Vietnam Table Mounted Water Purifiers Market Size, Share & Forecast 2030

1. Vietnam Table Mounted Water Purifiers Market FORECAST AND OPPORTUNITIES 2011- 2030 Published: October 2020 www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Table of Contents S. No. Contents 1. Product Overview 2. Research Methodology 3. Executive Summary 4. Voice of Customer 4.1. Brand Preferences 4.2. Preferred Point of Purchase 4.3. Factors Influencing Purchase Decision 5. Vietnam Table Mounted Water Purifiers Market Outlook 5.1. Market Size & Forecast 5.1.1. By Value 5.1.2. By Volume 5.2. Market Share & Forecast 5.2.1. By Price Segment (Low, Medium, High) 5.2.2. By Technology (RO, UF, NF, UV and Others) 5.2.3. By Sales Channel (General Trade and Modern Trade) 5.2.3.1. Vietnam Table Mounted Water Purifiers Online Sales, By Top 3 Online Players (Market Share, 2019) 5.2.4. By Company 5.2.5. By Region (North Vietnam, Central Vietnam and South Vietnam) 5.3. Vietnam Consumer Appliances Retail Market Share (By Consumer Appliances Type) 5.4. List of Best-Selling Models Sold Through Offline & Online Channel 5.5. Market Attractiveness Index (By Technology & By Region) 2 2 © TechSci Research © TechSci Research

3. Table of Contents S. No. Contents 6. Vietnam RO Table Mounted Water Purifiers Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.1.2. By Volume 6.2. Market Share & Forecast 6.2.1. By Sales Channel 7. Vietnam UF Table Mounted Water Purifiers Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.1.2. By Volume 7.2. Market Share & Forecast 7.2.1. By Sales Channel 8. Vietnam NF Table Mounted Water Purifiers Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.1.2. By Volume 8.2. Market Share & Forecast 8.2.1. By Sales Channel 9. Vietnam UV Table Mounted Water Purifiers Market Outlook 9.1. Market Size & Forecast 9.1.1. By Value 3 3 © TechSci Research © TechSci Research

4. Table of Contents S. No. Contents 9.1.2. By Volume 9.2. Market Share & Forecast 9.2.1. By Sales Channel 10. Market Dynamics 10.1. Drivers 10.2. Challenges 11. Market Trends & Developments 12. Policy & Regulatory Landscape 13. Vietnam Economic Profile 14. Impact of COVID-19 on Vietnam Water Purifier Market 15. Competitive Landscape 15.1. Karofi Group Joint Stock Company 15.2. The Kangaroo Group 15.3. SUNHOUSE Vietnam Co., Ltd. 15.4. A.O. Smith Vietnam Company Limited 15.5. Carpa Vietnam Trade Joint Stock Company(Coway) 15.6. Unilever Vietnam International Company Limited 15.7. Water Supply and Sewerage Technology Development Joint Stock Company (HTECH) 15.8 3M Vietnam Co., Ltd 15.9 Best Water Technology 15.10 DuPont Vietnam Limited 16. Strategic Recommendations 17. About Us & Disclaimer 4 4 © TechSci Research © TechSci Research

5. List of Figures Figure No. Title Vietnam Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand Units), 2011- 2030F Figure 1: Vietnam Municipal Water Demand, 2016 & 2030F (Billion Cubic Meter/Year) Figure 2: Vietnam Table Mounted Water Purifiers Market Share, By Price Segment, By Value, 2011- 2030F Figure 3: Vietnam Table Mounted Water Purifiers Market Share, By Technology, By Value, 2011- 2030F Figure 4: Vietnam Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F Figure 5: Vietnam Table Mounted Water Purifiers Market Share, By Online Sales, By Top 3 Online Players, Figure 6: By Volume, 2019 Vietnam Table Mounted Water Purifiers Market Share, By Company, By Value, 2019 Figure 7: Vietnam Table Mounted Water Purifiers Market Share, By Region, By Value, 2011- 2030F Figure 8: Vietnam Consumer Appliances Retail Market Share, By Value, By Consumer Appliances Type, By Value 2019 Figure 9: Vietnam Table Mounted Water Purifiers Market Attractiveness Index, By Technology, By Value, 2020E-2030F Figure 10: Vietnam Table Mounted Water Purifiers Market Attractiveness Index, By Region, By Value, 2020E- 2030F Figure 11: Vietnam RO Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand Units), 2011- 2030F Figure 12: Current Wastewater Treatment Plants by Total Installed Capacity (Million m3/day) and Target of Figure 13: Establishment of New Wastewater Treatment Plants by 2020 Vietnam RO Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- Figure 14: 2030F Vietnam – Percentage of Household Having Hygienic Water, By Region, 2019 Figure 15: 5 5 © TechSci Research © TechSci Research

