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COLOR LINE

COLOR LINE. Jan Kverneland Direktør @ www.colorline.no. Color Line Areas of Business. Shipping Hotel Restaurants Shops Entertainment Cargo Tour-production. COLOR LINE. Gjennomsnittlig 21 daglige avganger, med 32 daglige avganger i høysesong

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COLOR LINE

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  1. COLOR LINE Jan Kverneland Direktør @ www.colorline.no

  2. Color LineAreas of Business • Shipping • Hotel • Restaurants • Shops • Entertainment • Cargo • Tour-production

  3. COLOR LINE • Gjennomsnittlig 21 daglige avganger, med 32 daglige avganger i høysesong • Daglig kapasitet på opptil 50.000 gjester i høysesong • Antall serveringssteder og butikker plasserer selskapet som Norges 3. største restaurantkjede og blant de største kjøpesentrene I Norge • En av Norges største ro-ro aktører med opptil 14,2 km daglig fraktkapasitet (lane meter) i høysesong, tilsvarende 1.180 vogntog

  4. TYPER TRANSPOSTMIDDEL TIL OG FRA NORGE

  5. Development international passenger ferry traffic last 20 years in Norway • Total increase of passengers 260 percent or 13 percent annually • Color Line established in 1990

  6. Holiday Conference 10 % Cruise 2 % 34 % Transport 54 % Segmenter

  7. Danmark Andre Tyskland 3 % 9 % Sverige 12 % 3 % Norge 73 % Hovedmarkeder

  8. Markedsandel

  9. Oppstart April 2005 Our area of operation 11 Ship 8 Destinasjoner 5 Linjer 2812 ansatte. 4,2 mill passasjerer Omsetning:500 mill Euro

  10. M/S Prinsesse Ragnhild M/S Color Festival M/S Kronprins Harald M/S Color Traveler M/S Peter Wessel M/S Skagen M/S Color Viking M/S Color Fantasy F/F Silvia Ana M/S Bohus M/S Christian IV Color Line 2003

  11. Passenger Ferry Development Trends BUSINESS PROFILE 2020 ATTRACTIONS & EXPERIENCES & ACTIVITIES EXHIBITIONS & CONFERENCE INTERMODAL TRANSPORT 2000 1990 ENTERTAINMENT & CELEBRATION BUSINESS MEETINGS TRANSPORTATION 1980 HIGH SPEED CROSSINGS 1970 TRANSPORTATION 1960

  12. Passenger Ferry Development Trends BUSINESS PROFILE PASSENGER MOTIVATION 2020 2020 ATTRACTIONS & EXPERIENCES & ACTIVITIES BRAND COMPETITION EXHIBITIONS & CONFERENCE BUSINESS CITY:EXHIBITIONS & CONFERENCE INTERMODAL TRANSPORT SHOPPING PLANET: TREND SETTING COLLECTIONS KID´S WORLD: WATERPARK & THEME PARK LECTURES & COURSES: WINE TASTING ETC.. FAMILY OCCATIONS: WEDDINGS, BIRTHDAYS ETC. TRENDY ACTIVITIES / SPORTS MEDIA CABIN: MOVIE ON DEMAND,INTERNET, ETC. ALL OUTSIDE CABINS PANORAMA CABINS 12 RESTAURANTS, 18 BARS (NORWEGIAN STAR) 2000 2000 FRANCHISED CAFEES & RESTAURANTS THEMED CRUISES TV-SHOWS MADE ONBOARD MOVIE CHANNEL INTERNATIONAL SHOW PRODUCTIONS KID´S CORNER CITY-TOURISM & DAY CRUISES CRUISE TO NOWHERE 24h 1990 1990 80% CABINS WITH VIEW 5 RESTAURANT ALTERNATIVES ENTERTAINMENT & CELEBRATION SPA & BEAUTY CENTER BUSINESS MEETINGS SHOPPING TRANSPORTATION PROMENADE CHILDREN´S BALL POOL CONFERENCE NIGHT CLUB & DISCO ENTERTAINERS 1980 1980 TAX FREE BUFFET & A LA CARTE BUSINESS MEETING ROOMS HIGH SPEED CROSSINGS CABINS SAUNA & POOL BUFFET 1970 1970 TRANSPORTATION AIR SEATS 1960 1960

