Presentation, July 2007

1. Claus R. Hebor, Marketing Director Presentation, July 2007 Welcome to Marketspace – the RedAntennaTM concept

2. Turn Digital Media into a Fundraising Tool • RedAntenna gives organizations a new opportunity to raise revenue for their causes. • Nonprofit webmasters can upload digital media products to their websites. • RedAntenna turns the digital media into a fundraising tool by channelling the income from every single purchase to a specific cause or project. • This is a new and very direct way supporters can donate money to your cause. • In addition, RedAntenna empowers nonprofits to be able to distribute their own digital media products to other websites around the world. • RedAntenna gives nonprofits the opportunity to reach a greater target audience – beyond those who just visit their website – and bring new donors to their digital doorsteps.

3. Turn Digital Media into a Fundraising Tool • In addition to uploading all kinds of digital media products, RedAntenna puts the power of media into the hands of nonprofits. Nonprofits can showcase their work and further their causes by producing videos and other digital media. • Organizations can also partner with artists willing to donate their songs or videos for a good cause. • Consumers will be motivated and feel good about buying/downloading the digital media products because by doing so, they are supporting a worthy cause. Something as simple as downloading a new song by an independent artist can turn into revenue for a cause they care about.

4. The RedAntenna Concept • RedAntenna is transforming • free digital media products • un-available digital media products into easy-to-pay media products & easy-to-distribute media products, based on fair share of revenues to all • Digital Media Producers upload their digital products to RedAntenna • Through matching with Webmaster media products are distributed to targeted Consumers on payment • No costs or administration for anybody, but 7% RedAntenna fee

5. The RedAntenna Concept • RedAntenna is a fully automated, online marketing platform that can generate revenue for all participants in a completely fair and transparent way. It does not utilize ads and clickthroughs, as in traditional banner, keyword or affiliate programs. • RedAntenna enables: • content providers to sell their digital media products across the web • web publishers to turn their ad space into a marketplace • and consumers to discover new media - and even make money by referring products.

6. The RedAntenna Concept • The key difference between RedAntenna and other online media marketing platforms is that RedAntenna maximizes choice: • Media producers can choose how much they want to charge for their products and how much commission they want to share with participating web publishers • Webmasters can choose which products they want to feature on their sites, or they can let RedAntenna select the products for them based on their site content • Consumers can choose from a diverse selection of digital media products from both independent and mainstream producers.

7. Aut. process RedAntenna User interface Consumers Producers Webmasters MyShop • Find exciting products • Aut. create SHOPLet • and SHOPportal RedAntenna.com • Upload own developed • Digital Media Products • Define keywords & description • Set sales price and • Webmaster revenue • Key-in website address • Pay via credit card or • create pre-paid account • View video, film, etc. • Download music, games, • software, etc. • Harvest keywords • of website • Suggest Products • based on keywords • Create account • Format products • Store products • Secure rights • Create account ClickandBuy Revenue sharing Wannakey commission 7% Producer Account XX% Webmaster Account XX %

8. Background for Concept • People upload more digital media to internet • such as software, games, graphics, video, audio, text, URL • Much media is valuable for various target groups • however almost all media is free • or it is unavailable for immediate use • Everybody wants to generate revenue on internet • Currently, revenue is generated by contextual advertising • Advertising generates revenue for the Webmaster – and not for the Media Producer

9. Background for Concept • All must be interested in the concept of “easy-to-pay & distribute media” • Webmasters can generate revenue on both media products and advertising • Media Producers can generate revenue on media products • Consumers can generate revenue through “tip-a-friend”-technology • Revenue will encourage to develop more high quality media products • And more Consumers are ready to pay more – and often – for media products

10. Keywords for Success • Ease-of-use • “Every mans tool” • Automatic functions, e.g. matching • Global secure payment system • Transparancy • Simple & logical concept • Creating trust • Based on synergy • Fair Share • Creating win-win for everybody • Everybody generates revenue • Everybody helps each other

