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MARKETING BASICS

MARKETING BASICS. Presented by Dr. Memo Diriker to the ORLD 618 Ph.D. Class at the University of Maryland—Eastern Shore July 15, 2006. MARKETING. The Marketing Mix. Product. Product Life Cycle New Product Development Adoption and Diffusion The Product Portfolio. Price. Core Price

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MARKETING BASICS

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  1. MARKETING BASICS Presented by Dr. Memo Diriker to the ORLD 618 Ph.D. Class at the University of Maryland—Eastern Shore July 15, 2006

  2. MARKETING

  3. The Marketing Mix

  4. Product • Product Life Cycle • New Product Development • Adoption and Diffusion • The Product Portfolio

  5. Price • Core Price • Transaction Support

  6. Promotion • Mass Selling • Personal Selling • Sales Promotion

  7. Place • Move Element • Store Element • Transaction Point • Order Processing

  8. 4 + 2 Ps • Political Power • Public Awareness

  9. Segmentation

  10. Buyer Behavior

  11. Planning, Control, and Evaluation

  12. Market Research

  13. Copies of this presentation and the handout can be found at:http://www.ORLD618.info

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