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December 2013

December 2013. Respondent profile. 2. About the respondents. AGE (n=597). GENDER (n=597). ETHNICITY (n=597). HIGHEST EDUCATION LEVEL (n=597). About the respondents. PROVINCE (n=597). LANGUAGES FLUENT IN (n=597). About the respondents. NUMBER OF PEOPLE AT HOME (n=597).

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December 2013

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  1. December 2013

  2. Respondent profile 2

  3. About the respondents AGE (n=597) GENDER (n=597) ETHNICITY (n=597) HIGHEST EDUCATION LEVEL (n=597)

  4. About the respondents PROVINCE (n=597) LANGUAGES FLUENT IN (n=597)

  5. About the respondents NUMBER OF PEOPLE AT HOME (n=597) MARITAL STATUS (n=597) NUMBER OF CHILDREN BELOW 18 YEARS AT HOME (n=597) Average Number of children = 1.1

  6. About the respondents PERSONAL MONTHLY INCOME BEFORE TAX (n=508) HOUSEHOLD MONTHLY INCOME BEFORE TAX (n=597)

  7. Spending 7

  8. Economic outlook PERSONAL FINANCIAL PROSPECTS FOR 2014 SA ECONOMY PROSPECTS FOR 2014 How do you feel about your personal financial prospects in 2014? How do you feel about the prospects for the SA economy in 2014?

  9. Festive season spending trend FESTIVE SEASON PLANNED VERSUS ACTUAL SPEND EXPECTED SPEND COMPARED TO LAST FESTIVE SEASON During the festive season do you usually spend more, same, less than you expected to? Compared to the last festive season, do you expect to spend more, same or less?

  10. Debt incurred over festive season FEELINGS ABOUT THIS DEBT Definitely / probably incur debt over the festive season LIKELIHOOD TO INCUR DEBT OVER THE FESTIVE SEASON How likely is it that you will incur debt as a result of your spending over the festive season? How do you feel about this debt?

  11. Budget and expected spend AMOUNT EXPECTED TO SPEND MORE THAN USUAL FOR THIS FESTIVE SPEND BUDGET FOR THIS FESTIVE SEASON How much more than your usual monthly spend do you expect to spend this festive season? Will you budget for your spend over this festive season?

  12. Cutting back on festive season spend CUT BACK ON PERSONAL EXPENSES TO FUND PURCHASE OF GIFTS AREAS OF SPEND CUT BACK Do you expect that you will cut back on personal expenses to fund the purchase of gifts? If you wanted to cut back on your festive season spend, would you be inclined to cut back on gifts or on food and drinks?

  13. Festive season gift buying WHEN THE FIRST GIFT WAS BOUGHT Started buying gifts already STARTED BUYING GIFTS ALREADY Have you started buying gifts already? When did you buy the first gift?

  14. Festive season food & drinks shopping WHEN THE FIRST FOOD & DRINKS WERE BOUGHT Started buying food & drinks already STARTED BUYING FOOD & DRINKS ALREADY Have you started buying food and drinks already? When did you buy the first festival season food and drinks?

  15. Payment method and savings SAVED MONEY TO SPEND THIS FESTIVE SEASON PAYMENT PLAN FOR ITEMS BOUGHT FOR FESTIVE SEASON Have you saved or put aside money to spend on this festive season? How do you plan to pay for the things you buy for the festive season?

  16. Influence of store account and loyalty programmes LIKELIHOOD TO SHOP WHERE YOU HAVE STORE ACCOUNT LIKELIHOOD TO CASH IN ON LOYALTY POINTS How likely will you be to shop at the stores where you have an account rather than at other stores? How likely are you to cash in loyalty points to buy things for the festive season?

  17. Bargain hunting and spend proportions EXTENT OF ACTIVELY SEEKING BARGAINS FOR FESTIVE ITEMS PERCENTAGE SPEND ON FESTIVE ITEMS To what extent will you be actively seeking bargains when shopping for festive season items this year? Roughly what percentage of your spend will be on …?

  18. Shopping 18

  19. Shopping for food AMOUNT EXPECTED TO SPEND STORES How much do you expect to spend on food? EXPECTED SPEND VERSUS LAST YEAR Is this amount more, same or less than last year? This season where will you shop for food?