  13. Passenger Ferry Development Trends BUSINESS PROFILE PASSENGER MOTIVATION TECHNOLOGY 2020 2020 ATTRACTIONS & EXPERIENCES & ACTIVITIES BRAND COMPETITION EXHIBITIONS & CONFERENCE BUSINESS CITY:EXHIBITIONS & CONFERENCE DIESEL ELECTRIC MACHINERY INTERMODAL TRANSPORT SHOPPING PLANET: TREND SETTING COLLECTIONS REDUNDANT MACHINERY KID´S WORLD: WATERPARK & THEME PARK LECTURES & COURSES: WINE TASTING ETC.. FAMILY OCCATIONS: WEDDINGS, BIRTHDAYS ETC. LAND BASED FOOD PREPARATION & CLEANING TRENDY ACTIVITIES / SPORTS MEDIA CABIN: MOVIE ON DEMAND,INTERNET, ETC. ALL OUTSIDE CABINS PANORAMA CABINS 12 RESTAURANTS, 18 BARS (NORWEGIAN STAR) AREA OUTFITTING 2000 2000 FRANCHISED CAFEES & RESTAURANTS THEMED CRUISES TV-SHOWS MADE ONBOARD MOVIE CHANNEL AUTOMATIC NAVIGATION & POSITIONING SYSTEMS INTERNATIONAL SHOW PRODUCTIONS KID´S CORNER CITY-TOURISM & DAY CRUISES CRUISE TO NOWHERE 24h HIGH SPEED / LIGHT CRAFT 1990 1990 80% CABINS WITH VIEW 5 RESTAURANT ALTERNATIVES ENTERTAINMENT & CELEBRATION SPA & BEAUTY CENTER BUSINESS MEETINGS SHOPPING BLOCK OUTFITTING TRANSPORTATION PROMENADE CHILDREN´S BALL POOL SHORT HARBOUR TIME CONFERENCE PREFABRICATED CABIN MODULES NIGHT CLUB & DISCO ENTERTAINERS 1980 1980 TAX FREE BUFFET & A LA CARTE BOW THRUSTERS BUSINESS MEETING ROOMS GAS TURBINE HIGH SPEED CROSSINGS CABINS MULTI ENGINE MACHINERY SAUNA & POOL CONTROLLABLE BUFFET 1970 1970 PITCH PROPELLER TRANSPORTATION AIR SEATS MEDIUM SPEED DIESELS 1960 1960

  14. Passenger Ferry Development Trends BUSINESS PROFILE PASSENGER MOTIVATION TECHNOLOGY SAFETY & ENVIRONMENT 2020 2020 ATTRACTIONS & EXPERIENCES & ACTIVITIES BRAND COMPETITION EXHIBITIONS & CONFERENCE BUSINESS CITY:EXHIBITIONS & CONFERENCE DIESEL ELECTRIC MACHINERY ZERO ENVIRONMENTAL IMPACT INTERMODAL TRANSPORT SHOPPING PLANET: TREND SETTING COLLECTIONS REDUNDANT MACHINERY KID´S WORLD: WATERPARK & THEME PARK ALTERNATIVE FUELS: LNG, FUEL CELLS LECTURES & COURSES: WINE TASTING ETC.. FAMILY OCCATIONS: WEDDINGS, BIRTHDAYS ETC. LAND BASED FOOD PREPARATION & CLEANING TRENDY ACTIVITIES / SPORTS WATER INJECT DIESELS MEDIA CABIN: MOVIE ON DEMAND,INTERNET, ETC. ALL OUTSIDE CABINS PANORAMA CABINS CATALYSATORS 12 RESTAURANTS, 18 BARS (NORWEGIAN STAR) AREA OUTFITTING 2000 2000 FRANCHISED CAFEES & RESTAURANTS THEMED CRUISES TV-SHOWS MADE ONBOARD ENVIRONMENT PROTECTION MOVIE CHANNEL AUTOMATIC NAVIGATION & POSITIONING SYSTEMS INTERNATIONAL SHOW PRODUCTIONS KID´S CORNER FOG SPRINKLERS CITY-TOURISM & DAY CRUISES CRUISE TO NOWHERE 24h HIGH SPEED / LIGHT CRAFT STOCKHOLM REGULATIONS 1990 1990 80% CABINS WITH VIEW 5 RESTAURANT ALTERNATIVES ENTERTAINMENT & CELEBRATION SPA & BEAUTY CENTER BUSINESS MEETINGS SHOPPING BLOCK OUTFITTING TRANSPORTATION PROMENADE CHILDREN´S BALL POOL SHORT HARBOUR TIME CONFERENCE SPRINKLERS PREFABRICATED CABIN MODULES NIGHT CLUB & DISCO ENTERTAINERS SEWAGE TREATMENT 1980 1980 TAX FREE GARBAGE HANDLING BUFFET & A LA CARTE BOW THRUSTERS BUSINESS MEETING ROOMS GAS TURBINE FIRE SAFE MATERIALS HIGH SPEED CROSSINGS CABINS MULTI ENGINE MACHINERY SAUNA & POOL CONTROLLABLE ESCAPE ROUTES BUFFET 1970 1970 PITCH PROPELLER TRANSPORTATION AIR SEATS MEDIUM SPEED ENCLOSED LIFEBOATS DIESELS FIRE ZONES 1960 1960 DOUBLE BOTTOM

