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Advertising!

Advertising!. COMPUTER ART Spring 2009. What is Advertising?. • Advertising is… paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. What is Advertising?. • Advertisements…

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Advertising!

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  1. Advertising! COMPUTER ART Spring 2009

  2. What is Advertising? • Advertising is… paid communication through a non-personal medium in which the sponsor is identified and the message is controlled.

  3. What is Advertising? • Advertisements… can be done through a variety of media formats can be seen nearly anywhere visual or audible communication can be placed.

  4. Advertising Statistics • In 1997, in the U.S. alone, over $175 billion USD was spent on advertising. • 2005: 40% of kids ages 6 -17 discuss with their parents the commercials they see on TV, including more than half of 6-8 year olds. • Product placements were valued at $3.46 billion in 2004. • Consumer magazines alone spent $21.7 billion on advertising in 2005.

  5. Advertising Strategies • Text and image • Marketing Logos • Slogans • Selective Editing • Strong Contrast (Juxtaposition) • Visual Puns • Humor • Endorsements • Layout (Z, Ogilvy) • Covert Advertising (product placement, subliminal messaging)

  6. TEXT & IMAGE Cingular + iTunes Ad Campaign

  7. TEXT & IMAGE Southwest Airlines Ad Campaign

  8. LOGO McDonalds Logo

  9. LOGO Clothing & apparel companies

  10. Just do it. -Nike I just saved a bunch of money on my car insurance by switching to GEICO!" - GEICO car insurance "Can you hear me now?" - Verizon Wireless Slogans are used to make people remember the product. If you hear a good slogan, you'll remember it. SLOGANS

  11. Nike ad campaign SELECTIVE EDITING

  12. Hormel Foods SPAM can SELECTIVE EDITING

  13. Vespa motorcycles: Toronto, Canada VISUAL PUN

  14. Parx. The men's leading fashion brand is now online. www.parx.co.in VISUAL PUN

  15. Chinese billboard advertising a brand of telephone card. VISUAL PUN

  16. HUMOR Timotei Styling Gel, Europe

  17. ENDORSMENT Mastercard Ad Campaign

  18. Got Milk ad campaign LAYOUT: OGILVY

  19. LAYOUT: Z

  20. ETHICAL ISSUES The Joe Camel character came under fire in the late 1990s as an example of harmful advertising targeted to the young. In 1998 the tobacco industry and the attorneys general of 46 states agreed to ban the use of cartoon characters in tobacco advertising, a practice that many thought had encouraged young people to start smoking.

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