Surface Cleaner Market Size, Share & Forecast 2025

1. 2015 – 2025 GLOBAL SURFACE CLEANER MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Surface Cleaner Surface cleaners are majorly used for the removal of dirt, including dust, stains, bad smells and clutters from a particular surface. The global surface cleaner market is expected to witness significant growth during the forecast period owing to the increasing awareness regarding health and hygiene among the consumers and growing concerns about the negative health effects caused due to unhygienic surroundings. Additionally, growing urbanization with an improved standard of living in developing countries is further expected to propel the market during forecast period. Market Segmentation Year Range PRODUCT PACKAGING REGION Floor Cleaner Bottle • • North America • Review Period Specialized Cleaner Pouch • • Europe • Multi-Purpose Cleaner Spray • • Middle East & Africa 2015 – 2018 • Others • Asia-Pacific • Base Year South America • FORM DISTRIBUTION CHANNEL 2019 Modern Retail Channel Liquid • • Estimated Year Traditional Retail Powder • • Channel Wipes • 2020 E-commerce Retail Others • • Forecast Period Institutional/Direct • Sales 2021 – 2025 2

3. Table of Contents S. No. Contents Page No. 1. Product of Interest (POI): Surface Cleaner 2. Research Methodology 3. Executive Summary 4. Voice of Customer 5. Global Surface Cleaner Market Outlook 5.1. Market Size & Forecast 5.1.1. By Value & Volume 5.2. Market Share & Forecast 5.2.1. By Product (Floor Cleaner; Specialized Cleaner; and Multi-Purpose Cleaner) 5.2.2. By Form (Liquid; Powder; Wipes; and Others) 5.2.3. By Packaging (Bottle; Pouch; Spray; and Others) By Distribution Channel (Modern Retail Channel; Traditional Retail Channel; E-commerce Retail; and Institutional/Direct Sales) 5.2.4. 5.2.5. By Region (North America; Europe; Asia-Pacific; South America; and Middle East & Africa) 5.2.6. By Company (2019) 5.3. Market Attractiveness Index (By Product; By Form; and By Region) 3

4. Table of Contents S. No. 6. Contents Page No. Asia-Pacific Surface Cleaner Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value & Volume 6.2. Market Share & Forecast 6.2.1. By Product 6.2.2. By Form 6.2.3. By Packaging 6.2.4. By Distribution Channel 6.2.5. By Country 6.3. Asia-Pacific: Country Analysis 6.3.1. China Surface Cleaner Market Outlook 6.3.1.1. Market Size & Forecast 6.3.1.1.1. By Value & Volume 6.3.1.2. Market Share & Forecast 6.3.1.2.1. By Product 6.3.1.2.2. By Form 6.3.1.2.3. Competition Outlook By Distribution Channel 6.3.1.3. 6.3.2. India Surface Cleaner Market Outlook 6.3.2.1. Market Size & Forecast 6.3.2.1.1. 6.3.2.2. Market Share & Forecast 6.3.2.2.1. By Value & Volume By Product 6.3.2.2.2. By Form 6.3.2.2.3. Competition Outlook By Distribution Channel 6.3.2.3. 4

5. Table of Contents S. No. Contents Page No. 6.3.3. Japan Surface Cleaner Market Outlook 6.3.3.1. Market Size & Forecast By Value & Volume 6.3.3.1.1. 6.3.3.2. Market Share & Forecast 6.3.3.2.1. By Product 6.3.3.2.2. By Form 6.3.3.2.3. By Distribution Channel 6.3.3.3. Competition Outlook 6.3.4. South Korea Surface Cleaner Market Outlook 6.3.4.1. Market Size & Forecast By Value & Volume 6.3.4.1.1. 6.3.4.2. Market Share & Forecast 6.3.4.2.1. By Product 6.3.4.2.2. By Form 6.3.4.2.3. By Distribution Channel 6.3.4.3. Competition Outlook 6.3.5. Australia Surface Cleaner Market Outlook 6.3.5.1. Market Size & Forecast By Value & Volume 6.3.5.1.1. 6.3.5.2. Market Share & Forecast 6.3.5.2.1. By Product 6.3.5.2.2. By Form 6.3.5.2.3. By Distribution Channel 6.3.5.3. Competition Outlook 5

