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A Crash Course in Media Exposure

A Crash Course in Media Exposure. 2013 Brand Day. Who we are. Lindsey Elliott K-State Video News lindseye@k-state.edu. Greg Tammen News and Editorial Services gtammen@k-state.edu. Getting out there. Why does media exposure matter? Build collaborations Funding for research, programs

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A Crash Course in Media Exposure

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  1. A Crash Course in Media Exposure 2013 Brand Day

  2. Who we are Lindsey ElliottK-State Video Newslindseye@k-state.edu Greg TammenNews and Editorial Servicesgtammen@k-state.edu

  3. Getting out there Why does media exposure matter? • Build collaborations • Funding for research, programs • Legislators fund what they understand / are familiar with • Benefactors and partners • Job security • Builds your brand

  4. Testimonials Dear Doctor Fortney,Kindly advise contact info for a quality laboratory which tests dogs for canine brucellosis.I saw the video on MSNBC. Thank you for educating the greater public. I shall spread the info among my friends in the pet friendly community.Best regards,Carla Piringer74, chemin du Bouton d'OrSainte-Anne-des-Lacs, Quebec, Canada

  5. Testimonials cont. Greg:Thank you so much. This is especially helpful.As a 20-year former resident of Kansas, why am I not surprised that you all had the best and most interesting info? I plan to quote liberally from it, with your permission.My best and my thanks,CatharineCatharine M. HammTravel editorLos Angeles Times202 W. First St.Los Angeles, CA 90012

  6. Testimonials cont. Louise SladeFood Polymer Science Consultancy • Contacted about NSF crop plant center • Represents 22 industry clients • Interested in having several clients join • Linked to more than $1M donations Cancer detection test • People wanting to volunteer • Doctors • Military division leaders

  7. Our expertise What does Lindsey do? • K-State Video News • More than 250 station pickups • More than $100,000 in promotional value

  8. Our expertise Kansas First News (KSNT 27), Sept. 23

  9. Our expertise What does Greg do? • News and Editorial Services • Research and scholarship news releases • Pitch to reporters

  10. Our expertise

  11. What I like about you What do media like (and don’t like)? • Types of stories that work, types that don’t • Events • Publications • Credentials • Visuals • “Sound bite” information • “Grandmother principle” • Prior experience working with reporters

  12. Questions?

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