1 / 63

Seminar Series

9:00 –10:30 Session 1: Finding New Advertiser Partners & Revenue Sources, Leads & Customer Acquisition, International, and Mobile Optimization 10:45 – 12:00 Session 2: Advertiser Panel—What Do Advertisers Want? 12:00 – 1:00 LUNCH on your own

mab
Télécharger la présentation

Seminar Series

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. 9:00 –10:30 Session 1: Finding New Advertiser Partners & Revenue Sources, Leads & Customer Acquisition, International, and Mobile Optimization 10:45 – 12:00 Session 2: Advertiser Panel—What Do Advertisers Want? 12:00 – 1:00 LUNCH on your own 1:00 – 2:45 Session 3: Using BentoBox Tools to Create & Publish Links; Creating Reports to Grow & Manage Your Program; API Developer Portal & Events API Seminar Series

  2. Publisher University Team Tim Mueller Director, Network Development Lissette Alvarez Strategic Network Development Manager Sally Anne Dishong Senior Education Strategist John Szendiuch Strategic Network Development Manager Alex Honnet Strategic Network Development Manager Ivan Pena Senior Account Manager Tiffany Williams-Jallow Senior Network Development Manager Patrick Henry Product Manager Amanda Gottlieb Network Development Manager Contact us at: ls-edu@linkshare.com

  3. Session 1: Finding New Advertiser Partners & Revenue Sources, Leads & Customer Acquisition, International, and Mobile Optimization

  4. Tim Mueller Director, Network Development Welcome & INTRODUCTION

  5. Lissette Alvarez Strategic Network Development Manager Finding new advertiser partners

  6. How Can You Find New Advertiser Partners?

  7. How Can You Find New Advertiser Partners? • Publisher Newsletter • Rakuten LinkShare news • Future Rakuten LinkShare events • Upcoming industry tradeshows • New products to help increase commissions • Featured Advertisers offering competitive incentives • Network resources

  8. How Can You Find New Advertiser Partners? • Connections Newsletter: Intelligence, Building Partnerships, Network Resources

  9. How Can You Find New Advertiser Partners? • Deal Dispatcher for Offers & Promotions • Consumer Offers • Publisher Offers

  10. How Can You Find New Advertiser Partners? • Make a wish list of advertisers you want to work with, search for them in the interface and apply • Are you currently working with their competition? • Is your site/content relevant to the advertiser’s program? • Create a Sell Sheet and Rate Card about your site to share with potential partners • Communicate to the advertiser that you have applied to their program

  11. Case Study: Publisher.com -- Company Overview • Company history: Launched 3years ago • Has over 1,000 advertisers • With 1,000+ of the best offers • High quality design and unique editorial content • Unique shopping blog, grocery online & in-store coupons, up-to-the-second hourly offers • Key differentiators • All offers are edited • Allows you to share your favorite offers with friends • Has all the local deal sites in one place

  12. Case Study: Publisher.com -- Stats • Unique site visitors • 500k unique visitors per month estimate • Alexa ranking: 34,965 • Site demographics • Age: 25-45 • Gender: 55% female, 45% male • HHI: 45% greater than $100k • Categories on site • Health & Beauty, Clothing & Accessories, Computer & Electronics, Financial Services, Travel, Home & Living, Entertainment, Family • Social Media • Facebook: 205,000 Likes • Twitter: 4,212 followers • Pinterest: 2,023 pins • International presence –US, UK, Canada • Mobile capabilities – responsive website

  13. Case Study: LinkShare Tools Used by Publisher.com Bento Box tools • Coupon Web Service (feed) • Link Generator Plug-in - Used daily to generate deep links for product specific promos to our partners’ sites • Coupon Finder – helpful to find coupons by category/promotion Signature Orders Report via Web Services – Data pulled daily to analyze top performing links Merchandiser Product Data Feed

  14. Publisher.com www.publisher.comSID: 12345 Case Study: Sell Sheet Example Business Model: Coupons and deals site specializing in flash sales LS Tools Required/Nice to Have: • Merchandiser - required • Coupons – nice to have • About: We offer merchants the opportunity to reach our large audience and gain new customers. Coupons and deals in these categories are featured: • Health & Beauty, Clothing & Accessories, Computer & Electronics, Financial Services, Travel, Home & Living, Entertainment, Family Contact: Name Title email phone

