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Native Advertising: The Smarter Way

In this pdf, you will get to know about the basics of native advertising. To know more, click on the link below: <br><br>https://poweradspy.com/must-know-native-content-advertising-tips/

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Native Advertising: The Smarter Way

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  1. Native Native Advertising: Advertising: The Smarter The Smarter Way Way

  2. Introduction Native advertising is a form of paid advertising in which the ads match the look, feel and function of the media format where they appear. They fit “natively” and seamlessly on the web page. Native ads often feature as recommended content on websites, appearing below or beside the article you just read. They also appear as “in feed” ads, as part of your news feed on social networks, such as Facebook or Twitter. Another form that native ads take is search and promoted listings that appear at the top of your Google search results, or in the sidebar.

  3. How Do You Spot Native Advertising? Native ads don’t look like ads, so you might think they are hard to spot. Perhaps readers may not even realize they are consuming a paid advertisement, which could compromise the editorial neutrality of the publisher. Fear not, for consumer watchdogs, such as the FTC (Federal Trade Commission) and the IAB (Interactive Advertising Bureau), are at pains to regulate the use of native ads to ensure that consumers are not misled.

  4. How to Create Native Ads Native ads are built from a number of metadata elements, such as a headline, thumbnail image, content URL, description text, and more. While that may sound complicated, creating native ads is not difficult, provided you are clear about the target audience, message and goal of the native campaign.

  5. Other Types Of Native Ads Programmatic Native Advertising The ability to scale your native advertising while targeting the right consumers is possible with programmatic native advertising. Programmatic auctions of native ad inventory enables brands and businesses to optimize their ROAS (Return On Ad Spend) in real time, and when budgets are focused, this can make a big difference to your advertising success.

  6. Native Video Advertising When the power of video and native advertising come together, it forms the foundation for a strong and effective full-funnel advertising solution. Native video ads are served to readers as part of the flow of their online browsing experience. While reading an article or scrolling a web page, native video ads grab attention and interest by offering relevant, interesting content in a natural and non-intrusive way.

  7. Source https://poweradspy.com/must-know-native-content-advertising- tips/

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