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Problem

Problem. Women are greatly outnumbered by men in Pakistani media industry. Causes. Gender prejudice in assigning news beats Negative public perception Sexual harassment Cultural and traditional constraints Unfriendly environment and lack of facilities.

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Problem

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Presentation Transcript

  1. Problem Women are greatly outnumbered by men in Pakistani media industry.

  2. Causes • Gender prejudice in assigning news beats • Negative public perception • Sexual harassment • Cultural and traditional constraints • Unfriendly environment and lack of facilities

  3. Portrayal of women in stereotypical roles as sex objects, beauty objects, as docile homemakers, and as victims • Absence of training and equal opportunities for career building in mainstream media • Women missing top level management • Low rate of higher education in women

  4. Effects on Society • Less woman in upper management results in limited participation in decision making process • Increase in gender biasness in media sector • Absence of female role models and motivational figures for new comers • Half of the population is not getting its representation • Women related issues are not highlighted

  5. Solution & Working Plan • To overcome this challenge, we have to work on 3 front lines: • Female media professionals’ front line • Male media professionals’ front line: • General Public Front line

  6. Female media professionals’ front line • Technical Training programs for women working in media industry to step forward to overcome the hurdles. • Psychological and motivational training to serve their organization and to change the negative impression of working women in the media industry. • Managerial level workshops for female workers in media industry in order to improve their managerial level capabilities.

  7. Career counseling seminars in different universities for females about the awareness of a bright and respected profession in media industry. • Conferences about the legislations for the protection of their rights

  8. Male media professionals’ front line • Seminarsfor the middle and top level management of media houses to change this perception that women are not good managers. • Training sessions for the male how they deal with female co-workers at equal level. • Social gatherings to build good professional and social relations with females.

  9. General Public Front line • Workshops in media houses in order to educate the producers and directors regarding their media portrayal of professional women. • Seminars with the educational researchers and authors to add stories about working mothers in their text books to make the mindset of the children in the early age. • Convincing religious speakers to advocate the importance of the women education and overcome the religious constraint on women to join media as profession.

  10. Debatesfor the young male at college level to change their perception of professional women. • Engaging opinion leaders (teachers, local councilors, chaudhries/landlords) to raise awareness in public. • Social media interaction to develop understanding about media industry.

  11. THANKYOU

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