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Quality cabinets ™

Quality cabinets ™. Quality cabinets ™. January Sales and Profit vs. Jan 2004 and Jan 2005 Budget January 2005 vs. January 2004 Top Ten Customer Revenue (Discuss Any Issues) 13 Week Report Q1 2005 Forecast vs. Q1 2004 and Q1 2005 Budget

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Quality cabinets ™

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  1. Qualitycabinets™

  2. Qualitycabinets™ • January Sales and Profit vs. Jan 2004 and Jan 2005 Budget • January 2005 vs. January 2004 Top Ten Customer Revenue (Discuss Any Issues) • 13 Week Report • Q1 2005 Forecast vs. Q1 2004 and Q1 2005 Budget • January 2005 Top Ten Customer Days Sales Outstanding (DSO) compared to January 2004 (Discuss Actions to Reduce DSO) • 2005 Target Actions – Discuss key accomplishments against target actions • Any other key items that you feel need to be presented

  3. Qualitycabinets™ Financial January 2005 +21.3% +15.6% per Day -320 bp +4%

  4. Top Ten Customers Quality + 23.9% WoodStar + 15.9%

  5. Qualitycabinets™ Financial Q1 Forecast 2005 +13.9% -420 bp -10.9%

  6. Thirteen Week Report 2005

  7. Accounts Receivable – Top 10Highest A/R Balance

  8. Builder Cabinet Group Strategy Map FINANCIAL PERSPECTIVE Return on Assets Attain 82.0% F1 What do shareholders expect from the Masco Builder Cabinet Group? Premier Industry Profitability Attain $217.0M; 19.6% EBIT Internal Controls F2,F3 Revenue Growth Attain $1,106.5M of revenue in 2005 • •Certify SOX F13 • Implement ERM F14 F7 Contribution Margin Attain 37% F4 Cash Flow Attain Cash Flow of $178.4M F15 • Increase market share • Grow QRS • Sell upgrades • Add bolt-on acquisitions • Grow vanity program F8 F9 F10 F11 F12 • Introduce accretive new products F5 • Leverage global sourcing F6 • Maintain working capital F16 CUSTOMER PERSPECTIVE Builders Distributors / Dealers Big Boxes Who are our target customers? What do they value from the BCG? What is our differentiation? • •Cycle time reduction C1 • Integrated solutions C2 • Service excellence C3-6,MC2-4, QC1-3 • Strong brand I1 • CI expertise C7 • Scale C8 • New products MC5,QC4 • Consistent quality MC6,QC5 • Merillat • Five-day delivery MC1 • Service excellence MC2-4 • Strong brand I1 • New products MC5 • Consistent quality MC6 • Upgrades F9 • Quality • Service excellence QC1-2 • Economy price/value QC3 • New products QC4 • Consistent quality QC5 • QRS program F8 • New products MC5,QC4 • Scale C8 INTERNAL PERSPECTIVE Build the Dominant Brand Drive Operational Excellence What must we do internally to deliver value to our customers? • Aggressively implement Six Sigma and MPS I5-6 • Implement digital solutions I7 • Eliminate accidents I8 • •Leverage the Merillat brand I1 • with national builders • Develop value propositions F7 • Brand the service experience F7 • •Develop integrated solutions with MCS C2 • Implement “Journey to Excellence” I2 • Reconfigure manufacturing I3 • Expand China sourcing I4 LEARNING & GROWTH PERSPECTIVE Develop & Grow People Develop our Culture Develop Integrated Technology Solutions Develop Key Competencies • SAM • IntelliQuote • PeopleSoft • Financials • Customer linkages • Configurator/mfg • •Performance mgmt L1 • •Succession planning L2 • •Education L3 • Organization development L4 •Six Sigma L7 •MPS L8 • •PIT/BVP L9 • Safety L10 What must we do to enhance our people and organizational capability? •Communication of values & strategy L5 L6

  9. Builder Cabinet Group Strategy Map FINANCIAL PERSPECTIVE Return on Assets Attain 82.0% What do shareholders expect from the Masco Builder Cabinet Group? Premier Industry Profitability Attain $217.0M; 19.6% EBIT Internal Controls Revenue Growth Attain $1,106.5M of revenue in 2005 Contribution Margin Attain 37% Cash Flow Attain Cash Flow of $178.4M • Brand/product line positioning • Leverage China BCG sourcing • for entry-level products • Upgrade product • COS and Expense MBP’s • Growth Incentive • Improve DSO CUSTOMER PERSPECTIVE Builders Distributors / Dealers Big Boxes Who are our target customers? What do they value from the BCG? What is our differentiation? • Partners 1st program • New Products & Designer Doors • Customer self-service • Web-site • SAM Franchising • Home Depot Supply • Harborview/ Seacrest • Knotty Birch (China) INTERNAL PERSPECTIVE Build the Dominant Brand Drive Operational Excellence What must we do internally to deliver value to our customers? • Partners First • Interactive excellence – www • E-Z Cab and EDI • Phase II Web-Site • China sourcing LEARNING & GROWTH PERSPECTIVE Develop & Grow People Develop our Culture Develop Integrated Technology Solutions Develop Key Competencies What must we do to enhance our people and organizational capability? • Performance Management training • Six Sigma certification • IMPAX Training • Bi Monthly Meetings

  10. Qualitycabinets™ Territories that are down Jan 2005 Landis – MI, OH, IN & KY +3.45% Beutel - New York / New Jersey -0.68% Shane – IL & MO -0.68% Meadowcreek – CO, NM & UT -2.04% DeSmith – WI, MN, ND & SD -9.42% Meadows – LA, MS, AR & TN -17.24%

  11. Qualitycabinets™ Update • Seacrest Inventories • Cabinet Distributors of Georgia • Brock Cabinets • Kitchen World • Rowley Lumber • Midwest Cabinet & Counters • Cabinet Suppliers Kustom Kitchen & Design, Alaska 2 truckload inventory of Estate

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