6. Table of Contents S. No. 7. Contents Page No. Europe Surface Cleaner Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value & Volume 7.2. Market Share & Forecast 7.2.1. By Product 7.2.2. By Form 7.2.3. By Packaging 7.2.4. By Distribution Channel 7.2.5. By Country 7.3. Europe: Country Analysis 7.3.1. Germany Surface Cleaner Market Outlook 7.3.1.1. Market Size & Forecast By Value & Volume 7.3.1.1.1. 7.3.1.2. Market Share & Forecast 7.3.1.2.1. By Product 7.3.1.2.2. By Form 7.3.1.2.3. Competition Outlook By Distribution Channel 7.3.1.3. 7.3.2. United Kingdom Surface Cleaner Market Outlook 7.3.2.1. Market Size & Forecast 7.3.2.1.1. 7.3.2.2. Market Share & Forecast 7.3.2.2.1. By Value & Volume By Product 7.3.2.2.2. By Form 7.3.2.2.3. Competition Outlook By Distribution Channel 7.3.2.3. 6

7. Table of Contents S. No. Contents Page No. 7.3.3. France Surface Cleaner Market Outlook 7.3.3.1. Market Size & Forecast 7.3.3.1.1. By Value & Volume 7.3.3.2. Market Share & Forecast 7.3.3.2.1. By Product 7.3.3.2.2. By Form 7.3.3.2.3. By Distribution Channel 7.3.3.3. Competition Outlook 7.3.4. Italy Surface Cleaner Market Outlook 7.3.4.1. Market Size & Forecast 7.3.4.1.1. By Value & Volume 7.3.4.2. Market Share & Forecast 7.3.4.2.1. By Product 7.3.4.2.2. By Form 7.3.4.2.3. By Distribution Channel 7.3.4.3. Competition Outlook 7.3.5. Spain Surface Cleaner Market Outlook 7.3.5.1. Market Size & Forecast 7.3.5.1.1. By Value & Volume 7.3.5.2. Market Share & Forecast 7.3.5.2.1. By Product 7.3.5.2.2. By Form 7.3.5.2.3. By Distribution Channel 7.3.5.3. Competition Outlook 7

8. Table of Contents S. No. 8. Contents Page No. North America Surface Cleaner Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value & Volume 8.2. Market Share & Forecast 8.2.1. By Product 8.2.2. By Form 8.2.3. By Packaging 8.2.4. By Distribution Channel 8.2.5. By Country 8.3. North America: Country Analysis 8.3.1. United States Surface Cleaner Market Outlook 8.3.1.1. Market Size & Forecast 8.3.1.1.1. 8.3.1.2. Market Share & Forecast 8.3.1.2.1. By Value & Volume By Product 8.3.1.2.2. By Form 8.3.1.2.3. Competition Outlook By Distribution Channel 8.3.1.3. 8.3.2. Mexico Surface Cleaner Market Outlook 8.3.2.1. Market Size & Forecast 8.3.2.1.1. 8.3.2.2. Market Share & Forecast 8.3.2.2.1. By Value & Volume By Product 8.3.2.2.2. By Form 8.3.2.2.3. Competition Outlook By Distribution Channel 8.3.2.3. 8

9. Table of Contents S. No. Contents Page No. 8.3.3. Canada Surface Cleaner Market Outlook 8.3.3.1. Market Size & Forecast 8.3.3.1.1. By Value & Volume 8.3.3.2. Market Share & Forecast 8.3.3.2.1. By Product 8.3.3.2.2. By Form 8.3.3.2.3. By Distribution Channel 8.3.3.3. Competition Outlook 9. South America Surface Cleaner Market Outlook 9.1. Market Size & Forecast By Value & Volume 9.1.1. 9.2. Market Share & Forecast 9.2.1. By Product 9.2.2. By Form 9.2.3. By Packaging 9.2.4. By Distribution Channel 9.2.5. By Country 9.3. South America: Country Analysis 9.3.1. Brazil Surface Cleaner Market Outlook 9.3.1.1. Market Size & Forecast By Value & Volume 9.3.1.1.1 9.3.1.2. Market Share & Forecast 9.3.1.2.1. By Product 9.3.1.2.2. By Form 9.3.1.2.3. By Distribution Channel 9

