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The (social) Mobile Parking Revolution November 8, 2012

The (social) Mobile Parking Revolution November 8, 2012. Agenda. IN THIS PRESENTATION. Who What How Where Payments Mobile Social Case Study – DC. PROPRIETARY & CONFIDENTIAL - 2. WHO. Who is Parkmobile?. Mobile payments provider for parking

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The (social) Mobile Parking Revolution November 8, 2012

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  1. The (social) Mobile Parking Revolution November 8, 2012

  2. Agenda IN THIS PRESENTATION • Who • What • How • Where • Payments • Mobile • Social • Case Study – DC PROPRIETARY & CONFIDENTIAL - 2

  3. WHO

  4. Who is Parkmobile? • Mobile payments provider for parking • Developed & deployed technology first in Europe in 1999 • Began US deployments in 2009 • Achieved US market leader position in 2010 • More than 4 million Parkmobile users globally • Global market leader • Over 8,500 mobile app downloads weekly • Mobile app utilization 75%, 4.4 stars rated • Over 400 cities in the U.S., Europe & Australia • Over 95% customer satisfaction survey rating PROPRIETARY & CONFIDENTIAL - 4

  5. Who – mobile evolution PROPRIETARY & CONFIDENTIAL - 5

  6. Who - Emerging Industry Trends & Developments Technology shift • Shift from traditional payment methods (coins, credit cards) to mobile apps, QR code and NFC (‘Tap & Go’) Mobile payment revolution • Extension of mobile payments (card not present, stored value) to every aspect in life and desire to further eliminate cash Available parking guidance focus • Real-time and aggregated data enable reduction of Co2 emissions and congestion (dynamic rates – 30% is caused by cruising traffic looking for a parking space) Hyper location based marketing / Loyalty programs • Members can benefit from localized and targeted marketing, e.g. buy a coffee at a coffee bar when parked nearby and get a free scone (opt-in and customizable profile for relevant offers) PROPRIETARY & CONFIDENTIAL - 6

  7. WHAT

  8. What PROPRIETARY & CONFIDENTIAL - 8

  9. HOW

  10. How – free registration Free One-time Registration 1. Cell Number Download the mobile app (or register online) and provide cell number 2. License Plate Provide license plate number (up to 5 - or unlimited for a business account) 3. Credit Card Provide credit card number, expiration date, and card security code. PROPRIETARY & CONFIDENTIAL - 10

  11. How Start a Parking Session 1. Park Pull into a parking space. Just look for our green Parkmobile sign. 2. Scan Use our mobile app or make a call. Key in the parking space number and session duration, or scan the QR code or tap the NFC sticker to activate your session. 3. Go You will receive an alert 15 minutes before your parking session expires. PROPRIETARY & CONFIDENTIAL - 11

  12. How Easy As… 2 1 3 PARK PROPRIETARY & CONFIDENTIAL - 12

  13. WHERE

  14. Parkmobile in 350 locations in 32 States, expanding rapidly PROPRIETARY & CONFIDENTIAL - 14

  15. Parkmobile in Europe , expanding rapidly PROPRIETARY & CONFIDENTIAL - 15

  16. PAYMENTS

  17. Payments – credit and debit cards PROPRIETARY & CONFIDENTIAL - 17

  18. Payments - Parkmobile Wallet in partnership with Citibank Parkmobile innovative stored value solution PROPRIETARY & CONFIDENTIAL - 18

  19. Payments - Parkmobile integrated with PayPal PROPRIETARY & CONFIDENTIAL - 19

  20. MOBILE

  21. Mobile – away from IVR / Online Consistent Top 25 Business App Over 50,000 new mobile members monthly QR Code enabled NFC enabled (Android) GPS enabled Larger member base than all competitors combined More than 575,000 downloads since January 2011 PROPRIETARY & CONFIDENTIAL - 21

  22. Mobile – ratings as differentiator Consistent highest reviews for all platforms combined 72% reviews our apps with 5 stars; 19% with 4 stars Over 50,000 new mobile members monthly PROPRIETARY & CONFIDENTIAL - 22

  23. SOCIAL

  24. Social – parking becomes “relevant” • Social Reach: • Twitter – 70,000+ Followers • All Competitors Combined – 1,900 Followers • Facebook – 24,000 Fans • All Competitors Combined – 750 Fans • YouTube, LinkedIn, etc. • While running social media push campaigns, we average a social reach of over 400,000 individuals. Social Features: Parkmobile Featured Location Parkmobile social engagement activities Contests Sweepstakes PROPRIETARY & CONFIDENTIAL - 24

  25. Social – exact location PROPRIETARY & CONFIDENTIAL - 25

  26. Social –next step to instant couponing • True Hyper-local Marketing based on exact location • Not dependent on GPS coordination • 3rd party purchase intent and demographic data integration • Deal and coupon aggregation PROPRIETARY & CONFIDENTIAL - 26

  27. CASE STUDY

  28. Washington DC Case Study PROPRIETARY & CONFIDENTIAL - 28

  29. Washington DC Case Study PROPRIETARY & CONFIDENTIAL - 29

  30. DISCUSSION/QUESTIONS PROPRIETARY & CONFIDENTIAL - 30

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