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Dr Sean Sands, Research Fellow Australian Centre for Retail Studies. Global Retail Insights. In the next 30 mins…. A snapshot of International Retail Trends, including: Global retail sales Online shopping Mobile devices Social networking Retail technology developments Green retailing.
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Dr Sean Sands, Research FellowAustralian Centre for Retail Studies Global Retail Insights
In the next 30 mins… A snapshot of International Retail Trends, including: • Global retail sales • Online shopping • Mobile devices • Social networking • Retail technology developments • Green retailing
Global Retail Sales • According to Deloitte’s Global Powers of Retailing (2010), the Top 250 retailers exceeded sales of US$3.8 trillion as at June 2009. • This was an increase of 5.5% on the previous year, but many sales were ‘bought’ with heavy discounting and promotions. • More than 60% of the companies surveyed saw a decline in net profit and 30 companies operated at a loss (more than double the previous period, which stood at 14 companies).
New Zealand retail sales • There were 26,629 retail outlets operating in NZ in 2009. • Total retail sales in 2009 reached NZ$43.4 billion, compared to NZ$43.2 billion in 2008. • NZ ranked 48 in terms of retail sales compared to the rest of the world (52 countries). • NZ ranked 16 in terms of retail sales as a portion of consumer expenditure (33.8%).
Global online shopping • Nielsen conducted a survey in March 2010 of Internet users in 55 markets from Asia Pacific, Europe, Middle East, North America and South America to look at how consumers shop online. • Globally, one-thirdof online consumers do their Internet shopping at retailers that have only an online presence (such as Amazon.com). • 20% of respondents prefer sites that also have “brick and mortar” stores. • Checking online reviews are popular for some products—particularly consumer electronics and cars.
Mobile Devices The 2009 annual Australian Mobile Phone Lifestyle Index released by the Australian Interactive Media Industry Association found the following statistics: • 77% of respondents used their mobile for a purpose other than voice and SMS. • 36% used email on their mobiles in the past 12 months, and, of those, almost half used email daily - a growth rate of 80% over the previous year. • 32% of respondents accessed social networking sites from their handsets, with half of those accessing the sites daily. This was up 7% on last years survey • General web browsing is also on the rise, with 21% of respondents visiting websites on their mobile phones at least once a day.
Tube Refund application • Each time a train is delayed by more than 15 minutes, riders are entitled to a full refund of a single-journey fare. • Priced at GBP 0.59, the application can be used to register where and when a delay occurred and how long it lasted. • Tube Refund then submits that information to the London Underground website, which generates a refund voucher for the user.
Mobile phone applications • Augmented reality • The Layar Reality Browser shows what is around you by displaying real time digital information on top what can be seen through the camera of your mobile phone. • Layar works by using a combination of the mobile phone’s camera, compass and GPS data to identify the user’s location and field of view, retrieve data based on those geographical coordinates, and overlay that data over the camera view.
Square Youtube clip (56 secs) • Youtube: http://www.youtube.com/watch?v=iBieYjxUj5Q
Social media business opportunities From which media did you re-allocate budget to fund social media? Source: Nielsen Community Engine 2010 Social Media Business Benchmarking Study
Use of social media marketing in business Source: 2010 Social Media Marketing Industry Report
Experience with social media marketing Source: 2010 Social Media Marketing Industry Report
Retail Technology • Spending on Retail Technology Systems Will Exceed $20 Billion in 2014, according to the “Next Generation Point of Sale Systems and Retail Technology,” report from ABI Research. • Spending currently sits at around US$14.8 billion • Going forward, major considerations will be centred on: • Data capture: across the consumer and back office touch-points • Digital signage: is augmented reality still the future? • POS: linkages to loyalty and up-sell prompting for staff • Kiosk technology: futuristic vending and self service • RFID • Supply chain: RFID tagging
Sephora vending machine • A week before Valentine's Day, fragrance retailer Sephora installed a series of machines at various Métro stations dedicated to selling Calvin Klein's CK One scent in a special, portable size. • During February customers could buy a special 15ml size of CK One, priced at EUR 10.
Green retailing • Green’ industry is currently worth over NZ$500 billion globally per annum • Lifestyles of Health and Sustainability (LOHAS): consumers that are highly committed and active participants in more sustainable lives • New Zealand Trade and Enterprise (NZTE) reports global LOHAS market is worth an estimated $910 billion annually • Moxie Design (2008) found 32% of New Zealanders living LOHAS • New Zealand government aims to generate 90% renewable electricity by 2025 (70% today) • Retailers in the front line through their consumer facing relationship and influence in the supply chain will become “green” through a number avenues (ie. curbing waste, reducing packaging, product reengineering, better use of energy, reducing product-miles by sourcing more local products).
