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Australia Protein Supplement Market 2026

Australia protein supplement market was valued at USD90.69 million in 2020 and is expected to grow at a CAGR of 5.19% during the forecast period 2021-2026 to reach around USD121.09 million by 2026. The Australia protein supplement market is driven by the growing awareness among the masses to be healthy and to stay in shape, along with increasing body immunity across the world, which has led to a substantial increase in demand for protein in urban areas. https://bit.ly/37wOW6K

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Australia Protein Supplement Market 2026

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  1. 2016 – 2026 AUSTRALIA PROTEIN SUPPLEMENT MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

  2. Scope of Report Product of Interest (POI): Protein Supplement Protein supplements are one of the most popular dietary supplements used by athletes, recreationally active adults, and soldiers striving to increase muscle mass, improve exercise recovery, and improve performance. Based on the source, these protein supplements can be segregated into animal-based protein and plant-based protein. MARKET SEGMENTATION REGION APPLICATION Sports Nutrition Functional Foods Year Range PRODUCT Protein Powder Protein Bar Ready to Drink Others Australia Capital Territory & New South Wales Victoria & Tasmania Queensland Northern Territory & Southern Australia Western Australia • • • • • Review Period • • 2016 – 2019 • • • Base Year 2020 RAW MATERIAL DISTRIBUTION CHANNEL • Whey Casein Dairy Alternatives • Estimated Year Supermarkets/Hypermarkets Departmental Store Online Others (Cereals, Pan Cake, Breads, etc.) • • • 2021 • • Forecast Period • 2022 – 2026 2

  3. Table of Contents Contents Product Overview (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.) 1. Research Methodology (A detailed methodology on how we have derived the market related information and what are the measures that has been taken to validate the data.) 2. 3. Impact of COVID-19 on Australia Protein Supplement Market 4. Executive Summary (This chapter covers summary of the complete study.) 5. Voice of Customer 5.1. Product Awareness 5.2. Brand Recall & Awareness 5.3. Brand Propensity 5.4. Factors Influencing Purchase Decision Australia Protein Supplement Market Outlook, 2016-2026F (This chapter includes a brief overview of the product of interest market such as total market’s growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) 6. 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast (The overall product of interest bifurcated/split among various segments. ) By Product (Protein Powder, Protein Bar, Ready to Drink, and Others (Cereals, Pan Cake, Breads, etc.)) 6.2.1. 6.2.2. By Raw Material (Whey, Casein and Dairy Alternatives) 6.2.3. By Application (Sports Nutrition and Functional Foods) By Distribution Channel (Supermarkets/Hypermarkets, Departmental Store, Online, Others (Cereals, Pan Cake, Breads, etc.)) 6.2.4. 6.2.5. By Region 6.2.6. By Company (2020) 3

  4. Table of Contents Contents 6.3. Market Map (By Product, By Distribution Channel, By Region) 7. Australia Protein Powder Market Outlook, 2016-2026F 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Application 7.2.2. By Distribution Channel 8. Australia Protein Bar Market Outlook, 2016-2026F 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Application 8.2.3. By Distribution Channel 9. Australia Ready to Drink Market Outlook, 2016-2026F 9.1. Market Size & Forecast 9.1.1. By Value 9.2. Market Share & Forecast 9.2.1. By Application 9.2.3. By Distribution Channel 4

  5. Table of Contents Contents 10. Australia Other Protein Supplement Market Outlook, 2016-2026F 10.1. Market Size & Forecast 10.1.1. By Value 10.2. Market Share & Forecast 10.2.1. By Application 10.2.2. By Distribution Channel 11. Market Dynamics 11.1. Drivers 11.2. Challenges 12. Market Trends & Developments 13. Policy & Regulatory Landscape 14. Australia Economic Profile 15. Competitive Landscape 15.1. Competition Outlook 15.2. Company Profiles (Leading 10 Companies) 15.2.1. Company Details 15.2.2. Products & Services 15.2.3. Financials (As Reported) 15.2.4. Key Market Focus & Geographical Presence 5

