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Cassava Republic

Cassava Republic. CASE STUDY 11 th May, 2011. BACKSTORY. The genesis of an idea Unilag bookshop, 2000 Moved to Nigeria 2003 Support the Chimamanda Ngozi Adichie tour of Purple Hibiscus 2004 Set up Cassava Republic in 2006. VISION/MISSION. High quality affordable books for Africa

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Cassava Republic

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  1. Cassava Republic CASE STUDY 11th May, 2011

  2. BACKSTORY • The genesis of an idea • Unilag bookshop, 2000 • Moved to Nigeria 2003 • Support the ChimamandaNgoziAdichie tour of Purple Hibiscus 2004 • Set up Cassava Republic in 2006

  3. VISION/MISSION • High quality affordable books for Africa • A focus on new talent and reconfiguring African literature • Adult fiction & non-fiction • Children’s fiction • Cassava Ideas • Popular fiction/romance

  4. ADULT FICTION LIST • Currently 18 authors. Some of the leading Nigerian/African writers including HelonHabila, Teju Cole & Lola Shoneyin • Two Orange Prize winners, one Caine Prize winner, two Betty Trask winners • Writers from Nigeria, Ghana, Uganda, South Africa, the US and the UK • Print run between 3-5,000 copies

  5. CHILDREN’S BOOKS • MDG’s • Eno’s Story • Birds of our Land • Many more in the pipeline

  6. CASSAVA IDEAS • An initial focus on history books • Two initial titles: A Military History of Nigeria, Max Siollun & A History of Highlife, John Collins • Academic journals in planning

  7. POPULAR FICTION • Ankara Press – romance series, an easy read that also challenges stereotypes, launching late 2011

  8. BUSINESS MODEL • Sponsorship: • In-book sponsorship • Sales: • Sales to bookshops & individuals • Event-based sales • Online • Bulk-buying from universities

  9. THANK YOU

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