  20. Shopping for alcoholic drinks AMOUNT EXPECTED TO SPEND STORES How much do you expect to spend on drinks? EXPECTED SPEND VERSUS LAST YEAR Is this amount more, same or less than last year? This season where will you shop for alcoholic drinks?

  21. Shopping for gifts AMOUNT EXPECTED TO SPEND STORES How much do you expect to spend on gifts? EXPECTED SPEND VERSUS LAST YEAR Is this amount more, same or less than last year? This season where will you shop for gifts?

  22. Most appealing deals Which types of deals appeal to you most?

  23. Expect to buy gifts from craft markets Do you expect to buy any food or gifts from craft markets?

  24. Gifting 24

  25. For whom the gifts will be bought for For whom will you be buying gifts this festive season?

  26. Number of gifts to be bought at amount planned to spend Note – Only asked of those who buy or will buy gifts

  27. Types and categories of gifts likely to be bought PROPENSITY TO BUY MORE PRACTICAL GIFTS THAN LUXURY GIFTS CATEGORIES OF GIFTS LIKELY TO BE BOUGHT Compared to past years, do you think that you will buy more functional or practical gifts rather than frivolous or luxury gifts? Which of these categories of gifts are you likely to buy? Note – Only asked of those who buy or will buy gifts

  28. Most wanted personal gifts What gifts do YOU want to receive this season?

  29. Eating, drinking and partying 29

  30. Eating out over the festive season EXPECTED SPEND ON EATING OUT OVER THE FESTIVE SEASON FREQUENCY OF EATING OUT OVER THE FESTIVE SEASON COMPARED TO A NORMAL MONTH Do you expect that over the festive season you will eating out more, the same or less often than you do in a normal month? How much do you expect to spend on eating out over the festive season?

  31. Festive season dinner and plans for New Year AMOUNT EXPECTED TO SPEND ON FESTIVE DINNER Will have festive season dinner WILL HAVE FESTIVE SEASON DINNER WHERE FESTIVE SEASON DINNER WILL BE HELD Will have festive season dinner PLANS FOR CELEBRATING NEW YEAR

  32. Expectations for the festive season EXPECTED TO DRINK AND DRIVE Drink alcohol EXPECT TO GAIN WEIGHT EXPECT TO DRINK MORE ALCOHOL THAN USUAL

  33. Online, mobile, marketing and communication 33

  34. Factors influencing festive season shopping Which of these are likely to influence you on your festive season shopping?

  35. Online research for festive season shopping USE THE INTERNET FOR INFORMATION ABOUT GIFTS CATEGORIES OF GIFTS LIKELY TO RESEARCH ONLINE Will do online research about the gifts Do you think that you will search the internet for information about gifts you are thinking of buying? What categories of gifts are likely to research online?

  36. The role of the internet CATEGORIES OF GIFTS WOULD CONSIDER ORDERING ONLINE RESEARCH PRICES ONLINE WHILE IN RETAIL STORE USE SOCIAL MEDIA TO HELP MAKE GIFT PURCHASE

  37. Travel and activities 37

  38. Festive season travels GOING ON HOLIDAY OR STAYING HOME REASONS FOR GOING ON HOLIDAY Going away on Holiday HOLIDAY DESTINATION Going away on Holiday The Holiday will cost an average of R12 528 in total

  39. Traditions and religions 39

  40. Importance of religion and festive activities IMPORTANCE OF RELIGION OVER THE FESTIVE SEASON OBSERVED TRADITIONS How important is religion to you over the festive season? Over festive season will you ...?

  41. Giving back 41

  42. Giving back to the community this festive season WILL YOU GIVE CASH TO THE NEEDY? SHOULD WE GIVE TO PEOPLE WHO HAVE LESS THAN US WILL YOU GIVE YOUR TIME TO THE NEEDY? WILL YOU GIVE GIFTS TO THE NEEDY?

  43. Factors influencing gift purchase When you purchase gifts, which of these (if any) would influence the gifts you choose?

  44. Companies that give back to the community COMPANIES THAT GIVE BACK TO THE COMMUNITY THE LEAST COMPANIES THAT GIVE BACK TO THE COMMUNITY THE MOST

  45. For more information on WhyFive Products contact Stuart Lowe on 083 443 8111 or Stuart@WhyFive.co.za

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