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Talent Hub WEBINAR SERIES

Talent Hub WEBINAR SERIES. Presented by workforce connection & college of central Florida. 30-DAY Game Plan For Social Media. “THE BIG FIVE”. PLUS ONE … GOOGLE+. L.I.S.T.E.N. 1. Look internally at your product and experience - are you ready for social media?

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Talent Hub WEBINAR SERIES

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  1. Talent Hub WEBINAR SERIES Presented by workforce connection & college of central Florida WEBINAR SERIES – WEEK FOUR: SOCIAL MEDIA

  2. 30-DAY Game Plan For Social Media

  3. “THE BIG FIVE” PLUS ONE … GOOGLE+

  4. L.I.S.T.E.N.

  5. 1 • Look internally at your product and experience - are you ready for social media? • Look internally for the right initial team (might not be you) • Find your passion • Secure your name on every platform • Read other industry and social media blogs • Become familiar with your competition and identify key influencers and advocates Study This can apply to both internal and external social media programs

  6. 2 • Start learning to really listen • Mentions, sentient, employees, stakeholders, competitors • Use free tools and use trial versions of paid tools • Determine and track basic metrics • Communicate generational differences behind social media adoption • Seek outside help if necessary to build the foundation Listen

  7. 2 • Begin to understand and ask questions such as: • Who are your customers? • Where they are online? • What do they like and dislike? • What do they talk about? • What do they think of you? • How are your competitors? • What are they doing? • Where are they on the path? • What are people saying about them? Listen

  8. 2 Listening Objectives: • Obtain intelligence from everywhere and everything • You can scale back later • Identify specific friends and foes • Determine volume and conversations, share of voice, sentiment, topics tied to your company and industry • Identify potential crisis communications issues early • Identify misperceptions and inaccuracies Listen

  9. 3 • Start creating content and finding your voice • Begin to experiment - but do so carefully • Begin to engage • Share the love • Correct misperceptions and inaccuracies • Initially, respond to everything - the good and the bad • Add value - not noise • Answer questions • Provide Tips • Selflessly help people • Formally align social media activities to business objectives • Develop metrics that demonstrate the value of social media • Develop a formal plan/strategy and include relevant aspects in strategic plans of business units impacted Engage

  10. 4 • Expand content and platforms • Consider video, podcasts, mobile • Increase level of engagement • Editorial calendar - consistency is key • Establish Service Level Agreements • Who and how quickly will you respond • Begin to find ways to co-create with your customers and fans • Establish more formal reporting to senior management • Establish funding requirements going forward Influence

  11. 4 What’s an Engaging Post? • Ask open ended questions • If you were in Orlando this weekend, what would you like to do the most? • Prompt people to Like and Follow you • Like us if you wish you had the best sushi ever right now • Fill in the blank • My favorite pizza topping is ___________ • Either/Or • Which dessert for Mothers Day - Apple Pie or Crème Brule? Influence

  12. 4 Content that Builds Trust • Proof Points • External voices, expert interviews (all formats) • Testimonials • Yelp reviews, customer testimonials, employee interviews • Behind the Scenes • Webcams, tours, advocate trips • Employee Perspectives • Video interviews, human elements, employee blogs • Management • Thought Leadership, CEO podcast, videos, blogs Influence

  13. IN A NUTSHELL … • Week One: Develop a provisional plan with audiences, messages and “editorial calendar” • Week Two: Create your channels – start with three (e.g., Twitter, Facebook and blog) • Week Three: Executive your message strategy and engage, add to the conversation • Week Four: Measure and “double down” on what is working … rinse and repeat

  14. newsletter phone chat email facebook website DIRECT blog linkedin INDIRECT twitter

  15. Frequency? • Facebook– at least 1x/day • Twitter – at least 2-3x/day • Blog – at least 1x/week • YouTube – 2-3x/month

  16. SOME CONTENT IDEAS • Promote events and opportunities • Link to and share worthwhile and relevant news • Network with others, co-leverage

  17. Time Commitment?

  18. Time Commitment? 5

  19. Want to Learn More? • Mashable • Social Media Examiner • The Next Web • HubSpot • Social Media Today

  20. Q&A

  21. THANK YOU! Steve Urquhart, FOUNDER & CXO, T21 SOLUTIONS

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