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6 August 2008 from 2:30 p.m. to 6:00 p.m. Venue: SBR3

XVII International AIDS Conference 3-8 August 2008 | Mexico City Skills Building Session. Professional Media Coverage: Culture, Gender and Human Rights in HIV and AIDS Reporting. 6 August 2008 from 2:30 p.m. to 6:00 p.m. Venue: SBR3. Workshop Objectives.

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6 August 2008 from 2:30 p.m. to 6:00 p.m. Venue: SBR3

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  1. XVII International AIDS Conference3-8 August 2008 | Mexico City Skills Building Session Professional Media Coverage:Culture, Gender and Human Rights in HIV and AIDS Reporting 6 August 2008 from 2:30 p.m. to 6:00 p.m. Venue: SBR3

  2. Workshop Objectives To increase awareness of what comprises culturally relevant, human rights-based and gender sensitive reporting. To build knowledge on how to report effectively on HIV and AIDS. To identify the importance of language in reporting on HIV and AIDS. To build media professionals’ capacity for reporting on HIV and AIDS.

  3. Workshop Facilitators Mr Andrew Radolf UNESCO Office in San Jose Ms Mia Milan Internews Mr Chris Mallouris Global Network of People Living with HIV/AIDS, GNP+ Ms Ainhoa Jaureguibeitia UNESCO Headquarters, Culture Sector

  4. Perspectives on how the global media news reports on HIV and AIDS SESSION I

  5. Analysis

  6. FINDINGS: • Coverage: Room for improvement concerning the scope and quality of HIV and AIDS coverage in the media. • Language: The language used to report on HIV and AIDS is still perceived to be stigmatizing – portraying people living with HIV as passive victims, or in some cases even criminalizing them. • Conflict of interest: The goals of the media and HIV activists are perceived by some to be in opposition.

  7. RECOMMENDATIONS: More investigative stories about social issues related to HIV and AIDS More stories about people living with HIV and AIDS in order to give a face and a voice to the disease Increased focus on positive livingwithin the portrayals of people living with HIV More specialist health reporters

  8. Placing Concepts: Culturally Appropriate, Gender Responsive and Human Rights-Based Reporting SESSION II

  9. Different Definitions of Health 健康 здоровье Salud صحه Health Santé

  10. Why Culture Matters…? Important to understand how culture influences the discussion, prevention and treatment of illness

  11. Why Culture Matters…? Culture has a vital influence on health: Determines how health-related decisions are made It shapes definitions of illness

  12. Why Culture Matters…? What are some examples of the relationship between culture and healthwhen covering HIV and AIDS? Sex Education Gender Roles Community versus Individual values

  13. Why Culture Matters…? Culture is often portrayed as an obstacleto healthy behaviours but in fact Culture is usually the key to encouraging positive behaviour changes.

  14. Culture Politics Gender Economics HIV and AIDS epidemic Education Health Law Human Rights Culture Why Culture Matters…? Impossible to recognize every social and cultural factor impacting the epidemic

  15. Why Culture Matters…? BUT building a general awareness of these can make reporting more accurate, balanced and relevant to your audience. Media Culture Politics Gender Economics HIV and AIDS epidemic Education Health Law Human Rights Culture Media

  16. Culture Politics Gender Economics HIV and AIDS epidemic Education Health Law Human Rights Culture Why Culture Matters…? Need to supplement knowledge of the basic facts about the epidemic Challenge for journalists reporting on HIV and AIDS is to balance between

  17. Gender Responsive ….?

  18. Gender - What do we mean? The term “Gender” is often confused with ‘Sex’: ‘SEX’The biological and physiological characteristics that define someone as a man or woman

  19. Gender - What do we mean? To mark the difference in your writing, you can use ‘male’ and ‘female’ for sex categories, and ‘masculine’ and ‘feminine’ for gender categories[1].[1] World Health Organisation (WHO), “What do we mean by “sex” and “gender”?” http://www.who.int/gender/whatisgender/en/index.html Gender Culturally constructed roles assigned to men and women influencing what behaviours, activities and attributes are acceptable for each sex.

  20. Gender and the Pandemic Gender inequality is currently both fuelling and intensifying the impact of the HIV epidemic.

  21. Gender and the Pandemic For example, gender norms can influence: • Access to education and information • Sexual practice and risk behaviours • How violence among genders is condoned

  22. Integrating a Gender Perspective in your work Everyone has personal opinions, biases and stereotypesthat can easily influence a person's work Gender biases and prejudices within reporting and amongst media practitioners can seriously jeopardize the quality and accuracy of reporting.

  23. Gender Perspective Introducing a gender perspective into the media is important because it helps journalists and editors to understand how: Attitudes, Prejudices, Biases, and Socialization come out within reporting

  24. Gender Responsive Reporting Gaining an understanding of how gender is impacting the epidemic as a necessary basis for reporting on the epidemic. Two Gender Dimensions within HIV and AIDS reporting: Adding a gender perspective tothe reporting process: • Who gets covered? • From what perspective? • What stereotypes are communicated? • Does the coverage reveal gender inequality that reinforces or upholds traditional values and attitudes that diminish one’s rights?

  25. Human Rights-Based …

  26. Human rights-based approach (HRBA) Human rights express recognition and respect for human dignity: they are universal and belong equally to all human beings Human rights consist of: economic, social and cultural rights civil and political rights

  27. Linkages: HRBA, HIV and AIDS • They impact not only the physical health of individuals, but also their social identity and condition. • Extremely high levels of stigma and discrimination surrounding HIV and AIDS. What is different about HIV and AIDS?

  28. Linkages: HRBA, HIV and AIDS The spread of HIV and AIDS is disproportionately high among groupsalready experiencing a lack of human rights protection, social and economic discrimination, and/or are marginalized by their legal status. [1] United Nations Educational, Scientific, and Cultural Organization (UNESCO), “HIV/AIDS and Human Rights, Young People in Action Kit” http://portal.unesco.org/en/ev.php-URL_ID=35997&URL_DO=DO_TOPIC&URL_SECTION=201.html, 2001.

  29. When Human Rights are Denied: • Lack of access to information can lead to misinformation and risky behaviors • Medicines to protect the right to life and the right to health can be difficult to access and afford • Discrimination and denial of the right to employment is more likely to occur • There is often a loss of privacy, confidentiality and dignity • Increased likelihood that people will NOT seek counseling, testing, treatment and support

  30. Where to go from here…? Politics Economics Media Gender Culture HIV and AIDS epidemic Education Health Media Law Human Rights

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