English for International Business Theory and Practice

1. English for International Business Theory and Practice For MBA Class the 2nd Semester From Aril 1 to June 19 Scott J.L.Shuai

2. About the Course • Teaching/Learning Aims • A Pyramid Diagram • About the Text-book • Ways of Learning the Text-book • A Sample • What to do in class? • Listening (to CD/VCE) • Speaking • Writing • Explaining

3. CONTENTS • Part 1 Introduction to International Business • Part 2 International Business English Correspondence and Negotiation

4. Part 1 Introduction to International Business • Chapter 1 International Business • Chapter 2 Modes of Business Operations • Chapter 3 Ways of Business • Chapter 4 A Guide to Economics • Chapter 5 The Market Economy • Chapter 6 What is Marketing • Chapter 7 Promotion of Products • Chapter 8 International Payments & Settlements

5. Part 2 International Business English Correspondence & Negotiation • Chapter 9 Brief Introduction to International Business Practice • Chapter 10 Negotiation Strategies on International Business • Chapter 11 Establish Business Relations • Chapter 12 Inquiries and Offers • Chapter 13 Counter-Offer, Bid and Counter-Counter-Offer • Chapter 14 Acceptance and Order • Chapter 15 Packing and Shipment • Chapter 16 Payment and Delivery • Chapter 17 Inspection, Insurance and Arbitration • Chapter 18 Complaints, Claims and Adjustments • Chapter 19 Agency and Contract • Chapter 20 Joint Venture

6. Chapter 1 International Business • I. Listening Activity • Objectives: Communication Skills • Prepare for a Telephone Call. • Watch VCD I, and note down what Nick does badly. Use the checklist as follows to help you. • Preparation: Does he prepare for the call? • Purpose: Is the purpose of the call clear? • People: Are the introductions adequate? • Information: Is the information clearly communicated? • Tone: Is the atmosphere positive? • Watch VCD I again. Identify these moments: • Nick shows that he hasn’t familiarized himself with the name of the person he’s calling • Nick shows that he hasn’t noted the dates of the exhibition • Nick shows that he hasn’t really thought about what he wants Helen to do

7. Chapter 1 International Business • I. Listening Activity • Watch VCD II. Use the checklist above to comment on the second version. • Watch VCD II again. Identify the moments when: • Nick explains how he got Helen’s number • Nick explains the purpose of the call • Nick gives clear information about dates • Post-viewing/Pair work: Choose the call below. Draw up a call preparation sheet. Include all the items you need to think about before making a call: You are looking for a job. A friend has recommended someone. Who might be able to help you. Your objective is to call this person and try to arrange a meeting.

8. Chapter 1 International Business • II. Reading Activity • 1. What is Business? • 2. What is International Business? • 3. The Scope of International Business Activities • 4. International Risk • 5. On International Business Law • 6. Commercial Credit • 7. On Management of International Business • 8. Brief Introduction to WTO

9. Chapter 2 Modes of Business Operations • Listening Activity • Checklist: • Introduce self • Ask for connection • Check name of person you are calling • Small Talk • Introduce subject of call • Listen actively to responses • Pair Work: • Look back at the types of call. Working in pairs, role-play one or two of these calls. Make sure you clearly introduce the subject in each case.

10. Chapter 2 Modes of Business Operations • II. Reading Activity • 1. Introduction • 2. Sole Proprietorship • 3. General Partnership] • 4. Limited Partnership • 5. Joint Stock Company • 6. Corporation

11. Chapter 3 Ways of Business • 1. Introduction • 2. Wholesaling • 3. Retailing • 4. Franchising • 5. Agency • 6. Electronic Commerce

12. Chapter 4 A Guide to Economics • 1. What is Economics • 2. What is Macroeconomics • 3. Monetary and Fiscal Policy • 4. What is Microeconomics • 5. The Demand Curve • 6. The Supply Curve • 7. The Equilibrium Price • 8. Changes in demand Versus Changes in Quantity Demanded • 9. Changes in Supply Versus Changes in Quantity Supplied

13. Chapter 5 The Market Economy • 1. Market and Market Economy • 2. Price • 3. Supply and Demand • 4. The Market Price

14. Chapter 6 What is Marketing • 1. What is Marketing • 2. Needs. Wants and Demands • 3. Products • 4. Value, Satisfaction and Quality • 5. Exchange, Transactions and Relations • 6. Markets • 7. Marketing

15. Chapter 7 Promotion of Products • 1. Introduction • 2. Advertising • 3. Sales Promotion • 4. Publicity • 5. Personal Selling

16. Chapter 8 International Payments & Settlements • 1. Introduction • 2. Credit Instruments • 3. Bill of Exchange • 4. Promissory Note and Cheque • 5. Remittance • 6. Terms and Methods of Payment in International Trade---Payment in Advance, Open Account Business, Collection • 7. Letter of Credit • 8. Guarantee • 9. Documents

17. Chapter 9 Brief Introduction to International Business Practice • 1. Introduction • 2. Business Preparatory Work • 3. Business Negotiation • 4. The Signing of a Contract • 5. The Performance of an Export Contract • 6. The Performance of an Import Contract

18. Chapter 10 Negotiation Strategies on International Business • 1. Introduction • 2. The Preparation for Business Negotiation • 3. The Notable Problem during the Process of Negotiation

19. Chapter 11 Establish Business Relation • 1. Introduction • 2. Sample Letters • 3. Situational Conversation

20. Chapter 12 Inquiries and Offers • 1. Introduction • 2. Sample Letters • 3. Situational Conversation

21. Chapter 13 Counter-Offer, Bid and Counter-Counter-Offer • 1. Introduction • 2. Sample Letters • 3. Situational Conversation

22. Chapter 14 Acceptance and Order • 1. Introduction • 2. Sample Letters • 3. Situational Conversation

23. Chapter 15 Packing and Shipment • 1. Introduction • 2. Sample Letters • 3. Situational Conversation

24. Chapter 16 Payment and Delivery • 1. Introduction • 2. Sample Letters • 3. Situational Conversation

25. Chapter 17 Inspection, Insurance and Arbitration • 1. Introduction • 2. Sample Letters • 3. Situational Conversation

26. Chapter 18 Complaints, Claims and Adjustments • 1. Introduction • 2. Sample Letters • 3. Situational Conversation

27. Chapter 19 Agency and Contract • 1. Introduction • 2. Sample Letters • 3. Situational Conversation

28. Chapter 20 Joint Venture • 1. Introduction • 2. Sample Letters • 3. Situational Conversation