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Presenting theGrapevine

Presenting theGrapevine.com. Hari Khalsa Lorrianne Nault Samantha Konwinski Charles Yiu. First Steps. Target audience People who are relatively new to wine drinking and buying wine Methods used Directed storytelling, competitive evaluation and brick and mortar observation Goal

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Presenting theGrapevine

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  1. PresentingtheGrapevine.com Hari Khalsa Lorrianne Nault Samantha Konwinski Charles Yiu Charles | Hari | Lorri | Samantha

  2. First Steps • Target audience • People who are relatively new to wine drinking and buying wine • Methods used • Directed storytelling, competitive evaluation and brick and mortar observation • Goal • Provide wine recommendations, some wine education, and a fun and interactive experience Charles | Hari | Lorri | Samantha

  3. User Research: Directed storytelling • Buying decisions based on price, type of wine, and look of the label • Get recommendations from trusted friends and family • Design ideas • Show wine labels • Use simple language • Where to find this wine Charles | Hari | Lorri | Samantha

  4. Competitive Analysis: Wine related websites • Effective • Personalization • Various search methods available • Updated feature articles • Glossaries • Room for improvement • Requiring registration to use site • Advertisements • Unclear expert rating systems • No location specific information • Hoity-toity language Charles | Hari | Lorri | Samantha

  5. Brick and Mortar: Winery and Wine & Spirits Store • La Casa Narcisi Winery • Approachable staff • Focus on wine buyer • Serene atmosphere • Ability try and compare wines • Pressure to comment on wines tasted • Wine & Spirits Superstore • Plush atmosphere in premium wine section • Staff recommended wines • Staff knowledgeable, yet snotty • Intimidating for novice wine drinking Charles | Hari | Lorri | Samantha

  6. Design Ideas • Duplicate winery atmosphere with relaxing color scheme • Provide descriptions for all wines • Reduce intimidation factor • Incorporate “my favorites” list • Include location-specific “where to buy” feature • Wine education features Charles | Hari | Lorri | Samantha

  7. Post-Critique Refinement • Price selection based on user’s mental model • Created shopping list • One-step registration • Incorporated social networks Charles | Hari | Lorri | Samantha

  8. Design Process: Stage One Charles | Hari | Lorri | Samantha

  9. Design Process: Stage Two Charles | Hari | Lorri | Samantha

  10. Design Process: Stage Three Charles | Hari | Lorri | Samantha

  11. Scenario • Charlie, novice wine drinker • Recent college graduate • Associates drinking wine with sophistication • Wants recommendations of wine he might enjoy • Enters theGrapevine.com Charles | Hari | Lorri | Samantha

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