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E-Commerce: The Revolution

E-Commerce: The Revolution. Chapter 1 Electronic Commerce Course BADM 561, Dr. Cara Peters. Definitions. E-commerce: digitally enabled commercial transactions Using the Web & Internet to transact business More of a marketing function Not to be confused with internal transactions

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E-Commerce: The Revolution

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  1. E-Commerce: The Revolution Chapter 1 Electronic Commerce Course BADM 561, Dr. Cara Peters

  2. Definitions • E-commerce: digitally enabled commercial transactions • Using the Web & Internet to transact business • More of a marketing function • Not to be confused with internal transactions • Management information systems function • What the book defines as E-business

  3. The Reinvention of E-Commerce • 1995-2000 , Innovation • Digitize business on the web • Weak business models • Liquidity bubble • 2001-2008, Consolidation • Honed business models, 25% growth per year • Success of social networking services

  4. Where is E-Commerce Today • Trends in 2008-2009 • New business models based off social technologies • Web 2.0 • Growth in search engine marketing & advertising • Retail ecommerce grows in double digit rates • Online population slows but average purchase expands • Fastest growth in teen, tween and older shoppers

  5. Ecommerce today (cont.) • Revolution in telecommunications, print media, real estate, hotels, bill payments • Entrepreneurs flood the net, riding on infrastructures of Amazon, eBay and Google • Large companies continue to improve multi-channel, bricks & clicks models • Growth in B2B supply chain use of the web

  6. Online Retailing2008: 120 million Americans will spend $265 on Internet products & services

  7. Lands End • Opened in 1963 as the Lands’ End Yacht Stores • Averaged 15 mail orders per day • Bought by Sears in 2002 for $1.9 billion • 2005, Fifteenth largest mail order firm • Annual sales of over $1.3 billion • Target quality-conscious, middle-age consumers with traditional casual apparel

  8. Lands End • Direct marketing • Multi-channel merchant • Catalogs, stores, and website • 269 million catalogs mailed in 2001 • 16 outlet and inlet stores in three countries • Website online in 1995, initially offering 100 products • Today, every product in catalog sold online

  9. Lands End • 15 million web site visitors (1999) • $61 million in revenue • Considered world’s largest apparel website • Known for customer service • First firm with 24/7 order taking & 800 number • Lands End Live (talk with personal shopper)

  10. Lands End • Website has full set of features: • Lands End My Personal Shopper (live chat) • Online style advice • Swim suit fitting • Three-dimensional model • Build an oxford shirt

  11. Lands End • Online orders filled through catalog warehouse • Size of 16 football fields • Sort 10,000 pieces per hour • Ship 150,000 orders per day • Using a multi-channel model resulting in seamless customer experience

  12. Different from Traditional Formats • Ubiquity (anywhere/anytime) • Global Reach (no boundaries) • Universal Standards (common standards) • Richness (video/audio/text)

  13. Different from Traditional Formats • Interactivity (technology interacts with user) • Information Density (reduces information cost/raises quality) • Customization (personal messages on mass level) • Social Technology (content generation/social networks)

  14. Ubiquity

  15. Global Reach

  16. Universal Standards

  17. Richness

  18. Interactivity

  19. Information Density

  20. Personalization

  21. User Generated Content

  22. The Impact of Social Networking Technology Take My Survey!

  23. Online Dating Industry • $516 million in revenues (2005) • Over 850 online dating services • 59% of daters find it “difficult” to meet someone new • Most likely place to meet people: • Work (22%), Internet (18%), Bars (18%), Clubs (11%) • Downsides: stigma & anonymity (married)

  24. Key Players • Match.com • Yahoo! Personals • eHarmony • Lavalife • Traditional dating firms • It’s Just Lunch • Social networking communities

  25. Match.com • Conceived in 1993 • Owned by Interactive Corporation • Ticketmaster • World’s largest online dating firm • 900,000 paying subscribers • 12 million profiles posted • January (2004), 29.6 million unique visitors

  26. Match.com • Partnered with several firms • America Online & Microsoft’s MSN • Subscriptions as low as $12.99 per month • New services include: • video, off line speed dating, friend list, travel site, MatchLive off line events

  27. Types of E-Commerce • B2C – Amazon.com • B2B – Farmer’s Market/Food Coop • C2C – Craigslist.com • P2P – Bit Torrent • M-Commerce -- Safira

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