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EUROPEAN SUMMER UNIVERSITY ON ENTREPRENEURSHIP Benevento (Italy), September 9, 2009

EUROPEAN SUMMER UNIVERSITY ON ENTREPRENEURSHIP Benevento (Italy), September 9, 2009. “Innovation plus Entrepreneurship, suitable tool for the Internationalization of Small Companies” Eugenio Corti CEO European Consortium “European Centre for Space Applications” ECSA.

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EUROPEAN SUMMER UNIVERSITY ON ENTREPRENEURSHIP Benevento (Italy), September 9, 2009

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  1. EUROPEAN SUMMER UNIVERSITY ON ENTREPRENEURSHIPBenevento (Italy), September 9, 2009 “Innovation plus Entrepreneurship, suitable tool for the Internationalization of Small Companies” Eugenio Corti CEO European Consortium “European Centre for Space Applications” ECSA

  2. Summary <> innovation for developing small companies inside the local market; <> special innovation for the internationalization of some Italian small companies by creating new businesses inside another country; <> our proposal: by using the services of “International Laboratory for Entrepreneurship & Internationalization” (ILEI); <> 4 small Italian companies, members of the European Consortium ECSA, are collaborating to promote the internationalization of small com-panies. Benevento (Italy) - Sept 9 '09

  3. Local Development of any territory <> It is well known that the development of any Local Territory depends on: – the number of the local companies compared with the number of inhabitants; – the percentage of the innovative companies compared with the total number of local companies; – the percentage of the innovative high-tech companies compared with the total number of the innovative companies in the local territory; – some other conditions. Benevento (Italy) - Sept 9 '09

  4. LOCAL MARKET COMPANY P/S The Small company and its Local Market <> if either the products or the services (P/S) of any small company are enough attractive for the potential clients inside the local market, the company gets a sufficient satisfaction when they are acquired; <> but often the offer of P/S does not create asufficient satisfaction! Then, which Process must be realized ? Benevento (Italy) - Sept 9 '09

  5. MARKET P/S NO PERCEPTION OF SUFFERINGS YES NO COMPANY IDENTIFICATION OF THE CAUSES Q1 YES Q2 YES IDENTIFICATION OF POSSIBLE SOLUTIONS IMPLEMENTATION OF THE SELECTED SOLUTIONS IMPLEMENTATION OF THE SELECTED SOLUTIONS DESIGN OF THE REALIZATION NO YES NO Q3 SI SI YES NEEDS OF CK-1 ? NO CK-1, CK-2, CK-3, CK-4 Complementary Knowledge CT Technical Knowledge FR Finantial Resource Q7 Q6 Q5 Q4 TK ? CK-2 ? NO NO CK-3 ? Who could help the entrepreneur ? FR ? CK-4 ? The Conceptual Process Benevento (Italy) - Sept 9 '09

  6. The Questions of the Entrepreneur <> Q1= am I able to identify the causes of my sufferings ? <>Q2= am I able to identify the possible solutions in such a way that the sufferings will decrease ? <>Q3= am I able, with the help of my collaborators, to design the realization of the selected solutions ? <>Q4= does my company have all the necessary resources ? <>Q5= does my company possess the complete set of all the necessary complementary knowledge ? <>Q6= does my company possess all the necessary technical knowledge ? <>Q7= does my company posses all the necessary financial resources ? Benevento (Italy) - Sept 9 '09

  7. 4. MARKET P/S 1. Definition of the objective NO PERCEPTION OF SUFFERINGS YES NO COMPANY IDENTIFICATION OF THE CAUSES Q1 YES Q2 YES IDENTIFICATION OF POSSIBLE SOLUTIONS IMPLEMENTATION OF THE SELECTED SOLUTIONS IMPLEMENTATION OF THE SELECTED SOLUTIONS DESIGN OF THE REALIZATION NO YES NO Q3 2. Design of all the activities SI SI YES CK-1 ? 3. Acquisition of the needed resources NO CK-1, CK-2, CK-3, CK-4 Complementary Knowledge CT Technical Knowledge FR Finantial Resource Q7 Q6 Q5 Q4 TK ? CK-2 ? NO NO CK-3 ? FR ? CK-4 ? Initiatives to respond to the needs How is it possible to organizeuseful implementations ? Benevento (Italy) - Sept 9 '09

