Promoting Sustainable Consumption and Production in the Mediterranean countries

1. Promoting Sustainable Consumption and Production in the Mediterranean countries Regional Activity Centre for Cleaner Production CP/RAC Enrique de Villamore Martín. Project Manager 31 March – 2 April 2008, Middle East Technical University, Ankara

2. Mediterranean region Pressure of the economic development of the 21 countries on the region’s environment: • water scarcity, 60% world’s water-poor population • population growth and rapid urbanisation in coastal areas: from 70 to 90 million in 25 years • waste generation, 20 million Hazardous Waste t/y • climate change, from 7% to 9% of CO2 worldwide emissions • massive tourism: 637million in 2025 • desertification

3. France Slovenia Croatia Bosnia & Herzegovina Monaco Montenegro Italy Albania Spain Greece Turkey 21 countries Tunisia Lebanon Algeria Malta Cyprus Syria Israel Morocco Libya Egypt Who are we? Mediterranean Action Plan (MAP) Programme adopted in 1976 by the Mediterranean countries to protect their common sea Under the umbrella of the United Nations Environment Programme (UNEP)

4. MAP initial focus on marine pollution control Experience confirmed need to gradually shift focus to include actions to prevent pollution • Industry, a priority: • one of the main driving forces of the economic development of Mediterranean countries • a major source of land-based pollution of the region

5. 1996, Mediterranean countries agreed the designation of the Regional Activity Centre for Cleaner Production(CP/RAC) A Centre supporting MAP in the promotion of techniques and alternatives facilitating Mediterranean industries to prevent/minimize pollution. With special focus on Small and Medium Enterprises (SME)

6. Cleaner Production (CP) • Reducing pollution from the very source of the design and production process of a product : • Saving/optimizing energy, water, resources use • Replacing hazardous raw materials • Reducing waste flows (waste water, solid waste, air pollution)

7. Changing the paradigm From How the company should help to protect the environment? to How protecting the environment may help the company?

8. End of Pipe teatment • High energy and material consumption (e.g. wastewater treatment plant) • Static and fragile technology • External cost no added value • Permanent and growing costs. • Always needs investment Pollution prevention (CP) • Gaining economic and environmental savings; • Increasing productivity; • Optimizing production processes; • Improving industry’s global efficiency; • Improving corporate image • Not always needs investments (e.g. GHP)

9. A CP example: Company manufacturing mayonnaise Problem: High volume of wastewater and waste in cleaning the pipes = high treatment costs Solution: change in the process of pipe cleaning - diameter of all pipes is made equal and the curve radius modified - silicon ball passes through the pipes, recovering the accumulated product Results: • 5 t/year of mayonnaise recovered and packaged. • Remaining liquid waste from cleaning (15 t/year) is recovered as cattle feed = 20 t/year reduction in waste. • Water and detergents savings from cleaning the pipes = reduction of wastewater. • Payback period: 3 months

10. 1996 – 2006 10 years promoting CP in the Mediterranean But improving production processes is not enough…

11. United Nations Environment Programme (UNEP) Economies can not be sustainable if efforts to make production processes more environmentally-friendly are not accompanied by a society-wide shift to sustainable consumption patterns. Production-oriented strategies do not address the increasingly significant environmental and social impacts associated with the selection, use and disposal of products by consumers. At current consumption rates and population growth, by 2100 we will need the resources of four planets to sustain a decent standard of living (UNEP)

12. Since 2006, CP/RAC MISSION has evolved to: promote mechanisms leading to sustainable patterns of productionand consumptionin the Mediterranean

13. HOW DO WE DO IT? • Technical assistance in Cleaner Production to Industry and the economic sector of Mediterranean countries • Promotion of tools for Sustainable Consumption and Production in the private and public sectors (beyond the production process: eco-labelling, Public Green Procurement) • Promotion of Sustainable Consumption and Lifestyles in Mediterranean population • Follow-up on Mediterraneantrends on SCP

14. Technical studies on pollution prevention alternatives for the main industrial sectors of the region • sector status and trends in each Mediterranean country • description of production processes • environmental impacts associated with them • economically feasible pollution prevention options for reducing those impacts

15. Methodological Guidelines For the companies to apply CP options • Application of Best Available Techniques(BAT) • Design and application of a Best Environmental Practices (BEP) Programme • Setting up of Working groups For the public authorities - to identify BAT and BEP that adapt to the situation of the industrial sectors of the country and - to adapt the existing legal and institutional frameworks to a Integrated Pollution Prevention and Control (IPPC) System

16. Green Competitiveness Training and capacity building on tools and concepts related to CP: • Best Available Techniques (BAT), Best Environmental Practices (BEP), Cleaner Technologies, etc • industrialists and civil servants • universities Disseminationofsuccessful case studies and experiences on CP implementation GRECO Report MED CLEAN files (100)

17. SECTORS • meat • food canning processes • olive oil production • dairy • surface treatment • tanning (version adapted to Turkey, Greece and Egypt) • recycling and reuse of used oils • textile • metal machining • printing • paper • structural ceramics • batch chemical processes • hazardous waste treatment • services sectors: - logistics - offices - hotels

18. E-course on Pollution Prevention at Source in Enterprises • Aimed at university students and professionals who would like to acquire full training in CP • Based on a project for introducing CP in the curricula of Catalan Universities

19. Tools promoting sustainable production and consumption in an integrated way within the private and public sectors

20. Eco-labelling • To encourage business on products and services respecting environmental criteria, • To give more reliable information for consumers to identify environmentally friendly products, • To increase competitiveness of Mediterranean products and services entering in the EU market in view of the next Euro-Mediterranean Free Trade Area. Green Public Procurement • Public purchasers take account of environmental factors when buying products, services or works

21. The role of consumers: To adopt Sustainable Consumption and Lifestyles

22. Drive change to Sustainable Development Raising citizens awareness consumers • Publication of magazines and support material on “options” for sustainable consumption of products (fish, meat) • Awareness campaigns on alternatives for sustainable lifestyles among Mediterranean population • Cooperation with existing international initiatives promoting SC youth (UNEP)

23. Follow-up on Mediterraneantrends on SCP

24. Periodical reports providing a review and follow-up on: • development trends and progress made by Mediterranean countries in implementing SCP in the business sector. • initiatives being developed by actors of the civil society (NGOs, Consumer Associations, etc) to promote sustainable consumption and lifestyles • Annual Magazine on SCP policies, projects and initiatives (circular economy, functional economy, etc) • Organization of roundtables promoting the debate on SCP

25. All material is downloadable at www.cprac.org THANK YOU  Regional Activity Centre for Cleaner Production (CP/RAC) Dr. Roux, 80 08017 Barcelona Tel.: +34 93 5538790 Fax: +34 93 5538795 e-mail: cleanpro@cprac.org