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IAB Ireland Breakfast Briefing on Online Advertising

IAB Ireland Breakfast Briefing on Online Advertising. Suzanne McElligott IAB Ireland September 12 th , 2012. Online Adspend 2009 -2011. Sources: IAB PwC Adspend Studies 2009-2011. Digital Media Mix 2011. Source: IAB PwC Online Adspend Study 2011. European Online Advertising.

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IAB Ireland Breakfast Briefing on Online Advertising

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  1. IAB IrelandBreakfast Briefing on Online Advertising Suzanne McElligott IAB Ireland September 12th, 2012

  2. Online Adspend 2009-2011 Sources: IAB PwC Adspend Studies 2009-2011

  3. Digital Media Mix 2011 Source: IAB PwC Online Adspend Study 2011

  4. European Online Advertising Online grows 14.5% in 2011 14.5% Source: IAB Europe AdEx Benchmark 2011 – European Online Advertising Expenditure

  5. PwC Entertainment & Media Report 2012-2016 By 2016, Online Adspend will grow over 15% per year Doubling over the 4 year period to €304m* in 2016 PwC predict that by 2016, Online Adspend will grow over 15% per year Doubling over the 4 year period to €304m* in 2016 This would represent 30% of the total Irish advertising market says PwC and would make the Internet the leading channel for advertisers here. This would represent 30% of the total Irish advertising market and would make Digital the leading channel for Irish advertisers here. Source: PwC annual global entertainment and media outlook - online adspend predictions are converted from the original dollar currency to euro.

  6. Proportion of Irish marketing budgets being spent online Source: The Marketing Institute 2012 Digital Sentiment Survey Graphic: AmásState of the Net Summer 2012

  7. Online ROI Source: The Marketing Institute 2012 Digital Sentiment Survey Graphic: AmásState of the Net Summer 2012

  8. The Irish Online Audience 2.9m Irish are online Total adult Ireland population of 3.7 million Source: IAB Mediascope Ireland Results July 2012 www.iabireland.ie

  9. Time spent online 80% of all Irish are online EU: 65%, WE:81%, NE:87%, SE:61%, CEE:55% Irish Internet users spend on average 13.5hrs online per week EU: 65%, WE:81%, NE:87%, SE:61%, CEE:55% Source: IAB Mediascope Ireland Results July 2012 www.iabireland.ie

  10. Mediascope Summary The Internet is increasingly becoming the channel for consumption of other media – TV, radio, newspapers Accessing the internet is no longer solely via traditional computer with people accessing more and more via mobiles, tablets and games consoles Increasingly people are watching TV and using the internet at the same time, growing tablet ownership levels will only drive this media convergence higher The Internet influences people’s perceptions of brands and products Source: IAB Mediascope Ireland Results July 2012 www.iabireland.ie

  11. Mediascope Ireland insights Irish Internet usage: 13.5 hours per week (average) Internet usage via mobile: Ireland 32% (EU 21%) 88% of all Irish Internet users research online and purchase offline (EU 79%) 46% of all Internet users in Ireland go online via more than one device (EU:37%) €685 is the average spend pp in Ireland online (6 month period) (EU €554) 97% of all Irish Internet users shop online (EU: 87%) Source: IAB Mediascope Ireland Results July 2012 www.iabireland.ie

  12. Mediascope Ireland – Internet central to lifestyle 91% of all Irish Internet users state the internet helps them manage their lifestyle EU: 81% 70% of all Irish Internet users state the internet helps them book holidays or make travel arrangement EU 43% 54% of all Irish Internet users state the internet helps them manage finances EU: 44% 74% of all Irish Internet users state the internet helps them keep in touch with friends or relatives EU: 63% Source: IAB Mediascope Ireland Results July 2012 www.iabireland.ie

  13. What we do at IAB

  14. IAB Digital Training BESPOKE TRAINING Tailor made training days to fulfil your team or company’s training needs TRAINING COURSES A full schedule of courses available throughout the year Next Course: Digital Foundation Certificate Oct 11th, 18th, 25th • ONE DAY WORKSHOPS • - Social Media • - Measurement & Optimization • Search • Mobile • Digital Sales • Digital Project Management

  15. Some companies we’ve trained

  16. Feedback ‘I was extremely impressed with the course yesterday and really thought Tim was one of the best trainer/presenters that I have seen in years. Definitely a good find!!’ Clear Pharmacy ‘Very beneficial, touched on areas that I really wanted him to in terms of analysis, planning, measurement,’ Vizeum ‘Very comprehensive and broad-reaching, covered all aspects of Digital Marketing’ Google (Cera Ward) ‘Very Informative, trainer is personally passionate about this area which resonates throughout the course’ Gotham ‘I found the course very good and enjoyable - I still feel I have a lot to learn on social media but I got a lot out of just one day’ MSL ‘Very interesting and Informative, easy to follow, fun and engaging and interactive. Loved the informal environment.’ Suas

  17. Coming next at IAB

  18. Thanks to: • MeadhbhQuinn, Meteor • Justin Cullen, Radical • NualaNicGhearailt, PwC • All of our AdspendParticipants For More go to www.iabireland.ie or email info@iabireland.ie

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