  8. The Necessary Project is an Innovation Project 1)Definition of the objective, i. e. it is the solution that once realized will either decrease the bad problem perceived by the company or increase the possibility to develop; 2)Design of all the activitiesin order to understand in which way it will be possible to reach the selected objective; 3)Acquisition of the needed resourcesin case some of them are not available inside the company; 4)Implementation of the Selected Solutionin order to realize the selected objective. Benevento (Italy) - Sept 9 '09

  9. Let me recall the actual definition of Innovation <> INNOVATIONis a suitable set of actions, changes, behaviours, choices, etc., finalized to realize with creativity new situations, perceived asdesirable,realisticand positive(for instant for a company: to become more competitive when the innovation process will be over); <> in order to realize an innovationis necessaryto possess in quantity and in quality le following resources: – thehuman resourceswith enough competence, – thefinancial resource. Notice: every other specific resources which would be needed for a specific innovation process can always be acquired if the the above two necessary resources are present in the organization. Benevento (Italy) - Sept 9 '09

  10. INTERNATIONAL LOCAL COMPANY P/S MARKET <> but some times the tool of local INNOVATION is not suitable to increase the competitiveness of the small company inside its local market ! <> Then, the small company could start to think to go internationally by means a suitable innovation process. The Small company and its Market Benevento (Italy) - Sept 9 '09

  11. The Internationalization of small companies in the last years Emerging trend: <> the competitive strategies recently are being redefined; <> the international expansions are guided mainly by “multinationals of pocket-size”; <> important role of the networks of small companies; <> the prevalent motivations in the internatio-nalization : “resource”,, “efficiency seeking”, “market” and “strategic asset seeking”; [F. Spigarelli - S. Marino, May 15 ‘09] Benevento (Italy) - Sept 9 '09

  12. The Small company and its foreign Market <> OK innovation, but this new process must be “very complex, not linear, oriented not only to increase the technical characteristics of the new products, but also based on new immaterial factors: a very wide vision of the market, an increase of the efficiency of the distribution factors, more efficiency on the supply chain, the participation to networks of companies for cooperations and better exchange of information, etc.” [for example: F. Estrafallaces, 2007] Then, how could be realized such Process ? Benevento (Italy) - Sept 9 '09

  13. INTERNATIONAL MARKET P/S YES NO NO I’VE SELECTED THE INTERNATIONAL MARKET SMALL COMPANY DESIRE TO GO INTERNATIONALLY Q1 Q2 YES I KNOW TO DESIGN THE REALIZATION OF SUCH BUSINESS YES IMPLEMENTATION OF THE SELECTED SOLUTIONS IMPLEMENTATION OF THE SELECTED BUSINESS THE BUSINESS I WOULD LIKE TO REALIZE IN SUCH MARKET NO NO Q3 YES YES YES YES NEEDS OF CK-1 ? NO NO CK-1, CK-2, CK-3 Complementary Knowledge TK: Technical Knowledge CK-4 + TK = AK Additional Knowledge FR: Financial Resource Q7 Q6 Q5 Q4 CK-4 + TK ? NO CK-2 ? Comp ? CK-3 ? FR ? Which organization could help the company ? The possible Conceptual Process Benevento (Italy) - Sept 9 '09

  14. The Questions of the Entrepreneur <> Q1= which international market will be fine for my company ? <>Q2= which kind of business I would like to realize in such market ? <>Q3= does my company know how to design the realization of the selected business ? <>Q4= does my company have all the necessary resources to realize such selected business ? <>Q5= which additional complementary + technical knowledge must be acquired by my company ? <>Q6= how my company will be able to organize suitable working experiences to increase the competences of the human resources ? <>Q7= does my company have all the necessary financial resources ? Benevento (Italy) - Sept 9 '09

  15. INTERNATIONAL MARKET P/S YES NO NO SELECTION OF THE INTERNATIONAL MARKET SMALL COMPANY DESIRE TO GO INTERNATIONALLY Q1 Q2 YES HOW TO DESIGN THE REALIZATION OF THE BUSINESS YES IMPLEMENTATION OF THE SELECTED SOLUTIONS IMPLEMENTATION OF THE SELECTED BUSINESS WHICH KIND OF BUSINESS I WOULD LIKE TO REALIZE IN SUCH MARKET NO NO Q3 YES YES YES YES NEEDS OF CK-1 ? NO NO CK-1, CK-2, CK-3 Complementary Knowledge TK: Technical Knowledge CK-4 + TK = AK Additional Knowledge FR: Financial Resource Q7 Q6 Q5 Q4 CK-4 + TK ? NO CK-2 ? Comp ? CK-3 ? FR ? Our suggestion for one possible solution International Laboratory on Entrepreneurship and Internationalization (ILEI) Benevento (Italy) - Sept 9 '09

