1 / 15

PR Review… Q2 & Q3 ’ 13

PR Review… Q2 & Q3 ’ 13. Mark Waite Managing Director Cohesive Communications. Hot off the press – Q2. April Nutanix appointment May MEE Roadshows June Q1 financials (Big Security) Group COO appointment. Hot off the press – Q3. July MEE survey findings September (in production)

lori
Télécharger la présentation

PR Review… Q2 & Q3 ’ 13

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PR Review…Q2 & Q3 ’13 Mark WaiteManaging DirectorCohesive Communications

  2. Hot off the press – Q2 • April • Nutanix appointment • May • MEE Roadshows • June • Q1 financials (Big Security) • Group COO appointment

  3. Hot off the press – Q3 • July • MEE survey findings • September (in production) • Arbor survey findings • In denial about modern DDoS threats • H1 financial results

  4. Q2 & Q3 coverage…

  5. Q2 & Q3 coverage by country 61

  6. In the pipeline… • Q3 • Half year results press release • New hire (Director of Corporate Development) • Secureway acquisition & funding • 'When the app is free…' and 'Rapid Response Remediation' opinion articles • Q4 • Passport launch  • CARM launch  • Two more acquisitions • European media tour with Barrie & Olivier

  7. Exclusive Networks GroupEuropean PR Audit

  8. Objectives • Create a dashboard view of the infrastructure and processes for PR outreach and ongoing communications with the trade media in each European territory • Understand who undertakes PR activity and the current practices for pitching/distribution of Exclusive Networks Group • Status for the level of understanding around the Exclusive Networks proposition in each market • Identifying key target publications valuable to the brand, and the degree to which relationships exist and might be leveraged for greater understanding and exposure

  9. PR Audit #1

  10. PR Audit #2

  11. Findings • Exclusive Networks Group press releases are received best when they relate to results, acquisitions and major vendors • Media contact is happening in most territories • In some places, media awareness/understanding is very high but overall the picture is still good though with work still to do • Those who don’t have external PR support say they need it, and those who do want more!

  12. Follow up questions for discussion • Do your local media value relationships, or is a purely commercial model? • What is happening over and above press release distribution? • How would you like Exclusive Networks Group press releases to change, if at all? • How could your/your agency support the requirement to arrange a schedule of media briefings for Olivier as part of a pan-EMEA tour?

  13. Message of the moment… • …the only pan European VAD still standing

  14. Messaging hierarchy…

  15. What makes a Super VAD • Partners • Top 3 key value-added distribution attributes • 1st – Technical Excellence • 2nd – Marketing Support • 3rd – Credit Facilities • 70% lead gen as #1 need • 66% proxy in pre-sales • 64% post-sales support • Only 16% associated value-adding competence with big distributors • Analyst • Superior financial strength • Ability to create Sales Opps thru Mktg • Staying 2 to 3 steps ahead of tech trends • Integrated approach with reseller partners • The ability to create and enable the channel for vendors • Professional/consulting services • De facto pre-sales for partners

More Related