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Readership

Readership. Newspapers appeal to different reader demographics. Younger (18-34). All Newspapers. C2DE. ABC1. Older (35+). Source: NRS. Online readers have different profiles to the print versions. Younger (18-34). All Newspapers. ABC1. C2DE. Older (35+). Source: UKOM.

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Readership

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  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Newsbrand Monthly Readership Millions Total Monthly Reach 40.9m Total Monthly Reach 40.3m Total Monthly Reach 39.6m 2.2m additional reach 13.3m (online total) 38.7m (print total) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012 *NRS print only (No UKOM data available pre 2010)

  5. Daily newsbrand readership (Print & Online) 000s 7,604 +4% 5,289 +19% 3,652 3,220 +2% +3% 1,946 1,715 1,550 1,398 1,346 +32% +2% +3% +66% +2% 721 342 +33% +17% Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

  6. Weekly newsbrand readership (Print & Online) 000s 13,537 +6% 10,788 Figures show % increase of print and online vs print +27% 8,057 +5% 6,846 +8% 4,802 4,653 +91% 3,393 3,412 +63% 2,854 +4% 2,357 +2% +6% +55% 1,169 +27% Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

  7. Monthly newsbrand readership (Print + Online) 000s 17,793 16,428 +11% Figures show % increase of print and online vs print +40% 11,818 Online onlyk Print 10,590 +10% 8,949 8,821 +16% +120% +98% 5,737 5,317 4,939 4,674 +4% +70% +9% +11% 2,343 +46% Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

  8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

  9. % Readership by age (Print & Online) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

  10. % Readership by gender (Print & Online) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

  11. % Readership by social grade (Print & Online) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

  12. % Readership by working status (Print & Online) Source: NRS PADD: NRS Apr 2011-Mar 2012 + UKOM Apr 2012

  13. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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