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10 Global Trends for Educational Publishing

10 Global Trends for Educational Publishing. Catherine Lucet June 2 nd , 2012. 10 Global Trends for Educational Publishing. 1 . Increased scientific focus. 2. Systematic digital textbooks 3. Crowdsourcing and interacting with OERs. 4 . Indexing content.

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10 Global Trends for Educational Publishing

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  1. 10 Global Trends for Educational Publishing Catherine LucetJune 2nd, 2012

  2. 10 Global Trends for Educational Publishing 1. Increased scientific focus 2. Systematic digital textbooks 3.Crowdsourcing and interacting with OERs 4. Indexing content 5.Accessing directly teachers and learners 6. Dealing with technical heterogeneity 8. Funding uncertainty (and new business models ?) 10. Towards internationalcurricula ? 7. Preschool is school 9. Setting up new relations with MoEs ? CL/02.06.2012

  3. 1. Increasing scientific focus Outcomes matter New science contributions to learning • Digital Didactics • Research on digital reading • Research on digital ergonomy • Research on the effectiveness of specific digital activities • Cognitive science & psychology • Research on emotional intelligence • Defining learners’ cognitive profile • Personalized pedagogical solutions • Neurosciences • Understanding how the brain reads, learns, memorize • Identification of ideal periods to learn

  4. 2. Systematic digital textbooks • Advantages • Textbooks’ pedagogical and editorial quality • Improved attention and motivation of learners in the classroom • Easy to use for teachers • Natural use on tablets • Reduced weight of backpacks • Content enhancements • videos • Audio • Animations • Interactive exercices • Interactive Maps • Hyperlinks … • Increasingly elaborate functionalities • Viewer • Personalization and doc import • Integrated LMS Classromm and individual versions

  5. 3. Crowdsourcing and partnering with Open Educational Resources? European Schoolnet ISKME Unesco Ex of projects … 2012 2011 2010 2007 2006 Collaboration Le Robert / Weblettres 2005 Non profit associations, universities & international institutions foster OERs Communities get more organized (content indexation…) Cooperation between teachers communities and publishers 5 CL/02.06.2012

  6. 4. Indexing contents : a key project for the publishing sector Publishers’ internal needs : Enable reuse; produce better, faster, cheaper Stakeholder’s expectations : Mainly, to help teachers and learners find the accurate learning object for a given pedagogical context LRMI Learning Resource Metadata Initiative LOM Learning ObjectMetadata ScoLOM.FR Ex. The frenchapplying profileof LOM for educational contents SCORM Sharable Content Object Reference Model • Challenges • Indexation depth and choice of index • Can indexation be global ? • Production architecture and workflow organisation CL/02.06.2012

  7. 5. Accessing teachers and learners: new barriers Traditional Current How do the pedagogical functions of the LMS interact with those tied to the content ? • Learning objects • Digital textbooks • Enhanced digital textbooks • Learning software • Serious games … • Direct to schools • Through LMSs • Through gate keepers How is the relationship between the teacher and the classrroom managed ? CL/02.06.2012

  8. 6. Technical heterogeneity : the infernal equation … Fast-moving standards X Low interoperability between standards and infrastructure X (Strong disparity in IT School equipements)n X (« Bring Your Own Device » at school) n+1 X … • = Highly uncertain IT environment • = A costly brain-teaser for publishers : • How to produce ? • How, which and where to deliver ? • How to maintain ? ? = ? CL/02.06.2012

  9. 7. Preschool becoming school… > 80% 50 - 80% < 50% n.a. Recent government initiatives to develop pre- school education Pre school enrolment rate (2010 - Unesco data) GERMANY BRAZIL USA INDIA THAILAND CHINA … 9 CL/02.06.2012

  10. 7. ….Preschool becoming school Educational publishers have a role to play Benefits of Preschool Education • Language acquisition + 1st steps of learning to read (phonics…) • Reduction in development imbalances • Promotion of equal opportunities • Reduction in school failure CL/02.06.2012

  11. 8. Funding uncertainty (and new business models ?) Traditional public funding under pressure New sources of funding? • Cuts in public spending • Pedagogical resources andtextbooks funding redirectedtowards • Hardware • to subsidize OERS • to subsidize state owned publishers • to free rights • Tenders ? • Families ? • Philanthropy ? • Corporations ? • Neutrality of funding sources • New business models for publishers • Key impact of funding mechanisms on diversity and quality of publications • Public / Private competition • Cost / benefit analysis of some digital programs CL/02.06.2012

  12. 9. Common misunderstandings between publishers and Ministries of Education … . Political communication first .Digital, a magic wand . Under the spell of the tech companies lobbyists .Absence of true knowledge of teachers needs and practices . Giving up easily on quality .No real change management - Fat Cats protecting their margins .Dinosaurs unable or unwilling to innovate .Always on the (conservative) teachers side . Limited value added vs. crowd sourced content MoE about publishers Publishers about MoEs 12 CL/02.06.2012

  13. 9. MoEs and publishers working together to make the transition to digital smoother and more effective ? CL/02.06.2012

  14. 10. Towards global curricula ? Slow moves towards transnational standards, changes in pedagogy are another story • 1999: European Higher Education Area-> academic degree standards • 2002: Common European Framework of Reference for Languages (CEFR) • In project: • May 2010, launch of a program to create a Latin American and Caribbean Higher Education Area • East African Community Education -> works for curricula harmonisation • Other projects in West Africa, South-East Asia CL/02.06.2012

  15. 10. Towards global curricula ? 2013 2013/14 Mediteranean History Isreal-German Shared history curricula and common textbooks to celebrate reconciliation, or work toward it… German-French common High School History textbook series Projects 2007 - 2011 2013/14 German - polish ? East Asian History textbook CL/02.06.2012

  16. 10 Global Trends for Educational Publishing 1. Increased scientific focus 2. Systematic digital textbooks 3.Crowdsourcing and interacting with OERs 4. Indexing content 5.Accessing directly teachers and learners 6. Dealing with technical heterogeneity 8. Funding uncertainty (and new business models ?) 10. Towards internationalcurricula ? 7. Preschool is school 9. Setting up new relations with MoEs ? CL/02.06.2012

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