  15. How Can You Find New Advertiser Partners? Keep your Publisher Profile up-to-date • Fill out the new Publisher Profile questions completely

  16. How Can You Find New Advertiser Partners? Inform advertisers of your traffic sources and customer reach

  17. How Can You Find New Advertiser Partners? Document other key information about your website and marketing channels

  18. How Can You Find New Advertiser Partners? Keep your Publisher Profile up-to-date • Advertisers rely on this data when reviewing potential publisher partners • Here’s what your profile pop-up looks like to Advertisers:

  19. Sample Full Publisher Profile

  20. How Can You Find New Advertiser Partners? Dealing with rejection • Be proactive • Reach out to the contact and ask why you were rejected • Use your Sell Sheet to show why you are a good fit • Build out that category with competitor merchants • Give examples of success stories with competitors in the vertical • Re-apply to the program • Be realistic—you won’t be accepted into every program

  21. How Can You Sell More of Your Placements? • Best Practices • More transparency is better • Screenshots of Placements • Demographics • Track everything and deliver post campaign results to the advertiser • Advise advertisers on what offers will perform best for your site • Free Shipping, % or Dollars Off, Hot Product Deals • Include case studies in media kits, along with your Rate Card • Advertiser’s Goals • Execution • Results

  22. Sample Rate Card • About / Overview • Name • SID • Contact info • Brief overview of your model with emphasis on the reach of customer you get. The objective is to demonstrate how you will bring your Merchants customers they aren’t currently getting. • Your consumer value proposition - what separates you from your competitors • Any requirements you have from Merchants to partner (i.e. exclusive discounts, merchandiser feed) • User demographics - Please include info about your users/subscribers here • Age • HHI • Gender breakdown • Reach and Capabilities • Gauge the reach that their brand may experience (i.e. x amount of visitors per month, conversion of click % ) as a featured merchant/product to your audience • Include: • Users/views/subscribers • Email – if you have an newsletter supply # of subscribers / frequency • Tablet/mobile – (how many downloads? What is the mobile reach) • Social Media – Twitter/Facebook profiles include # of followers/likes) • International presence – what networks do you reach US, UK, Canada • opportunity: New customer acquisition, etc. • Want: what type of advertisers and rev share rate if you’d like to include that • Include info for sister sites that run under this SID: logo Homepage screen shot

  23. Sample Rate Card cont’d • Placement Opportunities • Include any/all placement opportunities here with pricing if available • Homepage • Site wide • Category • Site banners • Email banners • Newsletters • Blogs • Social media posts • Guides/special promos • Prime placement in App • Editorial posts • Custom Builds • Calendar of Key Holiday Packages • Valentine’s Day: February 1 - 14 • Mother’s Day: April 25 – May 9 • Back to school: July 1 – Sept 1 • Holiday: November 15 – December 23 • Examples / Screenshots of placements Logo here

  24. Additional Resources • Advertisers Enabled for Certain Features • http://helpcenter.linkshare.com/publisher/categories.php?categoryid=265 • Advertisers Enabled for Near-Real-Time Reporting (Media Optimization Report) • RakutenLinkShareTracking and Mobile Commerce • Advertiser Mobile Status Table • Advertisers Enabled for Deep Links • Advertisers Who Commission Gift Cards • Advertisers Who Automatically Approve Publishers • Advertisers Who Include UPC in Merchandiser • Advertisers That Offer Merchandiser Query Tool • Advertisers Enabled for Flex Links • Back to Basics: Growing Your Program [VIDEO] http://helpcenter.linkshare.com/publisher/questions.php?questionid=1302 • (Includes Sell Sheet and Rate Card templates) • Past Publisher Webinar Recordings: http://www.linkshare.com/campus/performance_marketing_resources/publisher_webinar_recordings/

  25. Tiffany Williams-Jallow Senior Network Development Manager, Customer Acquisition Finding new advertiser partners

  26. What Is Customer Acquisition? • How to Apply For Customer Acquisition Programs • How to Find Customer Acquisition Programs • How to View Program Details, Opt In and Grab Links • Getting Started With Pay Per Call

