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It’s a Social Media Jungle Out There

It’s a Social Media Jungle Out There. Facebook is the 600-Pound Gorilla of SM. It’s Not About We - It’s About “ You.”. Get Guests to Send You Their Photos. Build a relationship with them before they arrive. Invite them to friend your FB page . Respond when they comment.

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It’s a Social Media Jungle Out There

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  1. It’s a Social Media Jungle Out There

  2. Facebook is the 600-Pound Gorilla of SM

  3. It’s Not About We - It’s About “You.”

  4. Get Guests to Send You Their Photos • Build a relationship with them before they arrive • Invite them to friend your FB page • Respond when they comment This post was seen by 275 people

  5. Take a Parting Photo Yourself

  6. Offer to Make a Gift Video for Them (Animoto.com)

  7. Valuable content • Build know/like/trust factor • Give tips • Create a poll/ask a question • Include a call to action • Amy Porterfield – FBInfluence 2.0

  8. How to Generate Visits and Inquiries from Facebook It’s not about your house; it’s about the experience

  9. Repurpose and Leverage Your Content Facebook post becomes • A Tweet • A Pinterest Pin • A web site blog

  10. Pinterest is the 300-Pound Orangutan of SM

  11. Run a contest • Free 1 week stay in low season • Gained 1,400 new followers

  12. Make Pins with • Picmonkey.com • Pixlr.com • Melanie Duncan – Power of Pinning

  13. YouTube is the Howler Monkey of SM

  14. Build your know/like/trust/factor • House Tours • FAQs/SAQs • Guest video testimonials • Lou Bortone • James Wedmore

  15. Outsourcing • Fiverr.com • Onlinejobs.ph • Elance.com • James Wedmore

  16. Build Your Brand with Social Media What a Brand is not… • Your logo • Your business or product name • Your catchy tagline • Your business card, website, packaging • Developing an outgoing personality • Your photos, Facebook Timeline, Pinterest page • Who you are

  17. What a Brand Is… “ The precise and pinpointed communication of your company, product or service, the value it stands for and the feeling your customers consistently get from it. – Km Castle ” • Your logo • Your business or product name • Your catchy tagline • Your business card, website, packaging • Developing an outgoing personality • You photos, Facebook Timeline, Pinterest page • Who you are • Keep your look consistent across all your platforms to build your brand • Kim Castle - BrandU

  18. How to Get Video Testimonials from Your Guests • Get them before they leave • Ask them questions that will get yes answers • Ask them for short testimonial (like everyone gives them to you) • Make it short – 2 minutes • Have them talk about their experience

  19. Video Tips • Keep it Simple • Use your Smartphone or iPad to record • Let them talk about their experience • Ask questions • iMovie 11, QuickTime Player or other simple editor

  20. Leverage Video Testimonials Once You Get Them • YouTube • Web site • Facebook • Pinterest • Twitter

  21. How to Get Written Testimonials • Have an attractive guest comment book • Get them before they leave • Enlist rental agent/concierge/housekeeper • Ask for a TripAdvisor review

  22. Leverage Written Testimonials • Web site • Facebook (accompanying photo) • Twitter • Pinterest

  23. Social Media and Local Connections • Facebook – The Best of Manuel Antonio & Quepos 2013 • Questionnaire • iPad interviews • Ask winners for photos • Facebook Locals Group • Fiverr for transcripts • Write chapters • Elance for proofreader • Publish to Amazon • Facebook custom app • Instant credibility • Gift for guests

  24. It's a Social Media Jungle Out There So Go Beat Your Chest With the Big Boys!

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