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Science of Nurture

Science of Nurture. Quiz Session 3 Module 5. Session Three: Defining Content and Asset Needs Quiz. Quiz. Please choose the definition for content that best fits within the context of Nurture

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Science of Nurture

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  1. Science of Nurture Quiz Session 3 Module 5

  2. Session Three: Defining Content and Asset Needs Quiz

  3. Quiz • Please choose the definition for content that best fits within the context of Nurture • Content is information and experiences that provide value for an audience in a specific context (A: Yes, this defines content’s role within Nurture) • Content is media that can be delivered through various channels to consumers (A: Yes, but while technically correct, this definition is not the best fit within Nurture) • The presentation of quality content is important to improving Nurture. What outcome do we hope to see from this shift to quality? • Better response rates in terms of clicks, opens, etc. (A: Yes, but this doesn’t give the whole picture in terms of our objectives) • Responsiveness to content is an indicator of interest in a product or solution. (A: No, this is not the most important outcome) • Quality content aids in rapidly moving clients past hurdles in the Buyer Journey. (A: No, this is not the most important outcome) • You know you have quality content when it: • Is aligned to a target audience/role (A: No, not only this criteria) • Addresses a specific hurdle (A: No, not only this criteria) • Provides proven outcomes (A: No, not only this criteria) • Has a strong call-to-action and links to related content (A: No, not only this criteria) • All of the above (A: Yes)

  4. Quiz (continued) • Within the Nurture Worksheet, what do we map content to? • Our target audience (A: No, this is still too broad) • Target audience buyer stage (A: No, not exactly, try to be more specific about our target within stages of their Buyer Journey) • Hurdles that must be overcome within each stage of the Buyer Journey (A: Correct) • How else does the Nurture Worksheet help us manage content within Nurture? • It assists in identifying gaps where content is missing, yet hurdles are identified within the Buyer Journey (A: No, there is more) • It helps to visualize if we have sufficient quantity of content within each stage of the Buyer Journey (A: No, there is more) • It assists in determining when content may be present, yet is in the wrong format (A: No, there is more) • All of the above (A: Yes) • Once you have mapped content assets against different hurdles, you need to also evaluate the overall campaign • True (A: Yes, the overall campaign should be evaluated to ensure you have the right mix of content) • False (A: Incorrect)

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