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Vendor Success Stories:. Eric Harris President & Partner Sixth Floor Developers (Six). Moderated by Klista L. Hill Small Business Manager Leo Burnett. Services. Digital Strategy Creative Design Integrated Marketing Rich Application Development Wireless Marketing E-Commerce
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Vendor Success Stories: Eric HarrisPresident & PartnerSixth Floor Developers (Six) Moderated by Klista L. HillSmall Business ManagerLeo Burnett
Services • Digital Strategy • Creative Design • Integrated Marketing • Rich Application Development • Wireless Marketing • E-Commerce • Web & E-Mail Hosting
Clients • Overbrook Entertainment • Pepsi “We Inspire” campaign • Sean John • Bryant Park Hotel • NBA • Magic Johnson Enterprises • Blue Flame Marketing • Brooklyn Circus • The Museum of Fine Arts, Houston • The Council of Urban Professionals • NE-YO • Ray Allen
Tactics for Success • Business Strategy/Positioning • Networking/Developing Relationships • Understanding of Industry Trends
Advice for Diverse Business Owners • Do your homework • Be prepared to answer questions like the following:
What is your key point of differentiation vs. your competitors?
What manner or process has been most successful with your clients?
Describe initiatives that deliver ongoing savings for your clients.
How do you see yourself performing in the general market compared to the multicultural market – do you see a difference?
Eric Harris Sixth Floor Developers (Six) 275 Madison Avenue, 6th Floor New York, NY 10016 (212) 880-4255 www.6fd.com Eric@6fd.com
Klista L. Hill Leo Burnett 35 W Wacker Dr. Chicago, IL 60601 (312) 220-5959 www.leoburnett.com klista.hill@leoburnett.com
Supplier Diversity 101: Advertising, Media and Communications February 16, 2011 2:00 p.m. – 3:00 p.m. EST Anita LaneyPresident/Sr. Supplier Diversity ConsultantProfessional Partnering Solutions, Inc.