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Increasing Your S ales Through Your Website

Increasing Your S ales Through Your Website. Dave Bulger Senior Partner/Director, EMA Insight Eric Mower + Associates dbulger@mower.com. Five Tips for Enhancing Global eCommerce Sales. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES. Carefully select global infrastructure partners

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Increasing Your S ales Through Your Website

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  1. Increasing Your Sales Through Your Website Dave Bulger Senior Partner/Director, EMA Insight Eric Mower + Associates dbulger@mower.com

  2. Five Tips for Enhancing Global eCommerce Sales

  3. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Carefully select global infrastructure partners • Never let the sun set on your empire • Redundancy, redundancy, redundancy • 1. No Downtime

  4. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Partner with local firms • Make sure your content means what you think it means • Pay special attention to local privacy rules (especially in the EU) • 2. Localization

  5. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Speak their language • Be online when they are • Have a presence on their major social media venues • 3. Customer Service on Their Terms

  6. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES

  7. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES Source: eMarketer, February 2012

  8. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Speak their language • Be online when they are • Have a presence on their major social media venues • 3. Customer Service on Their Terms

  9. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Think mobile eCommercefirst • A solid social pull-through strategy is a must • Embrace responsive web design • 4. SoLoMo Matters

  10. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Partner with credible payment processing partners in each region • Make sure your business is certified locally • Stick to white-hat SEM/SEO strategies • 5. Be credible

  11. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Don’t over-extend • Don’t enter a market you don’t understand • Don’t think you can ride out a Russian winter • Bonus: Learn from Napoleon

  12. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • No Downtime • Localization • Customer Service on Their Terms • SoLoMo Matters • Be Credible • Learn from Napoleon…

  13. FIVE TIPS FOR ENHANCING GLOBAL ECOMMERCE SALES • Thanks for your time! • dbulger@mower.com • @davebulger

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