1 / 19

The Strategic HR Summit London, June 23, 2005

HR AS A MEANS TO RE-ENGINEER A RUSSIAN INDUSTRIAL GIANT Victoria Petrova Deputy General Director for Human Resources. The Strategic HR Summit London, June 23, 2005. A global leader, from Russia. Top 3 producer of aluminium and alloys globally 2.7 million tonnes of aluminium produced in 2004

marcos
Télécharger la présentation

The Strategic HR Summit London, June 23, 2005

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. HR AS A MEANS TO RE-ENGINEERA RUSSIAN INDUSTRIAL GIANTVictoria PetrovaDeputy General Director forHuman Resources The Strategic HR Summit London, June 23, 2005

  2. A global leader, from Russia • Top 3 producer of aluminium and alloys globally • 2.7 million tonnes of aluminium produced in 2004 • Over USD5.4 billion in annual sales in 2004 • Today, 63% of products sold directly to end-users • Production development and expansion investments exceeded USD534 million in 2004 • Over 47,000 employees

  3. RUSAL Rostar RUSAL Dmitrov RUSAL Mosmek RUSAL Achinsk RUSAL Krasnoyarsk RUSAL Rostar-Vsevolozsk RUSAL Bratsk RUSAL Boksitogorsk Moscow Headquarters * RUSAL Germany (Dusseldorf) * RUSAL Sayanogorsk RUSAL Sayanal * RUSAL Construction Profiles * RUSAL Novokuznetsk * RUSAL America Corp. (New York) RUSAL China (Beijing) RUSAL Japan (Tokyo) BCGI (Guyana) RUSAL Singapore * ACG (Friguia) Nikolayev Refinery CBK RUSAL Armenal Queensland Alumina Ltd. * RUSAL Australia Mining and Refining Fabrication Smelting * Office From Siberia to the World • We operate in 7 Russian regions and 11 other countries, plus we sell to customers throughout the world

  4. We started just five years ago! • March 2000: Sibirsky Aluminium and Sibneft create RUSAL, Russia’s largest aluminium producer • USD4,078 billion revenue (2001 results) • 9.9% of global aluminium production • 72.3% of Russia’s aluminium output • An enormous post-Soviet organisation

  5. An extraordinary challenge: Soviet heritage • Role of “township-forming” enterprises • Rampant overstaffing • Number of production unit employees – four times higher than in the west* • Number of management and service units staff – nine times higher than in the west* ________________________________ *According to Accenture research commissioned by RUSAL, 2000

  6. An extraordinary challenge: Soviet heritage • Employee mindset • “Work is not a wolf, it can’t be scared off into the woods” – job is a social entitlement • There is no Russian word for “performance” !! • “The slower you go, the farther you’ll get” – process-oriented, not result-focused • Little or no motivation • Process-driven not goal-oriented • No competition • Nepotism • Corruption and even plain stealing

  7. Understanding and developing our people for the first time • Independent corporate culture research, Dec. 2003 • Questionnaires and focus groups at two production units and headquarters, 1,059 total participants • 15% of employees disloyal and not ready for change • Disloyal group aged 30-40 • RUSAL employee profile • Dynamic • Motivated • Loyal • Result-oriented • Willing and able to learn and enhance skills

  8. Involving employees in culture change Our first Corporate Ethics Code • Grassroots development • 18,000 employees suggested amendments; • 4,000 participants in roundtable discussions and training sessions as part of the Code approval process • Launch • 40 ombudsmen • Central ethics committee • Code published in corporate weekly and posted on Intranet (planned) • Copies distributed throughout the company (planned)

  9. A new people-centred system • Mentor vs. Warden • Employee groups managed by foremen • Ample authority over evaluation, reward and reprimand • Performance assessment • Grade-based annual employee evaluation through individual meetings • Clearly set strategic goals and tactical objectives, development planning • Self-assessment • Salary increase and bonuses based on evaluation

  10. Introducing new information tools • Corporate communication tools structured by target audiences • Information days • Vestinik RUSALa, weekly newspaper in Russian with a circulation of 26,500 – main source of information for 82.4% of employees * • La Voix de RUSAL – bimonthly newspaper in French, for Guinea workers • Quarterly full color magazine with 10,000 copies in circulation • Corporate radio station – key source for 23.7% of employees* • Intranet news wire _____________________________________ *According to recent corporate polling results (December 2004)

  11. Modernising conditions • Corporate labour protection and industrial safety policy • Conditions for higher labor efficiency • Workplace standardization

  12. Spotting and nurturing talent The RUSAL Golden Reserve • Unique managerial staff bank • Intensive training and career planning program • Open call, higher education – only requirement • 700 responded, 221 participated • 15-25% promoted annually as a resultof participation

  13. Reinventing training Russia’s first e-learning programs • Cost effective personnel development program • Introduced December 2000 • Easy access from any corporate computer • 96 training courses • 4,000 hours of planned training time • Over 5,700 certificates of completion issued to date

  14. Motivating and rewarding stars A new award scheme • Incentive contest for production employees and line managers • 21 categories • Self-nomination and by direct managers • Coverage: 14 plants and 1,200 individual participants in 2004 • Professional knowledge, skills and personal efficiency – key criteria • 87 prize winners • Over USD135,000 in valuable prizes and cash awards

  15. Results: A surge in productivity

  16. Driving towards our vision To make RUSAL the employer of choice by creating a partnership between the company and its employees, where expectations and responsibilities are shared.

  17. What next? • Labour conditions exceeding highest Russian standards • Enhanced career opportunities • Wider spectrum of professional development tools • Social package which includes: • Healthcare services and medical insurance • Retirement benefits • Sports facilities • Entertainment events

  18. Results: A truly global player • Top 3 aluminium industry leader • Working to grow our share in today’s global markets

  19. Instinct for Growth PetrovaVA@rusal.ru www.rusal.com Phone:+7095-720-5170 Fax:+7095-728-4912

More Related