  6. Table of Contents Contents 15.2.5. Recent Developments 15.2.7. Key Management Personnel Strategic Recommendations 16. 17. About Us & Disclaimer 6

  7. RESEARCH RESEARCH METHODOLOGY METHODOLOGY

  8. Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the Australia protein supplement market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Australia protein supplement market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 8

  9. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Australia protein supplement market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as growing consumers awareness for protein based products. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Australia protein supplement market. Methodology Followed for Calculation of Market Size: Market Size by Value & Volume : Market size, in terms of value & volume, for the year 2020 was calculated based on information collected • through exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as protein supplement companies, suppliers, channel partners, end users, industry experts, and other industry participants. The team interviewed more than 40 – 50 protein supplement companies, suppliers, 180 – 200 end users, 15 – 20 industry experts and other • value & volume chain stakeholders in the Australia protein supplement market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020. 9

  10. Research Methodology Respondents were asked about the current and future market growth rates, market shares by raw material, by product, by distribution • channel, by application, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by raw material, by product, by distribution channel, by application, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of protein supplement market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Australia • protein supplement market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 10

  11. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources Vitaco Health Group Limited World Bank ▪ ▪ Glanbia plc TechSci Research Proprietary Database & Knowledge ▪ ▪ Aminoactive Pty. Ltd Repository ▪ Freedom Foods Group Trading Pty Ltd Company Annual Reports ▪ ▪ Iovate Health Sciences International Inc. Industry Magazines ▪ ▪ MusclePharm Corporation Industry Reports ▪ ▪ Genetix Nutrition Statista ▪ ▪ Body Science International News Dailies ▪ ▪ True Protein Pty Ltd Credible Paid Databases ▪ ▪ Bulk Nutrients ▪ 11

  12. Industry Brief According to TechSci Research report, “Australia Protein Supplement Market By Product (Protein Powder, Protein Bar, Ready to Drink, and Others (Cereals, Pan Cake, Breads, etc.)), By Raw Material (Whey, Casein, and Dairy Alternatives), By Distribution Channel (Supermarkets/Hypermarkets, Departmental Store, Online, Others (Departmental Store, Pharmacies, Direct Selling, etc.)), By Application, (Sports Nutrition, and Functional Foods), By Region, By Company, Forecast & Opportunities, 2026” the Australia protein supplement market size valued at USD90.67 million in 2020 is projected to grow around at a CAGR of over 5.19% during the forecast period 2021-2026 to reach around USD121.09 million by 2026 due to increased visibility of health and wellness centers and consumer health consciousness. Increasing popularity among millennials, along with the production of innovative protein-based supplements in various forms, coupled with the multiple health benefits of the product are some factors driving the growth. Moreover, a positive outlook for sports nutrition due to the growing importance of active lifestyles and increasing awareness of protein health benefits is projected to play a key role in encouraging the use of supplements. Based on product type, the market is fragmented into protein powder, protein bar, and ready to drink. The ready to drink segment is projected to grow significantly in the coming years advancing with a CAGR of 5.77% during the forecast period 2021-2026. Ready to drink and protein supplements are pre- formulated beverages that are readily available. These drinks deliver a high dose of protein that can be consumed in the pre-workout, post-workout, or on the go. Such products are easily absorbed by the body, encourage muscle recovery, and help in lean muscle development. Improved demand for sports nutritional supplements, combined with increasing demand for simple and readily available supplements, is expected to boost growth throughout the forecast period. Factors such as strong online sales, retail distribution networks, and a growing number of stand-alone retail brands by different companies are expected to drive growth. Increased competition from bodybuilders, professional athletes, and casual trainers is expected to further fuel the growth of the segment in the coming years. Based on raw material, the Australia protein supplement market is split into whey, casein, and dairy alternative. The whey segment holds the largest share of around 52% of the Australia protein supplement market as whey is the first form of protein and is used as an ingredient in maximum protein products. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, departmental store, online, others (Departmental Store, Pharmacies, Direct Selling, etc.). Supermarket segment holds the largest market share with around 31% in 2020, as supermarket offers a wide range of products at a lower price. The rising availability of nutritional supplements in organized retail stores is a significant factor fueling the selling of protein supplements. Also, the growing product offering has led retailers, such as supermarkets and hypermarkets, to provide protein supplements, thus promoting purchases. Based on application, the market is further split into sports nutrition and functional foods. The sports nutrition segment accounted for about 65% of the overall market share in 2020. Growing demand for sports nutritional supplements from heart, power, athletic activities, fitness enthusiasts, and professional athletes is expected to boost demand. In addition, increased demand for sports nutritional supplements to promote lean muscle development, improve endurance, stamina, and weight loss is projected to drive development. The functional food segment is expected to have a significant market share over the forecast period. Efforts to lead a safe and active lifestyle, combined with an increasing awareness of the link between exercise and maintaining a balanced and nutrient-rich diet are driving demand for protein-rich functional foods and beverages. “Rising prevalence of health problems such as obesity, malnutrition, and poor immune systems has led consumers to increase their consumption of protein-rich food & beverages which contain whey, casein and plant-based protein such as dietary supplements, sports nutrition products, and ready-to-eat foods,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 12

