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Putting the Shop back into S hopping

Putting the Shop back into S hopping. Selling Books in a Digital Age. Past Decade. Internet has embedded itself into our everyday experiences and made our life easier . By doing that , it made many actions and certainties outdated and obsolete. And there is no way back.

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Putting the Shop back into S hopping

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  1. Putting the Shop back intoShopping Selling Books in a Digital Age

  2. Past Decade Internet has embeddeditselfintooureverydayexperiencesand made our life easier. Bydoingthat, it made many actions andcertaintiesoutdatedand obsolete. Andthere is no way back. In retailalone : Clicks andBricks / Functionalandemotiveshopping / Social Media / Smartphones / Gaming / Showrooming / Streaming / Downloads / ....

  3. Retail : Amazon-effect • Amazonunderstands the three basic principles of retail : • Easy • Cheapprices • Great customer experience For the past decade bookretail has been tryingtosimulateAmazon. Chasingafterthemwithverylittlesuccess

  4. Are bricksbookstoresdoomed?

  5. Is this the Future of Bookselling?

  6. Is this the solution forotherBookstores?

  7. The Bookstore has evolved • There is a new innovativegenerationlooking at thingsdifferently. • Bookstores are building their business aroundtheiruniqueexperiencesand services. • They are adding coffeeshops, different producttypes, coworkingspaces, have dj’s forbookstoreparties, have a localpresence, ... • Theyembrace the digital realityandbuild online answerstobuildtheirfanbase. The next decade willbelessabout the next big technologicaldiscoveryand more aboutit’sseamlessintegrationintoour life. No longer standing in amazementaboutwhatitcan do, but enjoying it.

  8. The conundrumebooks Because of the extremely low margins on ebooks, the unnaturalconnectionbetween a digital product and a physicalplaceand the difficult customer experience, ebooksstilldon’t offer a real business model for the bookstore. But bookstorescanuse the digital formats in different ways. Ebooks are also information carriers andtheycan offer support in selling paper books

  9. Trend 1 : Interoperability

  10. Customersdon’t care about the different systems. Theyjust want tobeabletoread the ebooktheybought on any device theychooseto. Restrictions on the use of ebooksin order toprotectthemagainstcopying, can have the exact oppositeresult. Customers have to search forwaystoremove the DRM in order toreadit on theirdevicesandseehow easy it is to do that.

  11. Trend 2 : Discoverability

  12. Helpingcustomersdiscover the books the are lookingforand the bookstheydidn’tknowtheywerelookingfor / Helpingcustomerstofindyourbookstoreandgivingthemreasonsdiscoveryou / It’s aboutmapping out the customer journey of your store andlooking at opportunities Projects : Reading Room & semantic engine

  13. Project : Digital SignageforBookstores

  14. Trend 3 :Personalized / Unique

  15. It’s aboutcreatinguniqueexperiencesandproductstostrengthen the bond between the bookshopand the customer / Beingableto offer the customer a book in any format printed or digital / guidingcustomersthroughbooksrecommendedforthembasedupontheirinterestsand customer history. project : ‘especiallyforyou’ recommendationsthroughyoursmartphone

  16. Trend 4 : Cocreation / Collaboration

  17. Workingtogethertocreatebetter customer experiences/ Addinglayers over the shoppingexperiene / Activatingyourcustomersby making them a part of the shop / Workingtogetherwith content providers tocreate personal products / Localcollaborationtocreate a better service Projects : Connect local & social Bookstores have a lot of data on theircustomers. Whynotusethis data tocreate personal experiencesandproducts? Localbookstores are collaborating with bike courrierstoinstantlydeliverlocal orders to the customers homes.

  18. Trend 5 : Socialconnection

  19. It’s not the reading as suchthat is a socialprocess, but talkingaboutbooks is. Thisone is aboutsharingexperiencesandbeingguidedby sources you trust. / It’s connectingtoyoursocialnetwork project : iWish

  20. Anyquestions? Thankyou! Contact me! email : Davy@boek.be twitter : @Davy_Hanegreefs

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