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MarketMaker Training Video 1 of 5 What is MarketMaker?

MarketMaker Training Video 1 of 5 What is MarketMaker?. Purpose of this Presentation Describe the function of MarketMaker. Overview the types of information in the MarketMaker database. Show how to access the MarketMaker web site. MarketMaker Member States. How a state can join MarketMaker.

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MarketMaker Training Video 1 of 5 What is MarketMaker?

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  1. MarketMaker Training Video 1 of 5 What is MarketMaker?

  2. Purpose of this Presentation • Describe the function of MarketMaker. • Overview the types of information in the MarketMaker database. • Show how to access the MarketMaker web site. • MarketMaker Member States. • How a state can join MarketMaker. • Contact information for each state principal.

  3. What is MarketMaker?

  4. Our Buyer/Seller Services • Level the playing field to allow small business to get access to local, regional and national markets. • Provide free tools to help market locally produced foods and services. • Make information available to Buyers and Sellers to find a target markets and each other. • Demographic Search • Business Search

  5. Demographic Search • U.S. Census Tract Information • Age • Household Type • Race • Income • Education • Foreign Born

  6. Business Search • MarketMaker can find a business to meet your food or Agritourism needs. • Locally • Regionally • State Wide or Many States • MarketMaker has half a million business Profiles from 19 states and the DC.

  7. Business Profile • A Profile has many layers of information • Business Type [Farmer] Business Category [Vegetable] Product or Service listing [Onions] Product or Service Type [Green Onions] Attributes [3rd Party Certified Organic] Product Forms [ Dried, Fresh, Frozen, etc.] • Contact Information Methods of Sales Markets Served Business Details

  8. Types of Businesses Listed

  9. Profile Types & Categories • Agritourism • Facilities • Offerings & Activities • Shopping • Buyer • Buyer Type • Geographic Area • Vender Protocols

  10. Profile Types & Categories • Eating & Drinking Place • Cafeteria & Buffet • Caterer • Drinking Place • Food Service Contractor • Mobile Food Service • Restaurant • Snack & Nonalcoholic Beverage Bar

  11. Profile Types & Categories • Farmer • Dairy • Fruits & Nuts • Grains • Herbs • Meat & Poultry • Specialty Products • Vegetables

  12. Profile Types & Categories • Farmers Market • Fishery • Fish/Shellfish/Seafood

  13. Profile Types & Categories • Food Retailer • Baked Goods Store • Bear, Wine & Liquor Store • Candy, Nut & Confectionery • Fish Market • Fruit & Vegetable Market • Grocery/Convenience Store • Health Supplement Store • Meat & Poultry Market • Other Direct Selling Establishments • Other Specialty Food Store

  14. Profile Types & Categories • Processor • Animal Food Manufacturing • Bakery Products • Beverages • Dairy Products • Fish/Shellfish/Seafood Products • Fruit & Vegetable Products • Grain & Oilseed Milling • Meat & Poultry Products • Miscellaneous • Sugar & Confectionery Products

  15. Profile Types & Categories • Wholesaler • Beer, Wine & Alcoholic Beverages • Confectionery & Snacks • Dairy Products • Farm Products • Fish/Shellfish/Seafood • Fruit & Vegetable • General Grocery • Meat & Poultry • Other Grocery • Packaged Frozen Food

  16. Profile Types & Categories • Winery • Blends or Generic Wine • Fortified Wine • Fruit Wine • Other Wine Products • Red Wine • Sparkling Wine • White Wine

  17. Becoming A State Partner Darlene Knipe   Phone:(309) 792-2500, Email: dknipe@illinois.eduRichard Knipe   Phone:(309) 792-2500, Email: rknipe@illinois.edu

  18. Website Usage Data(As of 3/2011) Average Monthly Web Activity • 1,100,000 Hits • 77,000 Users

  19. The End of What is MarketMaker? • The remaining ‘How To” videos cover the following topics: • Touring the Home Page Layout • How to Use Demographics to Understand Your Target Market • How to Search for a Buyer or Seller • How to do a Farmer Product Search

  20. Need Help, Contact YourMarketMaker State Principal

  21. Need Help, Contact YourMarketMaker State Principal

  22. Need Help, Contact YourMarketMaker State Principal

  23. Need Help, Contact YourMarketMaker State Principal

  24. Need Help, Contact YourMarketMaker State Principal

  25. Need Help, Contact YourMarketMaker State Principal

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