10. Table of Contents S. No. Contents Page No. 9.3.1.3. Competition Outlook 9.3.2. Argentina Surface Cleaner Market Outlook 9.3.2.1. Market Size & Forecast By Value & Volume 9.3.2.1.1 9.3.2.2. Market Share & Forecast 9.3.2.2.1. By Product 9.3.2.2.2. By Form 9.3.2.2.3. Competition Outlook By Distribution Channel 9.3.2.3. 9.3.3. Colombia Surface Cleaner Market Outlook 9.3.3.1. Market Size & Forecast By Value & Volume 9.3.3.1.1 9.3.3.2. Market Share & Forecast 9.3.3.2.1. By Product 9.3.3.2.2. By Form 9.3.3.2.3. By Distribution Channel 9.3.3.3. Competition Outlook 10. Middle East & Africa Surface Cleaner Market Outlook 10.1. Market Size & Forecast By Value & Volume 10.1.1. 10.2. Market Share & Forecast 10.2.1. By Product 10.2.2. By Form 10.2.3. By Packaging 10.2.4. By Distribution Channel 10

11. Table of Contents S. No. Contents Page No. 10.2.5. Middle East & Africa : Country Analysis 10.3.1. South Africa Surface Cleaner Market Outlook 10.3.1.1. Market Size & Forecast 10.3.1.1.1. 10.3.1.2. Market Share & Forecast 10.3.1.2.1. By Country 10.3. By Value & Volume By Product 10.3.1.2.2. By Form 10.3.1.2.3. Competition Outlook By Distribution Channel 10.3.1.3. 10.3.2. Saudi Arabia Surface Cleaner Market Outlook 10.3.2.1. Market Size & Forecast 10.3.2.1.1. 10.3.2.2. Market Share & Forecast 10.3.2.2.1. By Value & Volume By Product 10.3.2.2.2. By Form 10.3.2.2.3. Competition Outlook By Distribution Channel 10.3.2.3. UAE Surface Cleaner Market Outlook 10.3.3. 10.3.3.1. Market Size & Forecast 10.3.3.1.1. By Value & Volume 10.3.3.2. Market Share & Forecast 10.3.3.2.1. By Product 10.3.3.2.2. By Form 10.3.3.2.3. Competition Outlook By Distribution Channel 10.3.3.3. 11

12. Table of Contents S. No. Contents Page No. 11. Market Dynamics 11.1. Drivers 11.2. Challenges 12. Market Trends & Developments 13. Impact of COVID-19 on Global Surface Cleaner Market 14. Competitive Landscape 15. Strategic Recommendations 16. About Us & Disclaimer 12

13. RESEARCH METHODOLOGY

14. Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the global surface cleaner market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the global surface cleaner market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 14

15. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of the global surface cleaner market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing awareness regarding health and hygiene among the consumers and growing concerns about the health effects caused due to unhygienic surroundings. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in the global surface cleaner market. Methodology Followed for Calculation of Market Size: Market Size by Value & Volume: Market size, in terms of value, for the year 2019 was calculated based on information collected through • exhaustive secondary research and primary surveys, with various key opinion leaders/stakeholders, such as surface cleaner companies, channel partners, market influencers & end users, industry experts, and other industry participants. The team interviewed more than 15 – 20 surface cleaner companies, 100 – 120 end users, and 15 – 20 industry experts and other value chain • stakeholders in the global surface cleaner market to obtain the overall market size from 2015 to 2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2015-2019. 15

16. Research Methodology Respondents were asked about the current and future market growth rates, market shares by product, by form, by packaging, by distribution • channel, by each region, and by company. Removing the outlier responses, the geometric mean of growth estimates and provider wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by product, by form, by packaging, by distribution channel, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of surface cleaner markets. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast global surface • cleaner market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 16

17. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million. Partial List of Companies Interviewed Key Secondary Sources Reckitt Benckiser Group plc World Bank ▪ ▪ Hindustan Unilever Limited TechSci Research Proprietary Database & Knowledge ▪ ▪ S. C. Johnson & Son, Inc. Repository ▪ Dabur India Limited Company Annual Reports ▪ ▪ Jyothy Laboratories Limited Industry Magazines ▪ ▪ Venky’s (V H Group) Industry Reports ▪ ▪ The Clorox Company News Dailies ▪ ▪ Fena Private Limited Credible Paid Databases ▪ ▪ 17

