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Porter’s Five Forces Analysis

Internal. View. consulting. Porter’s Five Forces Analysis. Agenda. Cott Corp.’s Strategy Over Time Porter’s Five Forces Analysis A Focus on Strategy. The Cott Corp. Approach. 2007 downturn Resulted in model restructuring in 2008/2009 (D-VI)

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Porter’s Five Forces Analysis

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  1. Internal View consulting Porter’s Five Forces Analysis

  2. Agenda • Cott Corp.’s Strategy Over Time • Porter’s Five Forces Analysis • A Focus on Strategy

  3. The Cott Corp. Approach • 2007 downturn • Resulted in model restructuring in 2008/2009 (D-VI) • The “4 Cs” approach was introduced, an initiative focused on maximizing efficiency Customer Costs Cash Control Capital Expenditure

  4. Supplier Power Threat of New Entrants • Basic raw material • Low switching costs (Cott) • No forward integration • High barriers to entry • Lots of competitors • Two leaders Rivalry Low Low • Many competitors • Large economies of scale • Constant fight for contracts • Customer low switching cost Buyer Power Threat of Substitutes High • Flooded market • Contract-based operations • Size of distributor • Low switching costs • Lots of substitutes by nature • Diversification is a necessity Medium Medium

  5. A Focus on Rivalry • D - CE • Brand Image • The ongoing pursuit of new distribution contracts • Expansion of products, packagingand distribution channel • Financing by means of deleveraging and internal growth

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