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Press Conference

Press Conference. What makes a good oral presentation?. Brainstorming. Things to know about this presentation... . You will use the same topic on which you prepared your press release. You will need to include the facts as well as an angle or spin and deflection and damage control.

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Press Conference

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  1. Press Conference

  2. What makes a good oral presentation? • Brainstorming...

  3. Things to know about this presentation... • You will use the same topic on which you prepared your press release. • You will need to include the facts as well as an angle or spin and deflection and damage control. • It will function like an oral essay. • Thesis, body (sqa, sqa, sqa), conclusion

  4. Presentation Outline • Introduction (iintroduce yourself, introduce the “thesis”) • Brief synopsis of the situation • Summary of main spin (Outline the 3 main points) • Main spin • Point 1 + supporting examples + spin • Point 2 + supporting examples + spin • Point 3 + supporting examples + spin • Conclusion (Restate the thesis, summarize the 3 points, offer final idea / suggestion to leave with the audience) • Q&A

  5. Example of main spin... • Point 1: Ex. “First of all, cigarettes are now healthier than ever”. • * Supporting example: • Ex. “In fact, a recent study performed by the Institute for the Wellness of Lungs found that our product has 33% less tar and harmful toxins than cigarettes from only 10 years ago. • * Spin: • Clearly, this demonstrates our commitment to safety because…

  6. Requirements • There is nothing to submit; you are marked on your ability to present orally and handle questions • Final product: 5 minute presentation (3 minute press conference, 2 minutes of questions) • Must utilize some of the persuasive language techniques taught in class • Must be formatted correctly by following the Press Conference Organizer • Must follow guidelines established by the class as to what makes a good oral presentation (eye contact, pacing, being prepared, etc.-see note)

  7. Evaluation • Knowledge: • Have you used several persuasive language techniques? • Have you used both damage control and deflection? • Thinking: • How well do you spin? • How well do you handle questions? • Have you put some thought into what you will say, or are you “winging it”?

  8. Evaluation • Communication: • How well do you present/communicate your ideas? (eye contact, pacing, flow, vocabulary, etc.) • Application: • How well do you follow the proper structure of the press conference (the organizer sheet)? • In terms of the overall “performance” of this task, did you put in considerable effort?

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