  13. Sample Data - Snapshot Australia Protein Supplement Market Size, By Value (USD Million), 2016–2026F 15.00 14.00 13.00 12.00 11.00 10.00 9.00 8.00 7.00 6.00 5.00 CAGR By Value XX% CAGR By Value YY% 2016 2020 2021E 2026F By Value (USD Million) Australia Protein Supplement Market Share, By Product, By Value, 2016–2026F Protein Powder Protein Bar Ready to Drink Others 25% 25% 25% 25% 2026F 25% 25% 25% 25% 2025F 25% 25% 25% 25% 2024F 25% 25% 25% 25% 2023F 25% 25% 25% 25% 2022F 25% 25% 25% 25% 2021E 25% 25% 25% 25% 2020 25% 25% 25% 25% 2019 25% 25% 25% 25% 2018 25% 25% 25% 25% 2017 25% 25% 25% 25% 2016 Australia Protein Powder Market Share, By Distribution Channel, By Value, 2016–2026F Supermarkets/Hypermarkets Departmental Store Online Others 25% 25% 25% 25% 2026F 25% 25% 25% 25% 2025F 25% 25% 25% 25% 2024F 25% 25% 25% 25% 2023F 25% 25% 25% 25% 2022F 25% 25% 25% 25% 2021E 25% 25% 25% 25% 2020 25% 25% 25% 25% 2019 25% 25% 25% 25% 2018 25% 25% 25% 25% 2017 25% 25% 25% 25% 2016 13

  14. Report Ordering Report Name: AUSTRALIA PROTEIN SUPPLEMENT MARKET FORECAST & OPPORTUNITIES 2016 – 2026 License Type Price Single User License $3500 Multi-User License $4500 Custom Research License $7500 To View Sample OR Purchase Report 14

  15. About Us & Disclaimer TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market. Related Reports Global Immunity Boosting Packaged Foods Market By Product Category (Food, Beverages & Supplements), By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Others), Online), By Region, Forecast & Opportunities, 2025 • Europe Packaged Food Market By Product Type (Ready Meals, Baked Goods, Baby Food, Dressing & Condiments, etc.), By Packaging Type (Paper & Board, Rigid Plastic, Flexible Packaging, Metal & Others) Competition Forecast & Opportunities, 2025 • TechSci Research – North America 708 Third Avenue, Manhattan, New York, United States Tel: +1- 646- 360- 1656 Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Europe 54, Old brook, Bretton, Peterborough, United Kingdom Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Asia-Pacific B – 44, Sector – 57, Noida, National Capital Region, U.P. - India Tel: +91-120-4523900 Email: sales@techsciresearch.com www.techsciresearch.com Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.

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