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golf course marketing

If you would like a simple, quick, and wildly effective strategy to build a list of hyper-responsive golfers…. And if you want to drive new golfers to your course within days, read this case study to finish…

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golf course marketing

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  1. CASESTUDYREVEALS… HowWeAdded591UniqueGolfersin18DaysForJust$200 Ifyouwouldlikeasimple,quick,andwildlyeffectivestrategytobuildalistofhyper-responsivegolfers….Andifyouwanttodrivenewgolferstoyourcoursewithindays,readthiscasestudytofinish… DearSavvyGolfCourseOwner/Operator: Kudostoyou. Youaretopinclass. Why?Fortakingactionandseeinghowyoucanmakeyourgolfcourse,yourcareer,andyourentirelifemorefulfillingbyreadinghowtoattractmoregolfersandselltothemprofitably. Perhapsyouknowthevalueofalistofgolferswhojumpateveryemailyousend…whotakeadvantageofeveryofferyouhave,andwhocomeplayyourcourseeverytimeyougivethemacompellingreason… …Ifso,youwillfindthisCaseStudy“INVALUABLE” …Ifnot,youwillfindthisCaseStudyareal“EYE-OPENER” Let’sbegin… TheStoryofJanetandRickySelf,OwnersofCypressCreekGolfClub JanetandRickySelfhavebeenpartownersandcurrentoperatorsofCypressCreekGolfClubinCabot,Arkansasfor 3years. Ricky,DirectorandOwner,hasbeeninthegameofgolfhisentirelife…(Likemanyofus.)Hestartedattheageof12.Hehadhisfirstjobmowinggreensbytheageof14.Rickywentontoplayhighschoolandcollegegolf—

  2. winningtheArkansasStateChampionship! Rickyhadmorethanjustagoodgolfgame…Heisoneoftherarefewthathasknowledgeofturfmanagementandgolfmanagement—workingasassistantsuperintendentandlatermovingintoGeneralManageratTupeloCountryClub. In2012,Rickyhadtheopportunityhehadbeenlookingforsincehewas14yearsold…toownandoperatehisveryowngolfcourse—CypressCreekGolfClub!!! JanetandRickyjumpedattheopportunitytobuyCypressCreekwithseveralinvestorsandhavebeenrunningthegolfcourseeversince. Here’sWhatTheyNeededHelpWith:BuildingaLargeListofGolfersWhoRespondtoOffers RickyandJanetfoundmywebsite,www.AceGolfMarketing.comandlikedwhattheysaw.Theyappliedtobecomeaclient.Wegotonacalltotalkaboutbuildingaresponsivelistofgolferstheycouldusetosellmoreroundsandmembershipsto. Theyunderstandhowimportantaresponsivelistofcustomersistofillingyourteesheetdaytoday… …Thefirststepwedidwasdeterminehowwewouldcompelgolferstogiveustheircontactinformation.But,weweren’tjustlookingforcontactinfo,wewantedallinformation:Name,Email,Phone,andAddresssowecouldmarkettothemusingmultiplechannelsinthefuture. Aftersomediscussionandagoodnightsrest,Icameupwithouroffer… STEP1:IrresistibleOffer RickyandJanetwereexcitedaboutgettingmoregolferstotheircourseaftergettingitbackintogoodshape.Sotheywerewillingtogiveanirresistibleoffertobringgolfersbacktotheclub. Theofferisthemostimportantpartinyourleadgenerationefforts.Ifyourofferisn’tcompelling,itdoesnotmatterhowgoodyourlandingpage,yourads,oranythingelsewewillsoontalkaboutis. Step1:HaveaCompellingOffer STEP2:LandingPage Alandingpageisnotashardasyouthink…thereiscountlesssoftwareoutthereyoucanbuyforamonthlyfee…orhaveyourwebdesignersetupforyou.

  3. Thedesignofyourlandingpageisveryimportant. Simplechanges,suchascolorof“Submit”button(Pleaseneverusethisword.) canimpactthenumberofleadsyoucollectby10%ormore. Asyoucanimagine,copy(wordsonyourpage)hasalottodowithconversionsaswell. I’mhappytosetuplandingpages,offers,ebooks,anddoallthisworkforyouifyou’dlike,simplyclickhereandletstalk. Or,youcangoatitbyyourself,whicheveryouprefer. Onward. STEP3:AutoResponder Nowwemustdeliverthecontent,offer,product,orservicewehavepromised.And,beforefulfillingthepromise,itisimportantyouasktherecipienttoconfirm andwhitelistyouremailaddress.Thisiscriticallyimportantinaworldfullof spamandemailsfrommorepeoplethanwewish…YOUMUSTGETTOTHEIRPRIMARYINBOX.Ofcourse,it’sverylikelyyouwentthroughthisprocesstoreadthiscasestudy. Usethesamestrategytoo. Now,fortheautomation.Almosteverymodernemailsoftwareproviderhasanautoresponseoption.Usethistodeliveryourcontent,offer,orpromise. STEP4:FollowUp Ifyou’veheardmetalkaboutmarketing…orbeenonmylist…youknowthatI say“thefortuneisinthefollow-up.” It’safact. Youroddsofsellingtoanameandemailwithaseriesofemails—buildingtherelationshipfirst—areFARBETTERthansellingtoacoldprospect. Therefore,email#2,afteryouhavedeliveredonyourpromise,shouldbea“WARMUP”email.Tellthemaboutyourcourse.IntroduceyourUSP(UniqueSellingProposition).Explainwhattheyshouldexpecttocomeasavaluablememberofyourfamily.Thendeliveronthoseexpectations. Twodaysafteryour“WARMUP”emailshouldbeanofferwithaDEADLINE.

