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24 June 2013

24 June 2013. ENGAGING EACH OTHER in advocating, sensitizing and working for social change towards WOMEN and CHILDREN. “ One cannot discover new oceans, until one has the courage to let go of the shoreline”. Current Situation.

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24 June 2013

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  1. 24 June 2013 ENGAGING EACH OTHER in advocating, sensitizing and working for social change towards WOMEN and CHILDREN “One cannot discover new oceans, until one has the courage to let go of the shoreline”

  2. Current Situation For many years the media has been influencing our lives. Intellectuals and activists have been critical of the negative impact of the media on the society and blaming them for not providing enough space or air time for issues they consider important and instead focused on violent or political led items. And it is a fact that non-governmental organisations find it hard to get their issues into the news as they don’t have the resources to hire PR BUT NOW YOU HAVE SOMETHING YOU WANT TO CHANGE OR TURN AROUND HOW DO YOU DO THAT?

  3. GROUP DISCUSSION: 1 MEDIA GROUP • WHAT SHOULD BE DONE DIFFERENTLY BY NGOs, ACTIVISTS TO BE ABLE TO WORK WITH THE MEDIA FOR BETTER FOR RESULTS? • FIVE ISSUES

  4. GROUP DISCUSSION: 2 NGO GROUP • WHAT SHOULD WE DO DIFFERENTLY SO THAT THE MEDIA IS ABLE TO WORK WITH US FOR BETTER RESULTS/COOPERATION? • FIVE ISSUES

  5. DEMONSTRATION Two baskets: • Products in evidence – one can write about • Hidden products – one can speculate and probably write something negative or made up YOU NEED TO OPEN UP TO THE MEDIA

  6. WAY FORWARD • The media : Informs all the players, Influences opinion, and Involvesthe affected and those who can bring change • You focus on the media at the Start of a project/campaign, at each stage so that you reach your goals • Through the media you Set the Agenda, Shape the Debate and ADVANCE a policy

  7. WAY FORWARD Need to think of ways of engaging with the media despite the challenges that have been faced

  8. WanawakeOyee, WanawakeTupo, WanawakeMshikamano. Ahsanteni!

  9. RISE N SHINE

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