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Maximising the Value of your Exports using Technology.

web strategies for global marketing. Maximising the Value of your Exports using Technology. Presentation to EMITA 15 th February 2006 Benjamin Benn. web strategies for global marketing. Who is Benjamin Benn and what do e volve do?. Database & Business Consultant (oracle / cognos)

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Maximising the Value of your Exports using Technology.

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  1. web strategies for global marketing Maximising the Value of your Exports using Technology. Presentation to EMITA 15th February 2006 Benjamin Benn

  2. web strategies for global marketing Who is Benjamin Benn and what do evolve do? • Database & Business Consultant (oracle / cognos) • University Lecturer (Derby, Databases & Systems Analysis) • Youngest Business Link Business Advisor in the UK aged 26 • TMB, Accredited National Consultant for the DTI • Director of eBusiness (Nottingham / Sheffield based consultancy company) • Business Owner (Derby, Vernongate) evolve IBT helps companies increase their profitability using ICT, the internet and new business processes.

  3. web strategies for global marketing How do we do it ? • Internet Business Plan • I.T. Performance & Health check • Comprehensive E-Business Review • E-Business Tender Management • Information Systems Investigation and Review • E-Business Competition and Benchmark Analysis • E-Feasibility Study

  4. web strategies for global marketing What is E-Business? “A super-set of business cases, which have been digitized and now work on the Internet” “A secure, flexible and integrated approach to delivering differentiated business value by combining the systems and processes that run core business operations with the simplicity and reach made possible by Internet techonology” “A system that combines the resources of traditional information systems with the vast reach of the Web and connects critical business systems directly to critical business constituencies – customers, employees and suppliers via Intranets, Extranets and via the Web”

  5. web strategies for global marketing What?

  6. web strategies for global marketing What is E-Business? “utilising Internet technologies to improve the productivity or profitability of a business”

  7. web strategies for global marketing • The 3 golden rules to ebusiness • Security - of your data and your systems • Stability – in particular to those business processes that heavily rely on ICT • Scalability – will those systems and software grow, as you grow • The east midlands region has the best selection of dedicated, qualified • professionals who can help you understand these areas in more detail • and plan for future success.

  8. web strategies for global marketing Planning for E-Business? • Understand your processes and issues! • Identify how its currently done • Resolve your issues File, Polish & Buff • Apply any new technology & processes

  9. web strategies for global marketing E-Business, Exporting and the Myth? Only Big Businesses can afford it – Wrong! It’s not relevant to me – Wrong! It’ll take too long – Wrong!

  10. web strategies for global marketing Start off with : Using the internet to communicate VOIP (Voice over IP – internet telephony)SKYPEMSN MessengerVideo Conferencing

  11. web strategies for global marketing Web Portals a Web site or service that offers a broad array of resources and services. Now becoming industry specific . Do your research and measure your ROI

  12. web strategies for global marketing

  13. web strategies for global marketing The 20 minute mark

  14. web strategies for global marketing Email Marketing BEWARE OF SPAM! Quality vs Quantity Be Polite: Consider Foreign Languages Consider Foreign Cultures

  15. web strategies for global marketing Knowledge Sharing & Collaborative Working Language Translation Services Website / Software Development CASE STUDY: Rolls Royce

  16. web strategies for global marketing Case Study: Bringing this all together for ELM • European Returnable packaging service • Problems – Tracking, centralised information, adding value • How technology helps: • Create worldwide communication using SKYPE • New centralised information system • Increase visibility through website portals • Increase new leads through email marketing • Increase productivity through collaborative working (Exxon etc) What next for ELM? New services, new clients, increased profits

  17. web strategies for global marketing Where do I go from here? That Presentation just confused the hell out of me! UKTI Business Link Internal Expertise - champions Consultants Look at examples best practice Don’t wait until your clients or suppliers ask ACT NOW and increase your export potential

  18. web strategies for global marketing Thank You for your Time and Patience Benjamin Benn Evolve IBT 3 St. Georges House Vernongate Derby DE1 1UQ Tel: 01332 227778 Mob: 07967 557872 Email: benb@evolveibt.co.uk SKYPE: benjaminbenn

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