18. Industry Brief According to TechSci Research report, “Global Surface Cleaner Market By Product (Floor Cleaner; Specialized Cleaner; and Multi-Purpose Cleaner), By Form (Liquid; Powder; Wipes; and Others), By Packaging (Bottle; Pouch; Spray; and Others), By Distribution Channel (Modern Retail Channel; Traditional Retail Channel; E-commerce Retail; and Institutional/Direct Sales), By Region, Forecast & Opportunities, 2025”, the global surface cleaner market is expected to grow at a formidable rate during the forecast period on account of the increasing awareness about different surface cleaner brands due to heavy promotion by the major brands. Additionally, growing demand from various end user industries such as dairy industry, food industry, chemical industry, industrial cleaning, among others is driving the market. Also, growing disposable income especially in the developing nations has increased the affordability for such products among the population. Furthermore, use of surface cleaners is an easy, effective and convenient method of cleaning. Moreover, increasing product innovation by the major players operating in the industry is further expected to spur the growth of market over the next five years. However, availability of cheaper alternatives for cleaning purposes can hamper the growth of market during forecast years. Additionally, low level of awareness and cost sensitive population especially in the developing nations might hinder the growth of market. The global surface cleaner market is segmented based on product, form, packaging, distribution channel, company and region. Based on product, the market can be fragmented into floor cleaner, specialized cleaner and multi-purpose cleaner. The multi-purpose cleaner segment is expected to dominate the market during the forecast period. This can be ascribed to the growing popularity of these products among the population. Based on form, the market can be categorized into liquid, powder, wipes and others. The liquid segment is expected to dominate the market since most of the surface cleaners that are available, are in liquid form only. On the contrary, the wipes segment is expected to register the highest growth during the forecast period. This can be ascribed to the various advantages such as zero water consumption, lesser chances of cross contamination as compared to other forms, ease of use, among others, associated with wipes. Also, growing awareness among the population has led to an increase in the adoption of wipes, thereby anticipated to drive the growth of segment over the next few years. Reckitt Benckiser Group plc, Hindustan Unilever Limited, S. C. Johnson & Son, Inc., Dabur India Limited, Jyothy Laboratories Limited, Venky’s (V H Group), The Clorox Company, Fena Private Limited, Future Consumer Enterprise Ltd., Strategi Herbals Private Limited, Henkel, Bombril, Colgate Palmolive, McBride, Church & Dwight Co. Inc., Kao Corporation, Godrej Consumer Products, Seventh Generation, Procter & Gamble, Avmor and others are some of the leading players operating in global surface cleaner market. The companies operating in the market are using organic strategies such as product launches, mergers and collaborations to boost their share. “Asia-Pacific is expected to dominate the surface cleaner market during the forecast years, owing to the increasing awareness pertaining to hygiene & sanitation in the region. Additionally, rising disposable income and shifting focus of the population towards healthy living is further expected to propel the market over the next five years. Moreover, key manufacturers are also setting up their manufacturing units in the region, which is anticipated to positively impact the market growth through 2025.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 18

19. Sample Data - Snapshot Global Surface Cleaner Market Size, By Value (USD Million) & Volume (Tonnes), 2015-2025F 15.00 110.00 14.00 100.00 13.00 90.00 12.00 80.00 11.00 70.00 10.00 60.00 9.00 50.00 8.00 40.00 7.00 30.00 6.00 20.00 5.00 10.00 2015 2019 2020E 2025F CAGR BY VALUE: XX% CAGR BY VOLUME: XX% CAGR BY VALUE: XX% CAGR BY VOLUME: XX% By Value (USD Million) By Volume (Tonnes) North America Surface Cleaner Market Share, By Product, By Value, 2015–2025F Floor Cleaner Specialized Cleaner Multi-Purpose Cleaner 33% 33% 34% 2025F 33% 33% 34% 2024F 33% 33% 34% 2023F 33% 33% 34% 2022F 33% 33% 34% 2021F 33% 33% 34% 2020E 33% 33% 34% 2019 33% 33% 34% 2018 33% 33% 34% 2017 33% 33% 34% 2016 33% 33% 34% 2015 United States Surface Cleaner Market Share, By Form, By Value, 2015–2025F Liquid Powder Wipes Others 25% 25% 25% 25% 2025F 25% 25% 25% 25% 2024F 25% 25% 25% 25% 2023F 25% 25% 25% 25% 2022F 25% 25% 25% 25% 2021F 25% 25% 25% 25% 2020E 25% 25% 25% 25% 2019 25% 25% 25% 25% 2018 25% 25% 25% 25% 2017 25% 25% 25% 25% 2016 25% 25% 25% 25% 2015 19

20. Report Ordering Report Name: GLOBAL SURFACE CLEANER MARKET FORECAST & OPPORTUNITIES 2015 – 2025 License Type Price Single User License $4450 Multi-User License $5450 Custom Research License $9450 To View Sample OR Purchase Report 20

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