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Starter. Gillette Case study- calculate the added value. Lesson Objectives Explore the main sources of added value Success criteria C < Define what added value and a unique selling point is Identify and describe the main sources of added value C>

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Starter

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  1. Starter Gillette Case study- calculate the added value

  2. Lesson Objectives • Explore the main sources of added value Success criteria C < • Define what added value and a unique selling point is • Identifyand describe the main sources of added value C> Explain the main sources of added value B > • Explain in detail the main sources of added value • Using the case study material decide and justify whether or not the garage business will be a success • A – QOWC and SPAG

  3. Revision for Unit 1 • On your U:\ create a folder called ‘Business’ • Extension – Finish off your Market Maps • (I would like these for a display)

  4. Main – Add to a key terms dictionary Added Value – the increased worth that a business creates for a product; it is the difference between what a business pays its suppliers and the price that it is able to charge for the product/ service

  5. Added value • Its the difference between what a business pays its suppliers and what it receives for selling its products. • Example Chocolate sold for a £1 Bought from B&M for 20p The value added for the chocolate bar is______

  6. Added Value • Dairy Milk • Deodorant • Watch • Sweets from Tesco • Milk Tray • Lynx Gift Box • Rolex • Sweets from Local School Hustler.

  7. Value added sources • Quality • Design and formula • Convenience • Speed and quality of service • Branding • Unique selling point

  8. Computer Lesson • Design an information poster on added value • Use business examples to illustrate added value For instance, what added value does your chosen productprovide? Quality, hand made, branding Business ideas- Toyota, Mercedes, IPOD, McDonalds • Plenary- Test Yourself– complete on the handout and stick in

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