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SWOT Analysis

SWOT Analysis. Entrepreneurship Mr. Rodrigues. Sorry Bill…. Warren Buffet -- $62 B (not Jimmy) Carlos Slim Helú – $60 B Bill Gates -- $58 B. March 5, 2008 Forbes Magazine World’s Richest People announced that Microsoft’s Bill Gates is now 3 rd

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SWOT Analysis

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  1. SWOT Analysis Entrepreneurship Mr. Rodrigues

  2. Sorry Bill… • Warren Buffet -- $62 B • (not Jimmy) • Carlos Slim Helú – $60 B • Bill Gates -- $58 B • March 5, 2008 Forbes Magazine World’s Richest People announced that Microsoft’s Bill Gates is now 3rd • Warren Buffet – CEO of Berkshire Hathaway is now #1

  3. SWOT Analysis • Strengths (internal) • Weaknesses (internal) • Opportunities (external) • Threats (external)

  4. Internal vs. External • Strengths and Weaknesses are considered internalfactors---meaning you as the business owner can control them. How you manage or market the business controls whether it is a strength or weakness • Opportunities and Threatsare considered external factors---meaning you have little control over them. It is your job as a business owner to respond appropriately

  5. Strengths • Resources, Assets, People • Experience, knowledge, data • Weaknesses • Reputation , Morale, commitment, leadership • Accreditations • Opportunities • Technology development and innovationSeasonal, weather, fashion influences Threats New technologiesPolitical effectsSeasonality, weather effectsLoss of key staff Examples

  6. Look at some examples… • Use the following Hyperlink to explore some sample SWOTs • Marketing Teacher

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