ASEAN Water Purifier Market Size, Share & Forecast 2026

1. Published: November 2020 2015 – 2026 ASEAN WATER PURIFIER MARKET FORECAST AND OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Table of Contents

3. Table of Contents

4. Table of Contents

5. PRODUCT OVERVIEW

6. Scope of Report Product of Interest (POI): Water Purifier A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained from water bodies such as rivers, lakes etc to produce pure drinking water, which is fit for human consumption or for industrial use. Based on type, water purifier can be classified into counter top, under sink, faucet mount and Others. Market Segmentation PRODUCT TYPE COUNTRY Review Period 2015 – 2018 Base Year 2019 Estimated Year 2020 Forecast Period 2021 – 2026 • Counter Top • Under Sink • Faucet Mount • Others (Tankless, Smart Purifiers etc) Year Range • Indonesia • Vietnam • Singapore • Philippines • Myanmar • Cambodia • Others (Brunei, Laos, Thailand, Malaysia ) WATER PURIFIER MARKET • SALESCHANNEL • Retail • Distributor • Others

7. Scope of Report Product of Interest (POI): Water Purifiers • Water purifiers are segmented based on function and technology used such as RO, UF, UV, media, membrane etc. Water purifiers are categorized into ‘point of use’ and ‘point of entry’. Point of use (POU) water purifiers are those which can be directly installed at the tap water supply point, whereas, point of entry (POE) water purifiers are installed at main water supply.

8. RESEARCH METHODOLOGY

9. Research Methodology Market Profiling Data Analysis Data Collection Data Validation Developing list of respondents Formulating Questionnaire In-depth secondary research was conducted to determine top players in the ASEAN Water Purifier market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the ASEAN Water Purifier market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection Primary Research Desk Research Company Analysis • Recent Developments • Market Changing Aspects/Dynamics • Government Policies • Final Conclusion • Market Participants • Key Strengths • Identifying Key Opinion Leaders • Questionnaire Design • In-depth Interviews Primary Research Secondary Research Paid Sources • LinkedIn • TechSci Internal Database • Company Websites • Company Annual Reports • White Paper Study • Financial Reports • Investor Presentations • Regulatory Body • Associations, etc. • Factiva • Hoovers

10. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analysed various aspects of ASEAN water purifier market.The team has analysed the outlook of various segments of this market, while considering the major influencing factors such as rising health awareness in the country and water pollution. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in ASEAN water purifier market. Methodology Followed for Calculation of Market Size: • Market Size by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as water purifier manufacturers and suppliers, channel partners, market influencers & end users, industry experts, and other industry participants. • The team interviewed 12 - 15Water Purifier manufacturers, suppliers and distributor companies, 30 – 40 channel partners, 80 – 100 end users, and 10 – 15 industry experts and other value chain stakeholders in the ASEAN water purifier market to obtain insights and market size data, which was further validated by Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2015-2026F. • Respondents were asked about the current and future market growth rates, market shares by product type, by sales channel, by country and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares.

11. Research Methodology Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by product type, by sales channel, by country and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of Water Purifier market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: • TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast ASEAN Water Purifier market, TechSci Research used various forecast techniques such as: Moving Average Time Series Analysis Regression Analysis Econometric and Judgmental Analysis

12. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective countries. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million.

13. Industry Brief According to TechSci Research report, “ASEAN Water Purifier Market By Product Type (Under Sink, Counter Top, Faucet Mount & Others {Tankless, Smart Purifiers etc.}), By Sales Channel (Retail, Distributor and Others), By Country (Indonesia, Vietnam, Philippines, Singapore, Myanmar, Cambodia), Competition, Forecast & Opportunities, 2026”, ASEAN water purifier market was valued USD 2402.74 Million in 2019 and is expected to grow at CAGR of 7.22% during the forecast period. Anticipated growth in the market can be attributed to deteriorating ground and surface water quality, increasing urbanization & industrialization, coupled with rising concern about increasing incidence of water borne diseases across the country. Furthermore, growing popularity of water purifiers among the population coupled with increasing consumer spending are positively impacting the growth of market. Additionally, increase in spending by the key players, technological advancements and new product launches are expected to further propel the growth of market until 2025. However, stiff competition from foreign players and surging demand for packaged water bottle can hamper the growth of the water purifier market through 2026. RO, UF and media are the key technologies used for water purification in the ASEAN region. In 2019, RO technology accounted for the largest share in the region’s market due to its property of effectively removing impurities, germs and dissolved salts from water. Additionally, the TDS levels in the ASEAN region are high, which makes end users procure RO water purifiers as they give better results as compared to other available technologies. ASEAN water purifier market is segmented based on product type, sales channel and country. Based on the product type, under sink led the market in 2019 and the trend is likely to continue until 2026 as these types of water purifier are economic and require less space when compared with other counterparts. In terms of sales channel, retail acquired market share of 65.95% in 2019 and the trend is likely to continue through 2026. Retailers allows customers to try product before purchasing and high affinity towards physical store is another reason for the dominant share of retail. Major players operating in the ASEAN Water Purifier market are Karofi Group Joint Stock Company, The Kangaroo Group, Unilever PLC, A.O. Smith Corporation, Coway Co. Ltd., Panasonic Corporation, Koninklijke Philips N.V., Xiaomi Corporation, Novita SG Pte Ltd., and Brita GmbH. After-sales service and product portfolio are the key factors for selecting brand for water purifier. Improved after-sales service can help company to gain trust and improve customer relationship. “Vietnam is the largest country in the ASEAN water purifier market and is expected to continue its dominance during the forecast period. The dominance of the country is primarily attributed to the growing industrialization along with the rising concerns regarding ill-effects of consuming poor-quality water. Imports play a significant role in fulfilling the demand for water purifiers in Vietnam. Majority of water purifier companies operating in the country are importing water purifier systems from Asian markets, especially China.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based ASEAN management consulting firm.

14. Sample Data - Snapshot ASEAN Water Purifier Market Size, By Value (USD Million), 2015-2026F CAGR 2015-2019 By Value: xx% CAGR 2020E-2026F By Value: xx% Vietnam Water Purifier Market Share, By Product Type, By Value, 2015-2026F VietnamWater Purifier Market Share, By Sales Channel, By Value, 2015-2026F

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