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Making the Switch from Print to Online. When, Why and How? A Publisher’s Perspective.

Making the Switch from Print to Online. When, Why and How? A Publisher’s Perspective. Noella D. Owen Academic Licensing Manager noella.owen@springer.com 212-620-8088. When?. 1994 Beginning of the World Wide Web Changes in the way we search for information.

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Making the Switch from Print to Online. When, Why and How? A Publisher’s Perspective.

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  1. Making the Switch from Print to Online. When, Why and How?A Publisher’s Perspective. Noella D. Owen Academic Licensing Manager noella.owen@springer.com 212-620-8088

  2. When? • 1994 • Beginning of the World Wide Web • Changes in the way we search for information. • Overall , electronic journal subscriptions are on the rise • 5% electronic subscriptions in 1995 • 37% electronic subscriptions in 2006 • Significant shift in 2008.

  3. Format Migration in Journals – Large Consortium

  4. Why Not? • Financial • Shipping and handling costs are 5% to 8% per title • Binding Costs • Storage Space • Accessibility - Discoverability • Print journals have lower use • No concurrent usage with print journals or books • End user is limited to being physically in the library to access journals • Online access may present opportunities to obtain content that end user did not know was available. • Threat of theft of damage • Floods, fires and sticky fingers…

  5. Why bother??? • Aversion to converting to electronic only due to archive policies. • Resistance from faculty and staff to eliminate print subscriptions. • Usage behavior of certain types of researchers. • Finding content via OPAC and searching databases is not always intuitive to end user community. • The perception that having a tangible copy is easier for an end user to browse. • Some say it’s difficult to allocate costs for electronic journals.

  6. Why the push for electronic only? • Types of subscriptions • Print only • Print plus free electronic • Print plus enhanced access • Electronic only • Managing the types of subscriptions requires a lot of staff hours. • Managing subscriptions take a lot of coordination between library, publisher and agent. • Lots of coordination may result in lots of delays. • Negotiating with consortia – one point person over fifty.

  7. Benefits of Electronic Subscriptions • One time savings in migrating from print to electronic journals. • Automatic contemporary journal archive with access back to 1997 • In many cases, access to more content than to what your library currently subscribes. • In many cases, consortium members pay considerably less than list price for their subscriptions. • Greater access for end users. • No limits on concurrent users. • Use in course packs, eReserves and ILL. • Package prices are more cost effective than a la carte purchases. • No DRM.

  8. SpringerLink Fulltext Article Downloads 2006-08 Statistics eJournals Usage 2006-2008 10 9.2 9.3 9 8 7 2006 5.8 6 5.3 2007 2008 5 Fulltext downloads in millions 4 3 2 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Usage accelerates in 2007: ~ 75 million downloads

  9. SpringerLink Fulltext Chapter Downloads 2007-08 Statistics eBooks Usage 2007-2008 5 4.2 4 3.7 3.6 2007 3 2008 2.4 Fulltext downloads in millions 2 1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Usage total in 2007: 25.2 mio downloads; Q1 08 10 Mio = Already 50% of Journal usage

  10. Some Challenges with Electronic Subscriptions • Licensing • Aversion to multi-year arrangements • Aversion to “Big Deals” • Allocating costs of journals. • Fear of future budges and sustainability of big deal packages. • Packages – prefer a la carte purchases. Especially for eBooks • Staffing issues – more costly for electronic subscriptions.

  11. The Future of Print • Print is not going to go away. Completely. • Springer has no intention of eliminating print in the near future. • The world is going green. This may impact the way print is produced. Smaller print runs. • Springer is exploring “print on demand” options.

  12. Thank you for your time! Questions or Comments? Contact me: (noella.owen@springer.com)

  13. Useful Websites. • Montgomery, Carol Hansen, and Donald W. King. “Comparing Library and User Related Costs of Print and Electronic Journal Subscriptions. A First Step Towards a Comprehensive Analysis”. D Lib Magazine. October, 2002. Volume 8 Number 10. http://www.dlib.org/dlib/october02/montgomery/10montgomery.html • Case, Mary M. “A Snapshot in Time. ARL Libraries and Electronic Journal Resources”.http://www.arl.org/resources/pubs/br/asit.shtml

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