1 / 12

Infusionsoft Marketing Update March 2012

Infusionsoft Marketing Update March 2012. Greg Head Chief Marketing Officer. g reg.head@infusionsoft.com @gregheadaz. The new brand look. Where does Infusionsoft fit?. Marketing and sales tools: a gap between basic and powerful. Customer Size. Lead Gen. Email Marketing. CRM.

marinel
Télécharger la présentation

Infusionsoft Marketing Update March 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Infusionsoft Marketing UpdateMarch 2012 Greg Head Chief Marketing Officer greg.head@infusionsoft.com @gregheadaz

  2. The new brand look

  3. Where does Infusionsoft fit? • Marketing and sales tools: a gap between basic and powerful Customer Size Lead Gen Email Marketing CRM E-commerce Marketing Automation

  4. Marketing & sales for a small business is HARD. Their system is brokenand they know it. Pains. Current reality Disorganization Lost revenue Manual labor Benefits they seek Get more customers Grow repeat sales Save time

  5. Infusionsoft is the All-in-One Sales and Marketing Software for Small Businesses

  6. What is our target market? Infusionsoft has 8,500 customers today

  7. Target Market Small Businesses notSMBs(between 2-25 employees) 1. Small Sales Teams 2. Coaches, Experts and Speakers 3. Local Service Providers

  8. Key Target Markets

  9. • 225 employees • 8,500 small business customers • 51 countries• 30,000 Users• $32 million in revenue• 50% revenue growth• Acquisition of CustomerHub Infusionsoft Growth

  10. Infusionsoft Marketing Previous 4 months • Brand – logo, look and voice • Partner Marketplace – ICCs, Addon Apps • Educational content – webinars, guides, blog • Target user messaging and promotion • Partners – Referral, Consultants, Addons • Regional marketing staff • InfusionCon 2012

  11. Growing Your Business • Your own lead gen marketing • Infusionsoft Marketplace • Referrals from other partners • Working with Infusionsoft sales, account management, partner marketing • Educational marketing materials • InfusionCon!

  12. Thank you Greg Head greg.head@infusionsoft.com @gregheadaz

More Related