1 / 7

Billie Goldman, Partner Marketing, Intel, @ billietgoldman

Billie Goldman, Partner Marketing, Intel, @ billietgoldman Josh Brandau, Vice President of Media, Pereira & O‘Dell @ J oshBrandau. Inside Films. Goal

makala
Télécharger la présentation

Billie Goldman, Partner Marketing, Intel, @ billietgoldman

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Billie Goldman, Partner Marketing, Intel, @billietgoldman Josh Brandau, Vice President of Media, Pereira & O‘Dell @JoshBrandau

  2. Inside Films • Goal • Reach the 18 to 34 target audience and deliver an unexpected experience that exceeded their expectations and drove an emotional connection for the Intel and Toshiba brands. • Challenge • Intel brand is loosing relevance • Millennial thinks the Toshiba brand is for their dad • Strategy • We positioned the product as a character in the film and made the idea just as much about the audience as it was about the brands.

  3. Inside Films Case Study http://wdrv.it/17z9pQs

  4. Results • 73,747,651 views worldwide • Average Age 23 years old • 8 weeks on the AdAge Top 10 Viral Video Chart • 523 articles worldwide • 93% positive sentiment on YouTube • 12% increase in purchase consideration • 37% increase in brand perception • Best Buy sold out of the system • 50MM views worldwide • Average age 23 years old • 7MM+ Facebook interactions • Most talked about Twitter topic worldwide (7/28/11) • 187 articles in US & China • Double-digit increases: brand • perception & consideration • 43% sales increase • 70MM views worldwide • Average age 23 years old • #6 on Top 10 most-watched campaigns of 2012 • 17MM social interactions • 300 articles worldwide • 38% increase in brand perception • 300% sales increase

  5. Inside Films Platform Established • The Power Inside • The Beauty Inside • The Inside Experience Platform recognition http://www.imediaconnection.com/content/34986.asp#wQWv1vzlelQmoJ4G.99 • “it's easy to see how Intel and Toshiba can continue to evolve this story by using new film genres.” • “creating a platform ensured the success of Intel and Toshiba's Inside Films” Innovation Continues and Evolves • Media Mix • 3rd Party Brand Involvement • Broadcast Syndication • Selling the Rights

  6. Thanks! Billie Goldman, Partner Marketing, Intel, @billietgoldman Josh Brandau, Vice President of Media, Pereira & O‘Dell @JoshBrandau

More Related