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Creating the Ultimate Candidate Experience: Best Practices from Industry Experts & FedEx Recruitment

Creating the Ultimate Candidate Experience: Best Practices from Industry Experts & FedEx Recruitment. Presented By: Wil Reynolds - Founder, SEER Interactive Andrew Curtis - Director, Client Services, iCIMS Jason Martin - Manager, Talent Acquisition, FedEx Services. Today You’ll Learn.

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Creating the Ultimate Candidate Experience: Best Practices from Industry Experts & FedEx Recruitment

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  1. Creating the Ultimate Candidate Experience:Best Practices from Industry Experts & FedEx Recruitment Presented By: • Wil Reynolds - Founder, SEER Interactive • Andrew Curtis - Director, Client Services, iCIMS • Jason Martin - Manager, Talent Acquisition, FedEx Services

  2. Today You’ll Learn • How to improve your career site’s search engine rankings cost-effectively • How to attract & retain top talent through Candidate Relationship Marketing strategies • Tips to delivering a consistent employment brand across all touch points • Key Candidate Experience metrics and reports

  3. Identifying Opportunities in Job Search

  4. Searching for Job Types & Roles

  5. Job Seekers & Search Engines

  6. Searching for Job Types & Roles Flight Attendant Job Search

  7. Searching for Job Types & Roles Flight Attendant Job Search • How important is page 1? You tell me…who here goes to page 2? Page 3? Or 4? • What is the value of being one of the top listed companies when people search for generic job terms? • What is the value of protecting your brand when people enter in your company name + employment, jobs, etc.

  8. Do People Really Search this Way? MSN Only – Google + Yahoo = 10x

  9. Let’s Take a Look at Dell Nowhere to be found! Does this have an impact?

  10. Best Practices in SearchBranded Terms • Branded Terms – [company name] + jobs should be easy, following best practices like: • Including words like Jobs, Careers, Career Opportunities, etc in the page. Consider: • Meta Description • Title • Content about career opportunities in your company • Make sure the page is easily found by the search engines, it should be linked

  11. Best Practices in SearchGeneric Terms • Generic terms could be anything from Hong Kong Flights to Flight attendant jobs or SEO consultants • Can be more difficult - typical best practices are typically not enough, especially if your competitors are aggressively targeting such terms • Use an easily accessible, keyword-rich Career Portal for candidates to find and apply to your positions

  12. Poll Question Does your organization offer an interactive Careers Section off your corporate site where candidates can search and apply for jobs? • Yes • No • Not Sure

  13. iCIMS’ Talent Platform • Who is iCIMS? • Leading provider of web-based Talent Platform for corporate HR professionals. • 500+ clients worldwide, including: • Our Software • Career Portals, Applicant Tracking, On-boarding, Employee Management, and more!

  14. Connecting SEO with your HR Technology • iCIMS Career Centers fit seamlessly into clients’ recruitment brands & deliver on corporate messaging • Career Centers may be unique to different hire types and recruiting campaigns • University Portals • Flight Attendant Portals • Business Unit Portals • Employee Portals • …and more!

  15. Connecting SEO with your HR Technology • iCIMS offers tools that allow certain Career Centers to be searched & indexed

  16. Best Practices in Career Centers • Using Screening Tools to Filter Out Unqualified Talent Select Questions Applicants Auto-Filtered in Talent Platform Based on Responses Candidates Respond to Screening Q’s

  17. Best Practices in Career Centers • How much/how little to include in a job posting? • Offer Job Agent Options Sample Job Posting Creating/Maintaining Job Agents

  18. Best Practices from FedExRecruitment The simple reason your brand can attract the best candidate.

  19. The 11 S’s of Employment BrandingThe employment branding “circle of trust”

  20. See your CompanyBrand Impact

  21. See your CompanyBrand Impact

  22. Suggest that they are InterestedFrom Observe to Engage

  23. Search for OpportunityConcept Search

  24. Send Knowledge, Skills & AbilitiesApply for a Job

  25. ScreeningIt Goes Both Ways

  26. Sell the OpportunityWhat’s in it for Me?

  27. Start their Career New Hire

  28. Sustain their Employment Satisfied Employees

  29. Sustain their Employment Satisfied Employees Help Find Other Great Employees

  30. Separate from the Company “See Ya”

  31. Sentimental that they Left Boomerang Hiring

  32. Measuring your Campaigns • Who are your customers and what do they think? • Can the data help you prepare for the future?

  33. Creating the Ultimate Candidate Experience:Best Practices from Industry Experts & FedEx Recruitment Thank You for Joining Us Today! Any Questions?? www.icims.com 1-800-889-4422

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