6. List of Figures Figure No. Title Vietnam UF Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand Units), 2011- 2030F Figure 16: Figure 17: Vietnam Population, 2014-2019 (Million) Figure 18: Vietnam UF Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F Figure 19: Vietnam Number of Internet Subscribers (ADSL), 2011-2019 (Million) Vietnam NF Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand Units) 2011- 2030F Figure 20: Figure 21: Percentage of Urban Household Having Hygienic Water, 2014- 2019 Figure 22: Vietnam NF Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F Figure 23: Monthly Average Income per Capita at Current Prices (USD), By Region, 2019 Vietnam UV Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand Units), 2011- 2030F Figure 24: Figure 25: Vietnam Urban Population % of Total Population, 2014-2019 Figure 26: Vietnam UV Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F Figure 27: Percentage of Rural Household with Hygienic Water, 2014 - 2019 List of Tables Table No. Title Table 1: Vietnam Table Mounted Water Purifiers Market, List of Best-Selling Models Sold Through Offline Table 2: Vietnam Table Mounted Water Purifiers Market, List of Best-Selling Models Sold Through Online Permissible Content Limits of Hazardous Substances in Homogeneous Materials Used in Table 3: Manufacturing Electronic Equipment, By Weight (%) 6 6 © TechSci Research © TechSci Research

7. Product Product Overview Overview

8. Scope of Report Product of Interest (POI): Table Mounted Water Purifiers The Vietnam table mounted water purifiers market is expected to grow at a double digit CAGR until 2030 on account of rapidly improving economic conditions and financial status of the consumers, technological advancements, usage and application across different sectors. Moreover, Vietnam water purifier market is recognized as one of the fastest growing water purifier markets in Asia-Pacific, which has resulted in emergence of one of the largest consumer and manufacturing bases in the country. Furthermore, global players are planning and have set up their subsidiary companies to cater the demand for water purifiers in Vietnam. Market Segmentation Technology RO UF UV NF Others (Media etc.) Sales Channel General Trade Modern Trade TABLE MOUNTED WATER PURIFIERS TABLE MOUNTED WATER PURIFIERS • • • • • • • Year Range Review Period 2011 – 2018 Base Year Price Segment • Low • Medium • High Region North Vietnam Central Vietnam South Vietnam 2019 • • • Estimated Year 2020 Forecast Period 2021 – 2030 8 8 © TechSci Research

9. Scope of Report Product of Interest (POI): Table Mounted Water Purifiers A water purifier is a device used for removing unwanted chemicals and biological contaminants from water obtained from water bodies such as rivers, lakes, etc., to obtain pure drinking water, which is fit for human consumption or for industrial use. Water purifiers are segmented based on function and technology used such as RO, UF, UV, media, etc. Water purifiers are categorized into ‘point of use’ and ‘point of entry’. Point of use (POU) water purifiers are those which can be directly installed at the tap water supply point, whereas, point of entry (POE) water purifiers are installed at main water supply. Water Purifiers Based on Technology Membrane Based Water Purifiers Ultraviolet Based Water Purifiers Media Based Water Purifiers Ultrafiltration (UF) Water Purifiers Reverse Osmosis (RO) Water Purifiers Nanofiltration (NF) water Purifiers 9 9 © TechSci Research

10. Research Research Methodology Methodology 10 10 © TechSci Research

11. Research Methodology Market Profiling Data Analysis Data Data Developing list of respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the water purifier market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the water purifier market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Final Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 11 11 © TechSci Research

12. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Vietnam Table Mounted Water Purifiers Market . The team has analyzed the outlook of various segments of this market, while considering the major influencing factors, such as contamination of water, water borne diseases, and growing awareness towards health & wellness. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Vietnam Table Mounted Water Purifiers Market . Methodology Followed for Calculation of Market Size: Market Size, by Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive secondary • research and primary surveys, with various key opinion leaders/stakeholders, such as water purifier manufacturers, importers, suppliers, distributors and industry experts. The team interviewed more than 15 manufacturers/suppliers/importers, 20 distributors/retailers and 5 industry experts in Vietnam water purifiers • market to estimate the overall market size during 2011-2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data for 2011-2019. Respondents were asked about the current and future market growth rates, market shares by price segment, by technology, by sales channel, by • region and by company. Removing the outlier responses, the geometric mean of growth estimates and product wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders depending upon the type of water purifier. 12 12 © TechSci Research

13. Research Methodology Methodology Followed for Calculation of Market Shares: Market shares by price segment, by technology, by sales channel, by region and by company were calculated based on the responses received • through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various types of water purifiers. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Vietnam Table Mounted Water Purifiers Market, TechSci Research used various forecast techniques such as: • Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 13 13 © TechSci Research

14. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. The currency used in the report is the United States Dollar (USD), with the market size indicated in USD million. Partial List of Companies Interviewed Key Secondary Sources ▪ Kangaroo Vietnam ▪ World Bank ▪ SUNHOUSE Vietnam Co., Ltd. ▪ TechSci Research Proprietary Database & Knowledge ▪ A.O. Smith Vietnam Repository ▪ Water Supply and Sewerage Technology ▪ Company Annual Reports Development Joint Stock Company (HTECH) ▪ Industry Magazines ▪ Karofi Group Joint Stock Company ▪ Industry Reports ▪ Best Water Technology ▪ News Dailies ▪ Unilever Vietnam International Company ▪ Credible Paid Databases Limited 14 14 © TechSci Research

15. Industry Brief According to TechSci Research report, “Vietnam Table Mounted Water Purifiers Market By Price Segment (Low, Medium, High), By Technology (RO, UF, NF, UV and Others), By Sales Channel (General Trade and Modern Trade), By Region (North Vietnam, Central Vietnam and South Vietnam), Competition, Forecast & Opportunities, 2011 – 2030”, Vietnam table mounted water purifiers market was valued USD 177.25 Million in 2019 and is forecast to reach USD 544.92 Million by 2030, growing at a CAGR of 11.58% during the forecast period. In past few years, people have become quite concerned about their health and hygiene. Owing to increasing health risks due to the consumption of contaminated water, awareness among people about the health benefits of clean and safe bottled water is growing in Vietnam. Water purifier demand is experiencing high year-on-year growth rate of approximately 10-12% in the country. Moreover, young population is becoming more inclined towards clean & safe water, owing to its health benefits. With growing health awareness, water purifier business is expected to bloom in Vietnam in the coming years. Government of Vietnam in collaboration with water purifier companies are encouraging seminars and exhibitions to promote awareness about clean and safe drinking water. For instance, 10th edition of Vietwater exhibition organized by UBM Asia during November 6-8, 2019 was mainly intended to boost awareness towards the consumption of clean and safe water in the country. Vietnam table mounted water purifiers market can be segregated based on price segment, technology, sales channel and region. RO, UF and media are the key technologies used for water purification in Vietnam. In 2019, RO technology accounted for the largest share in Vietnam due to its property of effectively removing impurities, germs and dissolved salts from water. Additionally, the TDS levels in Vietnam are high, which makes end users to procure RO water purifiers as they give better results as compared to other available technologies. Some of the major players operating in Vietnam table mounted water purifiers market are Karofi Group Joint Stock Company, The Kangaroo Group, SUNHOUSE Vietnam Co., Ltd., A.O. Smith Vietnam Company Limited, Carpa Vietnam Trade Joint Stock Company(Coway), Unilever Vietnam International Company Limited, Water Supply and Sewerage Technology Development Joint Stock Company (HTECH), 3M Vietnam Co., Ltd, Best Water Technology, and DuPont Vietnam Limited, among others. “Northern region contributes to more than half of demand in Vietnam water purifier market and is expected to continue dominating the country during the forecast period. Northern region in Vietnam comprises of 25 provinces including cities such as Hanoi, and the region has seen significant development in the past five to 10 years. Furthermore, majority of water purifier companies operating in the country are importing water purifier systems from Asian markets, especially China. The outbreak of COVID-19 pandemic in China accelerated the shift of companies from China towards South East Asian nations. The proximity of this region to China is particularly suitable for companies that want to move manufacturing operations to Vietnam amidst COVID-19 pandemic.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 15 15 © TechSci Research

16. Sample Data - Snapshot Vietnam Table Mounted Water Purifiers Market Size, By Value (USD Million), Volume (Thousand Units) 2011- 2030F CAGR 2013-2019 By Value: xx% By Volume: xx% CAGR 2020E-2030F By Value: xx% By Volume: xx% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E2021F2022F2023F2024F2025F2026F2027F2028F2029F2030F Value (USD Million) Volume (Thousand Units) Vietnam Table Mounted Water Purifiers Market Share, By Price Segment, By Volume, 2011- 2030F 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F High (More than USD500) Medium (USD250-USD500) Low (Less than USD250) Vietnam UV Table Mounted Water Purifiers Market Share, By Sales Channel, By Value, 2011- 2030F 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 60.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 40.00% 2011 2012 2013 2014 2015 2016 2017 2018 2019 Modern Trade 2020E 2021F 2022F 2023F 2024F 2025F 2026F 2027F 2028F 2029F 2030F General Trade 16 16 © TechSci Research

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