  15. Passenger Ferry Development Trends BUSINESS PROFILE PASSENGER MOTIVATION TECHNOLOGY SAFETY & SIZE ENVIRONMENT 2020 2020 ATTRACTIONS & EXPERIENCES & ACTIVITIES BRAND COMPETITION EXHIBITIONS & CONFERENCE BUSINESS CITY:EXHIBITIONS & CONFERENCE DIESEL ELECTRIC MACHINERY ZERO ENVIRONMENTAL IMPACT INTERMODAL TRANSPORT SHOPPING PLANET: TREND SETTING COLLECTIONS REDUNDANT MACHINERY KID´S WORLD: WATERPARK & THEME PARK ALTERNATIVE FUELS: LNG, FUEL CELLS LECTURES & COURSES: WINE TASTING ETC.. FAMILY OCCATIONS: WEDDINGS, BIRTHDAYS ETC. LAND BASED FOOD PREPARATION & CLEANING TRENDY ACTIVITIES / SPORTS WATER INJECT DIESELS MEDIA CABIN: MOVIE ON DEMAND,INTERNET, ETC. COLOR LINE NEW BUILDING ALL OUTSIDE CABINS 68000 GT PANORAMA CABINS CATALYSATORS 12 RESTAURANTS, 18 BARS (NORWEGIAN STAR) AREA OUTFITTING 2000 2000 FRANCHISED CAFEES & RESTAURANTS THEMED CRUISES TV-SHOWS MADE ONBOARD ENVIRONMENT PROTECTION MOVIE CHANNEL AUTOMATIC NAVIGATION & POSITIONING SYSTEMS INTERNATIONAL SHOW PRODUCTIONS KID´S CORNER FOG SPRINKLERS CITY-TOURISM & DAY CRUISES CRUISE TO NOWHERE 24h HIGH SPEED / LIGHT CRAFT STOCKHOLM REGULATIONS SILJA SERENADE 1990 1990 80% CABINS WITH VIEW 58000 GT 5 RESTAURANT ALTERNATIVES CINDERELLA ENTERTAINMENT & CELEBRATION SPA & BEAUTY CENTER BUSINESS MEETINGS SHOPPING BLOCK OUTFITTING 46400 GT TRANSPORTATION PROMENADE CHILDREN´S BALL POOL SHORT HARBOUR TIME CONFERENCE SPRINKLERS VIKING MARIELLA PREFABRICATED CABIN MODULES 37800 GT NIGHT CLUB & DISCO ENTERTAINERS SEWAGE TREATMENT SVEA 1980 1980 TAX FREE 33800 GT GARBAGE HANDLING BUFFET & A LA CARTE BOW THRUSTERS BUSINESS MEETING ROOMS FINLANDIA GAS TURBINE 25700 GT FIRE SAFE MATERIALS HIGH SPEED CROSSINGS CABINS MULTI ENGINE MACHINERY SAUNA & POOL CONTROLLABLE ESCAPE ROUTES BUFFET FINNJET 1970 1970 PITCH PROPELLER TRANSPORTATION AIR SEATS 24600 GT FINLANDIA 8200 GT MEDIUM SPEED ENCLOSED LIFEBOATS DIESELS FIRE ZONES SCANDIA & NORDIA 1960 1960 3600 GT DOUBLE BOTTOM

  16. The world largest cruise ship with car deck

  17. Main particulars Class: DNV1A1 ICE1B, Carferry A, EO, MCDK, PWDK, TMON, NAUT-OC, RP, Clean; F-M, Comf-V(1).

  18. Atrium

  19. Ala Carte Restaurant

  20. Conference

  21. Show-lounge

  22.  Casino as a part of the experience…..

  23. Gaming

  24. SPA and fitness

  25.  Observation lounge

  26. High standard of cabins - different price categories

  27. Color Line is making good progress into the future…

  28. Aqualand Teens Plaza Cosmopolitan Gourmet Tower Nightclub Sports & Burger Bar Spa & Fitness Center Color Conference Center Observation Lounge Golf simulator Oceanic A La Carte Tax Free Market Grand Buffet Exhibition Center Fantasy Promenade Casino Fantasy Showlounge

