ASIA AM Training Week (Bangkok)

We learnt . We had fun . We bonded! ASIA AM Training Week(Bangkok) Denise Tan |2 March 2011 Debrief 23-25 Feb 2011

Agenda • Attendees List • Smart Planning Training Debrief • MM 2.1 & SVP Training Debrief • General Debrief • Time Allocation • Perceived Impact on markets by the new products • General Feedback • End of session survey results : click here

Attendees List 22 Sales/Ams/Cams attended this training and we have now 15 Smart Planners 22 MM 2.1 Ambassadors 

Smart Planning Training Debrief Smart Planning • Time allocation : Just nice overall • Unfortunately, because of the intermittent internet access some precious time was lost. Overall, 1 day was actually pretty sufficient. To prepare the AMs better on what to expect, more time should be allocated to beta plans + procedures for enabling access. • General Feedback: • Research tool impresses many of them but they have similar concerns like some markets may have too little publishers/ data & sites/sections mismatch • Buying Tool : Publishers need education for validation of sites + sections & using this tool • Hands On : Might want to include sections for “ Draft media plan” to simulate a planner’s work & “pending sites” addition to mimic real life scenario. The last bit needs to be catered to APAC audience since publishers send IO to agencies and not the current way written in hands on; I amended the hands on a little, see attached

MM 2.1 Training Debrief MM 2.1 • Time Allocation :More time should be allocated is the general consensus but we understand the expenses to be incurred would be high if each market adds on 1 more day • General Feedback : • Happy that geo targeting/retargeting is now supported, especially for TH where many agencies ask for geo targeting • With campaigns that run usually just 1 ad per placement, feel that master ads/ DG may confuse agencies • Need practice & hands on, theory wise I believe 90% of what was taught is well absorbed by the AMs • Hands On: Training account has ads/campaigns catered for each user which is great! We could also use this too for training our agencies Taken from Limor’s survey but I felt this sort of represents the general view for MM upgrade Training for 24-25 Feb

SVP Debrief Smart Versioning Pro • Time allocation : Just nice overall • General Feedback: • Great enhancement and would like to push this as much as they can but have concerns over suitability of clients in using this; Chinese fonts usage which causes problem in SV • Hands On: • Data feed hands on exercise was straight forward since the mapping values are already there. However, in real life, will the data feed mapped to MDMD Format be as straight forward, what kind of mapping & understanding do we need to get from advertisers?

MM Upgrade - Product Aspirations Some other aspirations can be found in the On-Site Training Feedback.xls Limor sent

Time Allocation • Generally, • 70% find SP training time fair/just nice • 43% prefer more time to be given to MM Upgrade • 90% find SVP training time fair/just nice

Grasp of concepts • In order to prepare everyone for the intense 3 days training, a pre session on what to expect of the 3 topics & high level concepts are given to most of the AM/CAM : • Glad that out of those who attended the sessions, 90% helped them during the training. • ( DGs/ Master Ads/ SV vs SVP concepts are not alien )

Smart Planning AM/CAMs Feedback on new products’ impact in local markets • Positive response particularly for our research module • Concerns over • *Pubs’ adoption • *Site Sections Mismatch

MM 2.1 AM/CAMs Feedback on new products’ impact in local markets • Positive response for overall enhancement & benefits it will bring in : • Creating Market Leader advantage • Trafficking ads • Improving campaign performance for large campaigns with many ads

MM 2.1 AM/CAMs Feedback on new products’ impact in local markets • Concerns over • *Possible extra work generated for simple campaigns • *Training to give agencies for new workflow • *Adaption time to new upgraded platform

Smart Versioning Pro AM/CAMs Feedback on new products’ impact in local markets • Positive response: • Overall very impressed with the functionality & targeting capabilities it brings for clients • Concerns over • * Chinese Fonts issue with SV currently (take up too much file size) • *Dependent on client and campaign volume • *Multiple Language Limitation

AM identify key takeaways • AMs would need access to Sales Decks a well for overview features • We can then use this to intro to existing accounts. After the accounts identify their interest, use specific ppts (used by Limor) to educate them

Needs improvement How to improve this training? Good Stages for approval takes time & results in flight bookings done only after several days; losing out on best fare value Good Intermittent internet access, need for speakers to trainer’s laptop Good, Logical Flow + hands on helped greatly Good Prefers to have 1 additional day, some find it too intense over 3 days. If last day training can end earlier, more chance to fly back home, incur less hotel costs

Thank you Limor, Shelley & the UX Team for bringing this on site training to us! Xoxo, Asia AMs 

ASIA AM Training Week (Bangkok)