  27. Customer Acquisition: What Is It? • Customer Acquisition team works with publishers to refer new customers to service-based advertisers • Customer Acquisition includes: • Form Lead/Quote Request • Application/Set Appointment • One-Time Purchase/Funding • Valid Phone Call • Publisher Commission is a Flat Fee $ [CPA] • $21 90 Second Refinance Call • $13 Auto Insurance Quote • $80 Approved Loan

  28. How to Apply to The Lead Advantage Network

  29. How to Apply to The Lead Advantage Network To expedite approval, email: ls-leadadvantage@linkshare.com

  30. How to View Programs In The Lead Advantage Network

  31. How to View Programs In The Lead Advantage Network

  32. How to View Programs in The Lead Advantage Network

  33. How to Find Programs In The Lead Advantage Network

  34. How to Join Lead Advantage Network Programs

  35. How to Grab Lead Advantage Program Links

  36. How to Grab Lead Advantage Program Links

  37. Getting Started With Pay Per Call Earning more is as easy as 1,2,3! Use uniquely assigned phone numbers to drive call leads to clients

  38. Getting Started With Pay Per Call

  39. Getting Started With Pay Per Call To expedite approval, email: ls-paypercall@linkshare.com

  40. Why Become A Customer Acquisition Publisher? • Consumer Offers/Coupons • The Hartford AARP: “AARP MEMBERS SAVE AN AVERAGE OF $375 when they switch their auto insurance to The Hartford.” • CashNetUSA: “Promo code: 50OFFLS Save 50% on initial loan fee for payday” • Earn Up to $180 Per Valid Customer Referral! • International Advertiser Opportunities

  41. Thank You! • Additional resources • Lead Generation Offers by Vertical in Publisher Help Center http://helpcenter.linkshare.com/publisher/questions.php?questionid=1327 • Lead Generation Offers by Channel in Publisher Help Center http://helpcenter.linkshare.com/publisher/questions.php?questionid=1432 • FAQs about Lead Advantage in Publisher Help Center http://helpcenter.linkshare.com/publisher/categories.php?categoryid=241 • For more information: ls-leadadvantage@linkshare.com

  42. Ivan Pena Senior Account Manager Publishers go global

  43. It’s Easy for Publishers to Go Global Login into the Publisher Dashboard Click on Marketing Channels under the My Account section 3. Click on the your site name or Edit to make changes to the channel 4. Find Advertiser Network, click checkbox to select the network you’d like to work with and click Save

  44. Shipping Capabilities Publishers can view an advertiser’s shipping capabilities under the International Capabilities tab on that advertiser’s program page. Check with each advertiser to confirm commissions.

  45. Publisher Reporting You can keep track of your success by pulling reporting based on the Network Sales and Commission will reflect the network country’s currency. Note you will not see a $ or £ in the sales or commission column. Publisher payments will be paid based on the currency of your account’s country

  46. Payment Options Table -- “Cheat Sheet” The exchange rate is set using the bank's rate on the day of the transfer. Depending on the country your account is registered in, you can opt for payment in other currencies http://helpcenter.linkshare.com/publisher/questions.php?questionid=195

  47. Direct Deposit Sign Up To sign up for direct deposit • Log in to the Publisher Dashboard • Click My Account tab • Click Account Info • Scroll down to Payment Settings section • Click >Edit

  48. Global Challenges and Opportunities: Practical Considerations Language/spelling:

  49. Global Challenges and Opportunities: Practical Considerations • Local Seasonality • December: Winter vs. summer in different hemispheres • Opportunity to balance promotion & sales of seasonal goods • Local Holidays – for content development and promotions • Mother’s Day / Mothering Sunday – varies substantially by country • Father’s Day – in Australia is the first Sunday of September (Spring)

  50. Biggest Publisher Trends- What Are Global Partners Doing? • Onsite/Cart Abandonmenttechnology allows a website to convert their abandoning visitors into customers. • Curation platforms driving social sales and new brand discovery • Sub-Networks provide growth for programs by working with a network of content websites and bloggers • Content for reward (real users writing real original content for advertisers, earning rewards and free products in return) • Mobile developments with online to offline activity with geo-targeting enhanced campaigns. • Card linked offers that give debit/credit card holders sometimes exclusive offers for in-store or online shopping

More Related