  16. International Laboratory on Entrepreneurship and Internationalization (ILEI) - 1/5 The mission of ILEI: <> promotion, design and management of educational and practical initiatives aimed to promote new international businesses for small Italian companies, by means of the creation of a suitable networkbetween theselected small Italian companies andthe start-ups of new business inside the foreign countries, and vice verse. The locations of ILEI: <> Busto Arsizio (VA) - Lombardia Region <>Benevento - Campania Region Benevento (Italy) - Sept 9 '09

  17. International Laboratory on Entrepreneurship and Internationalization (ILEI) - 2/5 <> To realize the above mentioned mission the ILEI’s suitable competences are able to manage the preliminary contacts with other countries, the negotiations with small companies in Italy andwith small companiesin foreign countries, the education and experimental activities of young people (from Italy and from foreign countries), the promotion of new business, the acquisition of the necessary financial, organizational and managerial resources. How can be realized such mission ? Benevento (Italy) - Sept 9 '09

  18. International Laboratory on Entrepreneurship and Internationalization (ILEI) - 3/5 <> ILEI is a specific laboratory for the internationalization of the Italian small companies promoted by Ce.S.I.TT. - Centre for Business Development and Technology Transfer; <> Ce.S.I.TT. is an institute, born in Benevento (Italy) few years ago, with the purpose to promote and to diffuse the entrepreneurial culture among the young people; Benevento (Italy) - Sept 9 '09

  19. International Laboratory on Entrepreneurship and Internationalization (ILEI) - 4/5 <> Ce.S.I.TT. has established national and international collaborations in education: – it is one of the Chapters of the IntenTac Organization (Jonkoping University, Sweeden); – it signed an agreement with the “Lee Iacocca Foundation” - S. Marco dei Cavoti (BN) ; – it will sign in the next days an agreement with ISFOL (Italian Institute for the Development of the Professional Education of the Workers); – it has a program of meetings with CONFAPI (National and Regional Ass. of small companies) <> it manages three Project Lines. Benevento (Italy) - Sept 9 '09

  20. ILEI International Laboratory on Entrepreneurship and Internationalization (ILEI) - 5/5 <> the three Project Lines of Ce.S.I.TT.: – Project Line N° 1: promotion, organization and management of training paths for the creation of new Italian companies by Italian young people, and also for the support of the development of Italian small companies for the local market; – Project Line N° 2: promotion, organization and management of training paths to orient the students of the 5th year of the Secondary School to enter the labour market as either an employee or an entrepreneur (collaboration with the Province of Benevento); – Project Line N° 3: promotion, organization and management for internationalization of small companies. Benevento (Italy) - Sept 9 '09

  21. The European Centre for Space Applications (ECSA) <> Ce.S.I.TT. is one of the company member of the European Consortium ECSA; <> ECSA (European Centre for Space Applications)has been constituted in March 2004, with the general original aim to promote and to manage applied research activities and technology transfer projects for its members; <> the interested industrial sectors are: 1) Monitoring and Evaluation of the environmental data, also from the satellites, 2) Renewable energies, 3) Robotics, 4) Work Security, 5) Transportation & Logistics, 6) Biotechnologies, and 7) Advanced Techno-logies for Cultural Heritage. Benevento (Italy) - Sept 9 '09

  22. Network of members for internationalizzation The SMEs members of ECSA Benevento (Italy) - Sept 9 '09

  23. Geosystems Group New ICT Systems for International Manage- ment Control, and DSS for the Evaluation of the Innovation Capability. Morphosis Promotion & Management of EU projects Main-management & Innovation Services for Innovation + Technology Transfer The Network of ECSA members for the Internationalization Ce.S.I.TT. / ILEI Promotion and Diffusion of the Entrepreneurial culture (E.learning + E.consulting) Benevento (Italy) - Sept 9 '09

  24. The Research Centres and Universities as members of ECSA Benevento (Italy) - Sept 9 '09

  25. The Typical Projectof ILEI <> for each foreign country ILEI promotes a specific Project, which is oriented to sustain the internationalization of the selected Italian small companies into such foreign country, and also the internatio-nalization of some small companies from the same foreign country interested to the Italian market; <> each Project is organized into 7 Phases. Benevento (Italy) - Sept 9 '09

