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86 th Annual Meeting January 24,2007 2:30 - 4:00, Hilton

86 th Annual Meeting January 24,2007 2:30 - 4:00, Hilton. Marketing Plans at the State Level: Roundabouts for Louisiana. John M. Broemmelsiek Intelligent Systems / Traffic Operations Engineer Federal Highway Administration Louisiana Division Office 5304 Flanders Drive, Suite A

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86 th Annual Meeting January 24,2007 2:30 - 4:00, Hilton

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  1. 86th Annual Meeting January 24,2007 2:30 - 4:00, Hilton

  2. Marketing Plans at the State Level:Roundabouts for Louisiana John M. Broemmelsiek Intelligent Systems / Traffic Operations Engineer Federal Highway Administration Louisiana Division Office 5304 Flanders Drive, Suite A Baton Rouge, Louisiana 70808 225/757-7614 John.Broemmelsiek@dot.gov

  3. Marketing Plans at the State Level:Roundabouts for Louisiana Louisiana’s Highway Safety Problem 2.23 fatalities per 100M VMT 53% greater than national average In 2004 886 fatal crashes  991 fatalities 50,000 injury crashes  85,000 injuries Intersections: 26.4 % fatalities; 48.98% serious injury “Opportunity” State for intersection safety

  4. Marketing Plans at the State Level:Roundabouts for Louisiana Louisiana Strategic Highway Safety Plan Vision Mission Goal Objective Performance Measure

  5. Marketing Plans at the State Level:Roundabouts for Louisiana Louisiana Strategic Highway Safety Plan Louisiana travelers arrive safely at their destinations Vision Mission Goal Objective Performance Measure

  6. Marketing Plans at the State Level:Roundabouts for Louisiana Louisiana Strategic Highway Safety Plan Reduce human and economic toll on Louisiana’s surface transportation system due to traffic crashes Vision Mission Goal Objective Performance Measure

  7. Marketing Plans at the State Level:Roundabouts for Louisiana Louisiana Strategic Highway Safety Plan Reduce the Louisiana fatality rate to 1.54 per 100M by 2010 Vision Mission Goal Objective Performance Measure

  8. Marketing Plans at the State Level:Roundabouts for Louisiana Louisiana Strategic Highway Safety Plan Vision Mission Goal Objective Performance Measure Use a systems approach in engineering to strike a balance between single unique locations and addressing the safety of the road network.

  9. Marketing Plans at the State Level:Roundabouts for Louisiana Louisiana Strategic Highway Safety Plan Vision Mission Goal Objective Performance Measure • Number and proportion of fatal & serious injury crashes involving roadway departuresNumber and proportion of fatal & serious injury crashes involving intersections

  10. Marketing Plans at the State Level:Roundabouts for Louisiana Reduce number and proportion of fatal & serious injury crashes involving intersections SOLUTION: Highly effective Implemented quickly System wide application “Instant” results Obstacles to implementation can be managed

  11. Roundabouts Marketing Plans at the State Level:Roundabouts for Louisiana

  12. Roundabouts Marketing Plans at the State Level:Roundabouts for Louisiana

  13. Roundabouts Marketing Plans at the State Level:Roundabouts for Louisiana

  14. 8 Vehicle to vehicle conflicts 32 Vehicle to vehicle conflicts 8 Vehicle to pedestrian conflicts 24 Vehicle to pedestrian conflicts Marketing Plans at the State Level:Roundabouts for Louisiana Roundabouts

  15. Roundabouts Marketing Plans at the State Level:Roundabouts for Louisiana Managed through a marketing plan Highly effective 60% all crashes; 82% injury; 100% fatality; 27% PDO Implemented quickly Typical construction cost < $300K System wide application “Instant” results Proven effectiveness w/ little operational overhead Obstacles to implementation could be managed No legislative or policy action needed Cost within reach PRIMARY OBSTACLES: Perception Lack of Experience & Knowledge

  16. Marketing Plans at the State Level:Roundabouts for Louisiana Louisiana Roundabout Marketing Plan Plan Implement Evaluate Analyze

  17. Louisiana Roundabout Marketing Plan Marketing Plans at the State Level:Roundabouts for Louisiana • Analyze • Sporadic educational efforts • Mainly local initiatives w/ little technology transfer • No organized effort at local or state level; No defined implementation process; No performance indicators • State & Local officials currently distracted w/ recovery efforts • Audience must include • Elected officials • State & local transportation executives • Transportation engineers

  18. Louisiana Roundabout Marketing Plan Marketing Plans at the State Level:Roundabouts for Louisiana • Action Plan – First Iteration • Hold Three 2 ½ day Roundabout design courses (Lafayette, Baton Rouge, New Orleans) • Conduct Nine Executive Level Overview Sessions on the Benefits of Roundabouts (in each metro area) • Conduct a Roundabout Scanning Tour for Executives & Engineers • Start a statewide Roundabout working group for design engineers • Retain on-call expertise for Design Reviews and Executive/public outreach

  19. Louisiana Roundabout Marketing Plan Marketing Plans at the State Level:Roundabouts for Louisiana • Implement • Hold Three 2 ½ day Roundabout design courses (Lafayette, Baton Rouge, New Orleans) - COMPLETED • Conduct Nine Executive Level Overview Sessions on the Benefits of Roundabouts (in each metro area) - COMPLETED • Conduct a Roundabout Scanning Tour for Executives & Engineers – IN PROCESS • Start a statewide Roundabout working group for design engineers – IN PROCESS • Retain on-call expertise for Design Reviews and Executive/public outreach – IN PROCESS

  20. Louisiana Roundabout Marketing Plan Marketing Plans at the State Level:Roundabouts for Louisiana • Evaluate • Course and session evaluations • Number of roundabouts in design • Number of roundabouts in construction • 3 year before and after crash analysis • Cost/Benefit analysis

  21. Louisiana Roundabout Marketing Plan Marketing Plans at the State Level:Roundabouts for Louisiana • Re-analyze • Action Plan modified based on marketing performance factors Analyze Plan Implement Evaluate

  22. Marketing Plans at the State Level:Roundabouts for Louisiana John M. Broemmelsiek Intelligent Systems / Traffic Operations Engineer Federal Highway Administration Louisiana Division Office 5304 Flanders Drive, Suite A Baton Rouge, Louisiana 70808 225/757-7614 John.Broemmelsiek@dot.gov

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