11. Keywords for Success • Global concept • Distributed Webmaster technology to Consumers • Webmasters reach a large number of targeted Consumers • Concept is adaptable for all cultures • Expand business • Turn Consumers into Media Producers and Webmasters – and vice versa • Creating brand new business opportunities for b-t-c, b-t-b, and b-t-g

12. Opportunities – e.g. • Video & audio distribution: • 10,000 Webmasters distributing • $0.10 per video view /audio • Average of 100 views per day • Total revenue: $100,000 per day • To be split between all

13. Opportunities – e.g. • Film distribution: • 1,000 Webmasters distributing • $2 per film • Average of 100 viewers per day • Total revenue: $200,000 per day • To be split between all

14. Opportunities – e.g. • News / articles subscription: • 10,000 Webmasters distributing • $1 per month • Average of 100 subscribers • Total revenue: $1,000,000 per month • To be split between all

15. WIN-WIN for all Digital Media Producers: • guaranteed payment for media products • multiple global distribution channels • reaching targeted Consumers • no cost and limited administration Webmasters: • increase revenues with no cost or administration • attract more contextual content to their website • attract more visitors and increase traffic

16. WIN-WIN for all Consumers: • income on content with Tip-A-Friend • certainty that payment reaches Media Producers • increasing range of content and services • minimising advertisements, pop-ups, mailing lists in content RedAntennaTM: • fee on total sales • database with Consumers, Webmasters, and Digital Media Producers

17. Survey supports Concept- Accenture Survey, April 2007 • “Traditional, established content providers will have to adapt and develop new business and monetization models in order to keep revenue streams flowing”. Gavin Mann, Accenture • Survey of 110 companies in USA (60%) and Europe (40%) such as EMI, CBS, Universal Studios, WPP • 57%: user-generated content is one of our top 3 challenges today • 32%: content will drive our revenues Source: Survey of Senior Executives in media & entertainment industry April 2007

18. Survey supports Concept- Accenture Survey, April 2007 • 68%:within 3 years our business will make money on user-generated content • 62%: advertising & sponsorship • 21%: subscription • 18%: pay-per-play • 24%: don´t know • Grow potential on user generated content: • 53%: short-form video • 13%: video games • 11%: full-length films • 11%: consumer publishing • 4%: business publishing Source: Survey of Senior Executives in media & entertainment industry April 2007

19. RedAntenna Headquarters: Wannakey A/S Prangervej 111 DK-7000 Fredericia Denmark Phone: +45 7620 84 05 Fax: +45 7595 8401 E-mail: post@wannakey.com Website: www.redantenna.com Investors: www.wannakey.com USA Office: Wannakey 200 Page Mill Rd, Suite 100 Palo Alto, CA 94306 United States Phone: +1 650 543 8167 Mobile: +1 650 391 4353

20. The RedAntenna Story For thousands of years, buyers and suppliers worldwide have met at marketplaces for free and unlimited exchange of goods for the benefit of everybody. RedAntenna has turned this ancient concept into a modern digital marketspace full of opportunities – without any boundaries, limitations or risks.

21. The RedAntenna Story We believe that the ingenious work of content providers should be available for everybody. But also that everybody who contributes to the marketspace should get their fair share of the joint efforts. It is common sense and a righteous principle forming the cornerstone of the unique, intelligent concept of RedAntenna. Encouraging the idea of “do what you are best at - and let others do the rest”, RedAntenna inevitably generates synergy, benefit and revenue for content providers, web publishers, and consumers of digital media products.

22. The RedAntenna Story All transactions are secured and protected by the patent-pending Wannakey technology which automatically and in real-time enables digital rights management and exact distribution of incoming fees, while at the same time incorporating an easy-to-use and reliable platform for the exchange, distribution, marketing, and sale of digital products. Welcome to the free and independent global marketspace of RedAntenna.