  26. The Pilot Project of ILEI with Mexico- 1/8 <> Phase 1: – ILEI, with the help of the Mexico Embassy in Rome, starts its activities by identifying one relevant organization in Mexico, with which ILEI will have several meetings in order to identify a suitable group of local small companies of some defined industrial sectors, which could interested to organize businesses in Italy; – ILEI has studied, with the help of CONFAPI, the business opportunities for Italian small companies of specific industrial sectors, which have already indicated the Mexico for future businesses. Benevento (Italy) - Sept 9 '09

  27. The Pilot Project of ILEI with Mexico- 2/8 <> Phase II: From all the information obtained ILEI is selecting the small companies, operating inside well defined industrial sectors, either in Italy and in Mexico, which are all interested to develop suitable interesting business in the other country. <> Phase III: ILEI will organize and promote two suitable and different Calls, one in Italy and one in Mexico, both aimed to select young people of both countries, interested to learn how can be started a new business in their own country, but well connected with the companies in the other country. Benevento (Italy) - Sept 9 '09

  28. The Pilot Project of ILEI with Mexico- 3/8 <> Phase IV: – ILEI will offer 2 months of full-time Business education, based on innovation management and entrepreneurship, to the selected young people from both countries. At the end of the Course ILEI will select the best participants, based on the evaluation of their competences after their learning process, as well as of their personal attitude to business management and entrepre-neurship (it will be used a suitable DSS). – The previous selected small companies, located in both countries, will participate to the selection process, in order to select the foreign young people, who seem the best for their collaboration. Benevento (Italy) - Sept 9 '09

  29. The Pilot Project of ILEI with Mexico- 4/8 <> Phase IV, the Educational Course is made by 11 Modules (English Language): 1) Introduction of the Educational Program, 2) The decision of internationalization of the selected companies, 3) The Market Analysis in both countries, 4) Management of Innovation Projects, 5) Exploitation of Technical and Scientific Research, 6) Intellectual Property Rights and Commercial Laws, 7) Access to financial resources in both countries, 8) Business Ethics and Corporate Social Responsibility, 9) The Structure of a Business Plan to develop new businesses, 10) Small Business Management and Development, 11) Program of the next three Phases. Benevento (Italy) - Sept 9 '09

  30. The Pilot Project of ILEI with Mexico- 5/8 <> Phase V: in this phase each of the selected young participants will spend few months of full time work in the selected small company of the other country, by managing and promoting a suitable innovative business, which is of real interest of the host small company. This practical experience will facilitate a good reciprocal knowledge among the managers of the small company and the young person will go back to his/her country with a quite good knowledge of the details of the common business with the small company in the other country. Benevento (Italy) - Sept 9 '09

  31. The Pilot Project of ILEI with Mexico- 6/8 <> Phase VI: the participants, after a work experience inside the partner company, will go back to their country and they will test their business ideas, guided by the experts of ILEI by suitable ICT Systems, in order to realize suitable Feasibility Studies. The first analysis to be done by each participant is a detailed analysis of the opportunities in the local country in order to decide in collaboration with the partner company (by using suitable ICT Systems useful for long distance management), located in the other country, eather to create a new company or to organize a new commercial branch of the small company located in the other country. Benevento (Italy) - Sept 9 '09

  32. The Pilot Project of ILEI with Mexico- 7/8 <> Phase VII: along this Phase, which is the real conclusion of the Project, the participants will collaborate with organizational, managerial, legal and financial institutions, identified by ILEI, until the formal establishment of the new company or the new commercial branch will be organized in the other country. This final business development will be supported by the ILEI’s experts in collaboration with professional bodies such as IBAN-WBAN. Benevento (Italy) - Sept 9 '09

  33. Human Resources with Suitable Competences Human Resources with Suitable Competences Italian Companies Mexican Companies Selection Collaboration Selection Collaboration Italian participants Mexican participants Education andPractical Experiences Education andPractical Experiences The New Company or the New Commercial Branch of the Italian Company The New Company or the new Commercial Branch of the Mexican Company – Located in Italy – Located in Mexico The Pilot Project of ILEI with Mexico- 8/8 Benevento (Italy) - Sept 9 '09

  34. Thanks eugenio.corti@ecsacentre.com Benevento (Italy) - Sept 9 '09

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