  4. STEP5:Upsell Nowyourleadshoulddropintosomesalessequence. Thiscouldbeformembership,forwidgets,orforsomethingyousellthatcostsmorethanaroundofgolf…AndifyouwantthebestpossibleROI,yourmarketingshouldstartbyfocusingonthewarmestleads(directmail). ThebiggestissueIseeamongstmanygolfcoursesisthis. Nocontentwithinemails.Simplyanofferwithoutanycompellingreasonbehindit.Tellmeifthissoundsfamiliar… “$5offthisweekend” “Weatherlooksgoodforgolf” “$30specialonFriday” ThesearetheemailsIgetfromcourseseveryday.Theyalllookthesame.Theyareallnearlyworthless…don’tgetmewrong.It’snotyourfaultforsendingthese…youdon’thavetimetobeaprofessionalcopywriter… Youdon’thavetimetothinkabout“BIGIDEAS”topromoteyourcourseeveryweek… …Youdon’thavetimetocreatebannerads,Facebookads,designwebpages,andpromoteyourgolfcourse… Here’sthegoodnewsmyfriend. Ido. Andthat’sallIdo. Ifyouownoroperateagolfcourse,andifyouwouldlikemoreroundsandrevenuein2015…Iamacceptingapplicationsforahandfulofprivateclients. …Ifyouwouldlikeasystemtomagnetically-attractmoregolferstoyourcourse,keepthemcomingback—againandagain—makingyourcoursetheirfirstchoicewhentheyplaygolf… …Ifyouwantapaint-by-the-numbers,doneforyoumarketingblueprint,andallthesoftware,systems,templates,andtoolstoreachyourgoalofadditionalroundsin2015,clickherelet’stalk. OnthecallIwillimmediatelydeliveraplantoboostplayandprofits. Afterthecalloneof3thingswillhappen:

  5. 1.Youlovetheplanandtrytoimplementityourself.Inwhichcase,Iwishyouthebestandhopeyou’llstayintouchtoletmeknowhowitgoes…1.Youlovetheplanandtrytoimplementityourself.Inwhichcase,Iwishyouthebestandhopeyou’llstayintouchtoletmeknowhowitgoes… 2.Youlovetheplanandasktobeaclientin2015.Wewillknockitoutoftheparkifthisisthecaseandthat’saGUARANTEE 3.YoutellmeIwastedyourtimeonthecallandIwillimmediatelycutyouacheckfor$200.Ipromisenottowasteyourtimeormine. TheonlyrequirementIhaveisthatyouarethedecisionmaker(orhavethemonthephone)…andhavetheabilitytohiremeifwedetermineweareagoodfit. That’sit! What’sStoppingYou? You’reGoingToBeInTheGolfBusinessNextYear. YouMightAsWellStartAheadWithAProven BlueprintForFREE. Yousimplycannotlosehere. Clickhere,leaveyourinformation,Iwillreviewyourcourseandgiveyouamarketingplantoboostyourplayandprofitsin2015—GUARANTEED Sincerelyyours, JordanHansenPresident&FounderAceGolfMarketing PS: You’rereadingthisbecauseit’sthesecondmostreadpartofanycopy.AndhereIwanttoexplaintheGUARANTEE.I’dlikeyoutohavemy MARKETINGBLUEPRINTfor2015.Ifyoulikeit,greatit’syourstoimplement… orIcan“knockitoutoftheparkforyou.”Andinthehighlyunlikelyeventyou tellmeIwastedyourtime,Ipayyou$200.That’smyguaranteetoyou—DELIVERIMPECCABLEVALUEORPAYYOU$200.Eitherwayyoucomeoutahead. Whatareyouwaitingfor?

  6. LeaveyourdetailsheretoseeifIamstillacceptingprivateclients.Withanincredibleofferlikethis,myschedulewillbefullsoon…LeaveyourdetailsheretoseeifIamstillacceptingprivateclients.Withanincredibleofferlikethis,myschedulewillbefullsoon… Skeptical?Here’sProofOfMyClaim. OrIrecommendyoucallRickyorJanetbeforeyouhireme. Here’swhattheysaid: “Jordanyouarethebest.Knockeditoutoftheparkandweareonlyhalfwayfinished!!!Thankyou!”–JanetSelf,Owner,CypressCreekGolfClub

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