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Next Steps in Matching Gifts

Next Steps in Matching Gifts. Web 2.0 technologies that identify, cultivate, and steward donors. Brigham Young University Barett Christensen barett@byu.edu 801-422-1940. Road Map. Who is LDS Philanthropies What is Web 2.0 Our Strategy for Matching Gifts Lessons learned. SOCIAL MEDIA

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Next Steps in Matching Gifts

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  1. Next Steps in Matching Gifts Web 2.0 technologies that identify, cultivate, and steward donors. Brigham Young University Barett Christensen barett@byu.edu 801-422-1940

  2. Road Map • Who is LDS Philanthropies • What is Web 2.0 • Our Strategy for Matching Gifts • Lessons learned

  3. SOCIAL MEDIA You have already lost!

  4. Who is LDS Philanthropies? Who is LDSP Web 2.0 Strategy Lessons

  5. Who is LDS Philanthropies? • Department within the LDS Church • Correlate all funding of Church Charities • BYU • BYU Idaho • BYU Hawaii • LDS Business College • Humanitarian Services • Perpetual Education Fund

  6. What is Web 2.0 Who is LDSP Web 2.0 Strategy Lessons

  7. What is Web 2.0?

  8. What is Web 2.0?

  9. Matching Gift Strategy Stats, plan, implementation Who is LDSP Web 2.0 Strategy Lessons

  10. United States Internet Penetration

  11. International Penetration

  12. Internet Penetration

  13. Mobile Penetration

  14. Facebook Growth

  15. Platform Statistics • Social Networks • Facebook 175 million active users (300 million by end of year) • MySpace 126 million (estimate) • LinkedIn 35 million and growing fast! • Kiva 500 thousand users lent $65 million • FirstGiving 1.6 million users have raised $89 Million • Mobile Platforms Units App Downloads • iPhone/iTouch 30 million 800 million (8 months) • Blackberry 21 million Store Opened Last Week! • Google Android 1.2 m (est) 48 million (estimate) • Nokia Symbian OS 1 billion+ Ovi store coming • Palm Pre (any day) (coming)

  16. Pareto Principle & Long Tail

  17. Pareto Principle & Long Tail

  18. Current CAP Program • 50 Companies • 100+ CAP reps • We can get to about 20 sites a year (6 trips) • Great results • Identifying new major gift prospects • Increasing participation • Scaling Challenge: Tyranny of Distance, Travel, and Top down management.

  19. Social Networks Draft Proposal • Established Networks • Facebook.com • Myspace.com • LinkedIn.com • Established Fundraising Networks • Change.org • Firstgiving.org • Changingthepresent.org • White Paper Networks • KickApps.com • Ning.com

  20. Workplace Giving Social Network • Powered by Ning • Other Samples • U of Nebraska • Anderson U • U of Alabama • World Vision • Peace Corp • Uruguay Mission

  21. Fundraising Widgets Change.org SixDegrees Firstgiving ChipIn ChangingthePresent

  22. Workplace Fundraising Widget Powered by Sproutbuilder Highly customizable Viral, Can be spread via social networks, and email. Allow donations, video content, RSS feeds, website linking.

  23. Widget Created SHARE BUTTON

  24. Widget Stats

  25. Live Distance Events • Webinars from my office • MeetingPlace (powered by Cisco) • DimDim, Webex, GotoWebinar…

  26. Webinar Results • 10 companies • 2 sessions each • Average attendance of 15 people • All over US, Japan, Taiwan, England, Qatar • They were most likely to post widgets • Lots of feedback on things to do better

  27. Lessons Learned If I could go back 10 months, what I would do differently Who is LDSP Web 2.0 Strategy Lessons

  28. Lessons Learned • Build network on existing “freeways” (Facebook, LinkedIn) • Understand in greater detail the giving options and timing of each company • Make call to action more clear in emails • Hold webinars at different times, understand IT and policy constraints at each company. • Design multiple iterations of the widget • HEP DATA SCAN!!!

  29. HEP

  30. HEP

  31. HEP

  32. HEP

  33. HEP

  34. HEP

  35. QUESTIONS??? CONTACT: Barett Christensen barett@byu.edu 801-422-1940 Who is LDSP Web 2.0 Strategy Lessons

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