  29. Reservasjonssystem Checkinn Boarding Safety Yieldsystem Lager- logistikksystem Produksjonssystem CRM-system Salg- og markedssystem Økonomisystem Personal-, lønn- og hyresystem Prosjektstyring - Teknisk tegning Støttesystemer Kommunikasjon Lastesystem Last Ballast Navigasjonssystemer Kontroll- og styringssystemer PMS POS Dispencersystem ITV Infosystemer Støttesystemer Kommunikasjon Systemer i Color Line På land Ombord i skipene

  30. Systemarkitektur POS-system Hotellsystem PMS Lager-/Logistikksystem Innsjekksystemer Reservasjonssystem Cargosystem Kunder Ordre Kapasitet Produkt Priser Økonomisystem

  31. Datavarehus Prognoser/Analyse POS-system Reservasjonssystem Cargosystem Kunder Ordre Kapasitet Produkt Priser

  32. 6-9 mnd før avg 4-6 mnd før avg 1-3 mnd før avg 0-30 dager før avg Fyllingsgrad Tid

  33. Yield Management/Space-control Etterspørsel Fyllingsgrad Pris Nivå 4 80% Nivå 3 60% 40% Nivå 2 20% Nivå 1

  34. Utfordring; Ekstreme sesongvariasjoner

  35. Priser Ordre Produkt Kundedatabase Før utreise Produksjonssystem Sentrallager Hirtshals Sentralkompleks Oslo Skipet

  36. Priser Ordre Produkt Kundedatabase Etter avsluttet reise Økonomisystem Sentrallager Hirtshals Sentralkompleks Oslo Skipet

  37. Varer Vedlikehold Rengjøring Besetning Passasjerer Biler Vogntog ITV og info Ombord i skipet Priser

  38. Prinsippskisse PMS Betalingsserver Kontroll og betaling ved forhåndsbestilling iTV (2M) (+ Minibar) Tjeneste-Reservasjon Mapper Lost and Found Ombordbasert grensesnitt Housekeeping Konferanse Multi Landbaserte grensesnitt PPS/PMS OCM POS CRM/DWH Leveransesystemer Grensesnitt PMS system

  39. Prinsippskisse PMS Kontroll og betaling ved kjøp ombord Betalingsserver iTV (2M) (+ Minibar) Tjeneste-Reservasjon Mapper Lost and Found Ombordbasert grensesnitt Housekeeping Konferanse Multi Landbaserte grensesnitt PPS/PMS OCM POS CRM/DWH Leveransesystemer Grensesnitt PMS system

  40. Color Line Industriell modell Overvåking Analyse / beslutning Implementering Resultater • Trender / • strukturelle trekk • Havner • -Frakt • Reiseliv & transport Rammevilkår Drift/marked: . Konkurrenter . Substitutter Reiseliv og dest.utvikling Unikhet. Havn- og frakt posisjonering Soliditet & fremtidsrettet tilpasning Forventet utvikling Potensielle Konk.fortrinn Tonnasje- fornyelse Tonnasje- disponering Fokusområder Avvik: Dagens VS fremtid Optimal drift Kostnads- optimalisering

  41. Fra idè til realisering • Konseptfasen • Idéskapning • Fornyelse av produkt • Markedsundersøkelser • Investeringsmodeller • Verft / Arkitekter / Konsulenter/Rederi • Anbudsdokumentasjon • Nasjonalt nettverk – Konsulenter / DnV • Reisevirksomhet / Samarbeid • Grundig gjennomgang • Leverandørinformasjon • Kontrakt • Byggefase • Levering

  42. Konstruere og bygge skip Nye tider, utfordringer og muligheter

  43. Verft Site-office Color Line Teknisk avdeling Color Line Hovedkontor Arkitekt kontor Sandefjord Turku Viken Oslo

  44. Verft Site-office Color Line Teknisk avdeling Tegninger Spesifikasjon Referat Prosjektsyring Color Line Hovedkontor Arkitekt kontor Sandefjord Turku Viken Oslo

  45. Anvendt teknologi for å oppnå mobilitet • Effektivisere prosjektet • Styring og dokumentasjon • Tilgjengelig data – uansett når og hvor • ”Kjøreregler” – neede to know, have to have • Sikkerhet • Sikkerhet mot tap av data • Hindre utilsiktet innsyn • Standardisert • Støtte SASBraathens

  46. Spørsmål? Takk for meg!

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