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State of the News Media 2012

State of the News Media 2012. Mobile rising. More demand for news News isn’t making the money –tech. 68 percent of ad money going to Google, Facebook , AOL, Microsoft or Yahoo. Data. 44 percent of adults now have smartphones 1 in 5 owns a tablet

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State of the News Media 2012

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  1. State of the News Media 2012

  2. Mobile rising • More demand for news • News isn’t making the money –tech. 68 percent of ad money going to Google, Facebook, AOL, Microsoft or Yahoo

  3. Data • 44 percent of adults now have smartphones • 1 in 5 owns a tablet • 27 percent (half with smartphones) get news on their phones • 80 percent also get from traditional

  4. Work v home • Desktops at work • Skimming • Tablets at home • More in-depth

  5. Bedtime • Tablet owners are grabbing them before bed • Reading tomorrow’s news • More time • More sessions • More articles • Tablet=deeper reading • Will that help advertisers?

  6. Paywalls making traction • 150-11 percent of surviving newspapers moved to paywall • At least 100 expected to go soon • NYT has been a success – 400,000 new online subscribers. Have added to the bottom line

  7. COAX model • Don’t lose casual viewers

  8. A matter of survival • As print ad revenue shrinks an average of 15 papers have vanished each of last five years. • Many will skip at least one day of weekend

  9. Online ad not making up • For every $1 news industry gains digitally, it loses $10 in traditional

  10. Privacy • Privacy becoming a larger issues. Impact on news is uncertain • Two-thirds of Americans unhappy with targeted advertising • Younger audiences less bothered • Concern may ease or grow over time

  11. News industry not targeting • They lack the engineering expertiese • They lack the sales force • Concerned about the ethics and about alienating audiences • News is leaving money on the table

  12. Social Media • Facebookv Twitter • Data doesn’t support idea everyone getting news from “friends.” 9 percent “very often” follow • More Facebook (7) v. Twitter (3 percent) • You can see just a little overlap. Not much • Twitter people are young males

  13. Social media is ALSO • In addition to the news they get elsewhere, not in place of • It is supplemental • They think they would have gotten the news anyway

  14. Audience • Most audience losses stopped • But gains were minimal for some • Web continues growth (online up 17 percent) • Network up 4.5. • Local, radio, cable. 1 percent • Newspapers down 4 percent

  15. Legacy media are getting some of that growth • 17 or 25 top news sites are legacy news sites • If you add in aggregators, over 20 of top 25

  16. Audience: TV • Counterintuitive: TV viewership increased last year • Major news events: Arab Spring, Tucson shooting, Tsunami. It was a big year for news! • Last big uptick was after 9/11 • Long term trend still not optimistic • Local TV increased in early morning and late evening. Time shifting. 4:30 a.m. viewers quadrupled

  17. Audience: Cable • CNN ended a 10-year decline in audience. Up 16 percent in prime time • MSNBC growing. Big increase in daytime. • Fox shrinking for second year in a row.

  18. Ad revenue not keeping up

  19. Subscriptions/paywallswill help

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